1. JRN 302: Introduction to Graphics and Visual Communication - File formats, conversion Tuesday, 8/4/15

2. Class Objectives Lecture File formats, conversion Exam 2 Review Homework assignment Study for Exam 2 (Final Exam this Thursday during class)

3. File formats Native file formats PSD = Photoshop INDD = InDesign AI = Illustrator Think of all software… Word has.doc, PowerPoint has.ppt, and so on.

4. Non-Native File Formats for Print TIFF/TIF +s: Lossless compression (when you make the file smaller, you do not lose anything permanently. Think of this as an accordion when it is squeezed.) Reliable. Less problematic at becoming corrupted. Can save in layered format

5. Non-Native File Formats for Print EPS +: Can be either vector or raster (most save as vector) or even a meta file -: larger file size, being replaced by PDF PDF +: Can save vector or raster qualities within it -: Software for native creation is Acrobat (although many softwares will save to this, if you want to truly edit it, you have to pay for Acrobat.) What files do you need for commercial printing? Ask your commercial printer.

6. Non-native files for Projected (web) In Photoshop, find a color raster image, and <File <Save for Web and look at it in 4 up. JPG/JPEG Most digital cameras take photos in this format Most web pages use this file format for images +: Large number of display colors. This is normally needed to display photographs online. -: Lossy compression (when you make the file smaller, you permanently lose data. This of smashing down a loaf of bread.)

7. Progressive JPG Downloads in multiple passes. A method that shows an early degraded version of the whole image as soon as possible and then progressively renders the image to the clear state (100% loaded image). Is generally meant for either big images or slow internet connections. Online example here: http://pooyak.com/p/progjpeg/

8. Non-native file formats for projected (web) GIF (pronounced JIF) +s: Lossless compression so smaller file sizes than JPG Can have transparency Can be animated (resurgence of animated Gifs) -s: Smaller range of colors (only 256). So you might use these for logos online, or buttons or text saved as a graphic file on a webpage. Proprietary, which means that if you create software that uses GIF images, you have to pay CompuServe royalties. You can make images for free though.

9. Dithered GIF Simulates additional colors to extend the color palette But photo could end up looking “grainy” Try doing this and seeing how small the file sizes go with the lower number of colors More colors = larger file size Why would you care? Downloads on slower connects Online example here: http://www.sqa.org.uk/e- learning/BitVect01CD/page_63.htm

10. Non-native file format for projected (web) PNG (pronounced PING) +: Like GIF  Lossless compression so smaller file sizes than JPG  Can have transparency Better than GIF:  Not owned by any company (W3C standard)  May be of similar quality and range of colors to JPG (PNG-24)  Can be progressive (but now called Interlaced)

11. Vector files (for this class) 2d vector files from the <Save As in Illustrator.AI= native file format.EPS= being phased out but still reliable.SVG = W3C open standard, can view the source and see how it is built (with XML) A lot of these are on Wikipedia pages 3d files are many, depends on industry 3d printing is generally a.STL file 3d engineering files or animations vary http://www.archives.gov/applied-research/ncsa/8- an-overview-of-3d-data-content-file-formats-and- viewers.pdf

12. Back to the beginning of the semester! The Pyramid… Think of how easy it is to fall off of pyramid because of gravity = <File <Export down to the levels below 3d vector to 2d vector to raster image Hard to go up the pyramid Raster to 2d vector to 3d vector  Photoshop has a 3d tab  In Illustrator, save to SVG and then import into a 3d modeler and extrude 2d vector Raster 3d vector

13. What do we know about… Raster images (let’s take your logo) Only width and height, no depth Only pixels, not math-generated 2d vector images Only width and height, no depth Math-generated 3d vector images Width, height and depth Math-generated