1. Jessica Jacovino, Carolyn Kynoch, Brian Tobia, Reid Majka, Kevin Cash

2. Net Present Value New $418,112 Old $246,145

3. Projections Year 1Year 2Year 3Year 4Year 5 Revenue107,100151,300203,175288,225480,375 # of Customers 6389126189315

4. Positioning Strategy Small and Local vs. Large and Nationwide Specialized Math and Test Prep Offers Flexibility: Group & Individualized Tutoring

5. Five Year Communication Strategy

6. Social Media

7. Five Year Communication Strategy

8. Print Advertisements

9. Five Year Communication Strategy

10. Open House

11. Five Year Communication Strategy

12. Partnerships with High Schools

13. Prices Year 1Year 2Year 3Year 4Year 5 Revenue ($)107,100151,300203,175288,225480,375 # of Customers6389126189315 Individual to Group Tutoring Ratio 80:20 70:3060:40 Type of TutorPrice /hr ($) Professional (Individual)100 Student (Individual)50 Group Session40

14. Number of Tutors Year 1Year 2Year 3Year 4Year 5 Revenue ($)107,100151,300203,175288,225480,375 # of Customers6389126189315 Individual to Group Tutoring Ratio 80:20 70:3060:40 # of Tutors79111318

15. Guarantee

16. Key Resources

17. Year 1Year 2Year 3Year 4Year5 Revenue Gross Margin Compensation 60%

18. Conclusion Our Vision: To be established as the number one math and exam preparation service in Newton and the surrounding areas. Provide High Quality Tutoring Effective Marketing Strategy Reputation

21. Our Mission: Deliver high quality tutoring services provided by skilled tutors to help prepare students with the mathematical knowledge and skills they need to be effective in secondary education and in the workforce.

22. Quality and Quantity of tutors Hiring Guidelines Setting Goals Customer Reviews

23. Overall Service Schedule Appointment Enter Lasell Tutoring Center Check in with Admin Meet with Tutor Cover Today’s Material Record Homework Assignment Check Out Make Payment Leave Tutoring Center

24. Organization Chart

25. Key Financial Forecasts Y1Y2Y3Y4Y5 Sales$107,100.00$151,300.00$203,175.00$288,225.00$480,375.00 ΔFixed Assets$12,100.00---- Change in Net assets-$18,377.48$7,722.52$24,722.52$52,338.52$114,026.52 Financing From Lasell$34,000.00----$34,000.00 Cash flow$578.68$8,541.48$33,125.78$83,690.05$156,660.68 fixed costs:35100

26. Gain 1.25% Market Share Increase Amount of Group Tutoring Marketing Objectives Build a Reliable Brand and Increase Public Awareness Increase Market Share Marketing Objectives