2. Social Media Tools for Citizen Interaction Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Terry Bledsoe, Chief Information Officer, Catawba County

3. ? Media What is Social

4. Web 2.0 Openness Collaboration Community Trust

5. ? Media Why Social

6. New Devices Change Expectations

7. Meet Gavin “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!” How do we reach age 18 to 44?

8. Social Media Matures Maybe its not so bad. How can I use it? What good is that? Oh no! How can I control it?

9. FOAF

10. Social Networks create the Friend-of-a friend (FOAF) trust model

14. Social the communication medium of choice Info-Tech Research Group Social networking is now more popular than e-mail* Global time spent on social media is up 82% over last year* Last year, Tweets grew 1400% Facebook’s greatest growth has come from people aged 35-49* *Source: Nielson Online Every minute, 24 hours of video is uploaded to YouTube LinkedIn has users on every continent Media

16. 460,000 new accounts per day a billion tweets every week tweets per day 140 million

17. faster than two new members per second. operates the world’s largest professional network on the Internet more than 120 million members in over 200 countries and territories more than half of LinkedIn members are currently located outside of the United States there were nearly two billion people searches on LinkedIn in 2010.

18. Americans spend more time on Facebook than any other site

20. 3.5 Million Downloads, 550 Million Flips Per Month

24. Who Info-Tech Research Group In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there. - Jim Sterne, Target Marketing Inc. “ ” N=134 Is Using Social Media?

25. Have a reason to use social media Try to create interesting and valuable content Be honest and respectful in online postings Think before posting/ think before replying Successful Think Before You Tweet! Social Media

26. ? How Are You Social

27. Social Networks Empower the People

28. BLOGS #Hashtags Social Networks Tools for Citizen Interaction

29. Yes BUT what you doing?

38. Social Media Tools for Citizen Interaction Reach for the Gold NCARD 2011 Boone, NC September 13,2011 Terry Bledsoe, Chief Information Officer, Catawba County