1. Mobile for Non-Profits Engaging donors on their turf Kelly McIvor kelly@atomicmobile.com 206.673.2749

2. Objectives  Identify the impact of mobile  Know the (successful) mobile techniques  Understand the pros and cons

3. Are you still using this? Use of cash declines 3% every year Use of checks declines 9% per year Security concerns Manual

4. Your future donors use this 89% have phone source: Pew Internet 2012, ComScore 2013 36% 64% have smartphones

5. 75% What is the impact? source: Neilsen 2013, Smartphone owners Text Messaging Email Web Sites Social Media Applications 86% 82% 63% 62%

6. How to 'think mobile'  In-the-Moment Engagement  Tell your story  Let them take action!

7. Text-Messaging

8. Text-to-Give Fast and Familiar Restricted Limited Anonymous 90-day proceeds $350 - $1K/mo $.35 + 3.5%

9. Text-to-Donate Less restricted Unlimited amounts Donor Data Immediate Proceeds More steps to donate $0 - $500/mo $1 + up to 7%

10. Mobile outreach Cash4Kids: We've almost reached our goal this month! As a past supporter we'd love your help. Please donate at http://tfund.it/C4K. Thank you! Ok! I just gave $50. Keep up the good work! 3-4 times per year

11. Mobile outreach TeachersNow.org: Protect teacher salaries and class sizes! Call your rep at 206.555.1212 to say you support HB1122. Reply STOP to end msgs. Ok. I just called them! 1-2 times per month

12. Mobile outreach 1000 Marathon runners 200 opt-in to text messages 1 msg/wk for 5 months Results: 25% more likely to start Raised 50% more money

13. Success with text-messaging Think: Action Know your audience Capitalize on impulse Clear call-to-action

14. Success with text-messaging  Events  In-Venue  Direct Mail The call-to-action  Flyers  Business Cards

15. Mobile Apps

16. Smartphone Applications  For engagement and action  Complex to build/update  Promotional plan  App Stores and fees

17. Smartphone Applications

18. Micro-donation Apps One Today by GoogleGive2Charity by Placed

19. Success with mobile apps Think: Engagement and Action Update strategy Promotional plan

20. Mobile Web

21. But we already have a website vs.

22. But we already have a website 75% visit web sites How they get there:  Search  Direct to url  Email newsletter  Social Media

23. vs. Your donation page 15 - 20 fields 5 - 7 fields

24. What needs to happen

26. Separate site  RAZ Mobile  Duda Mobile  Moov Web  Custom $2K - $15K Responsive site  Joomla  Drupal  Wordpress  Custom $15K-$40+K

27. What is this? Link physical and digital Requires smartphone app Link to Donate page Free to create QR code (Quick Response)

28. Success with mobile web Think: Information and Action Prioritized content Mobile-friendly forms Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift

29. Email

30. The impact on email

31. Lower open rates Less click-through Higher unsubscribes Less engagement!

32. Success with email Mobile-friendly template Text-heavy with larger font Alternative text for images

33. Mobile Auctions

34. What is a 'Mobile' auction? Silent Auctions only Dedicated items Bid from mobile device app web text-messaging

35. Why a 'Mobile' auction? Increase auction and donation proceeds Anywhere bidding with outbid alerts Reach beyond the auction floor Payment completion

36. Considerations Registration/setup Device requirements Checkout Data collection Mobile coverage

37. Providers BiddingForGood BidPal HandBid Ready Set Auction

38. More Mobile

39. Giving Kiosks SecureGive Qgiv GivingKiosk SimpleGive

40. Mobile Credit Card Reader Square Paypal Intuit PayAnywhere

41. In Conclusion

42. Start now Start with text-to-donate Can be added with minimal disruption Then mobile web Separate site, then as part of a re-design

43. Engage Appropriately SMS – Action Mobile Web – Information and Action Applications – Engagement and Action

44. Thank You Kelly McIvor kelly@atomicmobile.com 206.673.2749