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Pixar: The Creativity Process Wesley E. Brower 03/27/2014.

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Presentation on theme: "Pixar: The Creativity Process Wesley E. Brower 03/27/2014."— Presentation transcript:

1 Pixar: The Creativity Process Wesley E. Brower Wesley.brower181@myci.csuci.edu 03/27/2014

2 Assignment - 2 MGMT 307 - 2014 Using CREATIVITY to form NEW ideas Pixar Environment Video

3 Assignment - 3 MGMT 307 - 2014 Pixar: Innovative Computer Animation Leader Creation of the first ever animated feature film was Toy Story in 1995 Pixar’s work was always original and never borrowed They have become the industry leader and role model and have created numerous patents in the process. Due to there success, they merged with Disney in an effort to help improve the Disney animation studio.

4 Assignment - 4 MGMT 307 - 2014

5 Assignment - 5 MGMT 307 - 2014 Creativity Audiences want to see something new every time they go watch a movie. Creativity and Innovation involve high RISK “Managers have to learn to fight against their natural urges to protect against risk…If you want to be original you must accept uncertainty, even when its uncomfortable…” (Catmull HBR)

6 Assignment - 6 MGMT 307 - 2014 Creativity Charts

7 Assignment - 7 MGMT 307 - 2014 Advice for Creativity Be Persistent Be collective and share ideas Be willing to let go of ideas that seem perfect in your eyes. Filter out the best content

8 Assignment - 8 MGMT 307 - 2014 References Catmull, Ed. "How Pixar Fosters Collective Creativity." Harvard Business Review. N.p., Sept. 2008. Web. 30 Mar. 2014.. Babauta, Leo. "Zenhabits : Breathe." Zenhabits RSS. N.p., 16 Sept. 2013. Web. 29 Mar. 2014.. Kessler, Craig. "Financial Success of Pixar throughout the Years." The Movie Banter. N.p., 21 July 2010. Web. 3 Apr. 2014.. "Harvard Business Essentials: Managing Creativity and Innovation." Google Books. Harvard Business Essentials, n.d. Web. 3 Apr. 2014..

9 Assignment - 9 MGMT 307 - 2014 Multiple Choice Questions 1.Which of the following is NOT one of the steps in the creativity/innovation process? A.Improvement and Expansion B.Recalling C.Opportunity Identification D.Generation of Ideas 2.Which of the following terms is MOST similar to the definition of Creativity? A.Similarity B.Change C.Imagination D.All of the above

10 Assignment - 10 MGMT 307 - 2014 Multiple Choice Questions 1.Which of the following is NOT one of the steps in the creativity/innovation process? A.Improvement and Expansion B.Recalling C.Opportunity Identification D.Generation of Ideas 2.Which of the following terms is MOST similar to the definition of Creativity? A.Similarity B.Change C.Imagination D.All of the above

11 Assignment - 11 MGMT 307 - 2014 Multiple Choice Questions 1.Which of the following is NOT one of the steps in the creativity/innovation process? A.Improvement and Expansion B.Recalling C.Opportunity Identification D.Generation of Ideas 2.Which of the following terms is MOST similar to the definition of Creativity? A.Similarity B.Change C.Imagination D.All of the above


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