2. “IIM”

4. Quantitative Channel Teams

6. Web Analytics The Ability to use data to answer questions

7. RIGHT Questions

8. Value of Better Analytics Customer Insights Competitive advantage Channel Efficiency Maximize conversion value Attribution

9. 1.Goals? 2.Budget? 3.Performance? 4.Why? 5.What’s Next? Five Essential Questions

10. Lifeline Report

11. Web Analytics and Reporting Cleaning Data

12. Web Analytics and Reporting Cleaning Data

13. Web Analytics and Reporting Cleaning Data

14. Data Acquisition

15. Web Analytics and Reporting Cleaning Data

16. Quality Data Data IntegrityData Cleaning

17. Web Analytics and Reporting Cleaning Data

18. Search Term Report Cleaning Data

19. Statistical Significance Testing Cleaning Data

20. Web Analytics and Reporting Cleaning Data

21. Dashboard Visualization

22. Cleaning Data ETL Dashboard

23. Cleaning Data

24. Out with the old… Cleaning Data

25. https://developers.google.com/analytics/devguid es/collection/upgrade/ Phase 4: (2014) Universal Analytics is the operating standard for Google Analytics. …in with Universal Analytics

26. Cleaning Data Tagging Implications (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBef ore(a,m) })(window,document,'script','//www.google-analytics.com/ analytics.js ','ga'); ga('create', 'UA-XXXX-Y'); ga('send', 'pageview'); (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBef ore(a,m) })(window,document,'script','//www.google-analytics.com/ analytics.js ','ga'); ga('create', 'UA-XXXX-Y'); ga('send', 'pageview');

27. Cleaning Data

28. 3 Incredible Improvements 1.Measurement Protocol

29. Cleaning Data 1.Measurement Protocol

30. Cleaning Data 3 Incredible Improvements 1.Measurement Protocol 2.CRM Integration

31. Cleaning Data 3 Incredible Improvements 1.Measurement Protocol 2.CRM Integration 3.Attribution

32. Cleaning Data 3. Attribution

33. Cleaning Data 3. Attribution

34. Cleaning Data 3. Attribution

35. Cleaning Data Matthew Zaute matthew.zaute@riseinteractive.com @matthew.zaute