1. A Study on the Deprivation of Television Remote Controls Connor McKay Kelli Naylor Diana Nolacea Lisa Teague

2. An electronic device used for the remote operation of a machine. The term remote control can be contracted to remote or controller. It is known by many other names as well, such as clicker and also the changer. Remote Control

3.  “39% of Americans do not think technology makes people more productive”  “72% of people 18-32 believe society is too dependent of electronics and electronic gadgets”  “The Baby Boomer segment is least likely to agree that society is too dependent on gadgets”  “27% of consumers very strongly or strongly like the idea of controlling home systems or appliances from a mobile device”

4.  “Televisions have been redesigned to reflect the triumph of the remote”  “The remote handed viewers the power to switch away from whatever displeased them in an instant.”  “The remote is the direct ancestor of automatic garage-door openers, wireless phones, remote keyless entry in cars, even laptops.”

8.  4 females, 5 males  6 SMU undergrad students  1 SMU grad students  1 SMU alum  1 UNT undergrad student

9.  Pre-deprivation questionnaire  Mid-deprivation questionnaire  Track television viewing  Focus Group session  Individual interviews

14.  Avoided TV viewing by changing their behavior  Studying  Sleeping  Regular TV viewing: 49.5 hours per week  Decreased: 54-85% (average 67%)

15.  “The volume was either too loud or too soft, but I wouldn’t get up to change it because I was basically too lazy or I didn’t care enough.”  “It’s mostly just frustrating. I can watch TV like normal without it, but I have to get up if I want to change anything.”

16.  Actively avoided their TV viewing habits by changing their behavior  Shopping  Working out  Hanging out with friends  Talking on the phone  Regular viewing averaged 17.5 hours ▪ Decrease 44-59% (51.5% average)

17.  “I just go to the gym or do something else instead of watching the TV without the remote. I did not like having to get up every time I wanted to watch something different.”  “Without the ‘ease’ of a remote control, I found myself occupying my time with other activities such as doing my homework immediately after class, working out at the gym and even shopping with my girlfriends.”

18.  Analysts carefully selected the times they would watch TV, to only view what they wanted to watch  Regular TV viewing: 15.43 hours  One participant’s viewing increased by 63% and the other decreased by 58%  Only segment where increased viewing occurred

19.  “It’s a pain to have to go up to the box and have to change it around, so unless there was something on TV that I wanted to watch, I would pretty much steer clear”.  “It’s made me choosier about programs. If I turn the TV, I try to leave on one show and when that one is done, find another. Or find a channel where I can leave it for a while.”

20.  Changed the environment in which they viewed the shows of their choice.  Went to online viewing  Regular TV viewing: 5.43 hours per week  Decreased: 67%

21.  “I’ve resorted to watching online more.”  “Before, I had never watched a show online.”

22.  Watched the channel that TV was tuned to  Watched the commercials  “Cheated” by asking someone to change the channels  Regular viewing: 24.5 hours per week  Decreased: 45%

23.  “I hate the world when I am watching TV it sucks to not be able to use it. My TV buttons do not work because it is hooked up with the TiVo and I have to have my 5 year old niece to push the buttons for me.”

24. “instantaneously accessible and virtually effortless.”

25.  17% GPS  20% MP3  54% of teens  78% Cell Phones  80% access the internet  80% E-mail  694 Million Internet  48% 1 Hour plus per day