1. WRITTEN COMMUNICATIONS John Ostrowski

2. LEARNING OBJECTIVES Apply the basics of good writing Identify the three keys to e-mail writing Identify the five C’s of business writing

3. BASIC REPORT WRITING REVIEW What are you trying to accomplish? –Inform –Sell a proposal Know your audience –8th Grade rule One page reports Anticipate questions When to laugh Jargon & Acronyms Emotional Words

4. THE IRS OF E-MAIL I = Image R = Results –Powerful Subject Line –1st Sentence Summary –Use Short Sentences S = Security

5. FIVE C’s OF BUSINESS COMMUNICATIONS 1Clearness 2Conciseness 3Completeness 4Consideration 5Correctness

6. TYPES OF LETTERS Good news Bad news Routine Persuasive