1. AmCham Chile: U.S. Food & Beverage Trends Presented by Steffen Weck, CEO Food Business Consulting, Inc. Kansas City, MO USA

2. Bio President/CEO Food Business Consulting Kansas City, MO 30+ years experience in Food Industry R&D, innovation, development, commercialization for most of the Top 100 food manufacturers Consumer & sensory research Market research www.FoodBusinessConsulting.com

3. Consumer AWARENESS 1.Health 2.Convenience 3.Recession 4.Real www.FoodBusinessConsulting.com

4. Consumer issues driving health trends Obesity crisis Growth in allergic disorders Mental health crisis New focus on healthy bodies –Digestive health –Immune system –Heart health –Women’s Health www.FoodBusinessConsulting.com

5. Intrinsic Health benefits promote growth in Prebiotics & Probiotics www.FoodBusinessConsulting.com

6. Mood Marketing transcends Food & Beverage www.FoodBusinessConsulting.com

7. Stealth Health : Functional foods with added health benefits www.FoodBusinessConsulting.com

8. SUPERFOOD is ‘MAGIC’ food Mangosteen taking over juice bars CUPUACU www.FoodBusinessConsulting.com

9. Meeting the needs of a generation www.FoodBusinessConsulting.com

10. Consumer AWARENESS 1.Health 2.Convenience 3.Recession 4.Real www.FoodBusinessConsulting.com

11. Fast food can be GOOD food www.FoodBusinessConsulting.com

12. Snacks & single-serves taking over www.FoodBusinessConsulting.com

13. Convenience goes to the Consumer

14. Quick Fix food explosion Lunch “Hour” is only about 19 minutes Ready made –Snacking the new meal –Out of home consumption The “quick fix” e.g. supplements Massive growth in single serve www.FoodBusinessConsulting.com

15. Modern Families, Modern Meals Grocery stores— Increasingly gaining market share in prepared meals Also—to go and designated eat in areas www.FoodBusinessConsulting.com

16. Consumer AWARENESS 1.Health 2.Convenience 3.Real 4.Recession www.FoodBusinessConsulting.com

17. Mass produced Quantity and food in packaging Stimulating the taste buds “Once you start, you can’t stop”. High fat, salt, & sugar Shift to Back to Basics Food without the negatives Fat-free, sugar-free No preservatives, artificial coloring, and flavor. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell www.FoodBusinessConsulting.com

18. K.I.S.S. – Keep it Simple Supplier www.FoodBusinessConsulting.com Ingredients: SKIM MILK, CREAM, SUGAR, EGG YOLKS, COCOA PROCESSED WITH ALKALI.

19. Manufacturers support Communities Marketing to consumers emotions Supporting products with a “story” Look for more display of community involvement from corporations www.FoodBusinessConsulting.com

20. Local is the new organic

21. Packaging & Going GREEN Restore Respect Reduce Reuse Recover / Recycle www.FoodBusinessConsulting.com

22. Social Networking takes the cake www.FoodBusinessConsulting.com Dairy products company Skinny Cow successfully utilizes Facebook to build its brand and promote brand loyalty

23. Food safety & regulations www.FoodBusinessConsulting.com

24. Where does my food come from? Consumers want to know where their food is coming from… www.FoodBusinessConsulting.com

25. Consumer AWARENESS 1.Health 2.Convenience 3.Real 4.Recession www.FoodBusinessConsulting.com

26. Private label pendulum www.FoodBusinessConsulting.com Thomas Schoewe, CFO Wal-mart, “we thought we could take a product out of the assortment and the consumer would substitute something [else], and we made a mistake…we thought there would be substitution, and there was not. So we've added that product back…

27. Staying in is the new going out Netflix will continue to grow revenues by at least 20% over the next couple of years. www.FoodBusinessConsulting.com

28. Recessions trends 2010 www.FoodBusinessConsulting.com

29. Recession trends 2010 www.FoodBusinessConsulting.com

30. Evolution of the Lunchbox www.FoodBusinessConsulting.com

31. 21 st Century Lunch Box www.FoodBusinessConsulting.com