1. Initial Concept Ideas Atomic Tumbleweed

2. Electron Concept The rings of the Sheffield LIVE logo will have small red dots spinning on the rings, the dots will accelerate and fly off of the rings the red dots will then hit a Sheffield landmark or building and turn the building red with the Sheffield LIVE logo on it's front Extra: possible marketing mascots (e.g: small toys in cars - to promote Sheffield LIVE as a TV channel)

7. Tumbleweed Concept Sheffield Live logo looks similar to a Tumbleweed In each sting the Sheffield live logo would bounce across a famous landmark, with the camera tracking it as it moves across the scene

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