2. Oracle Warehouse Builder: Overview
Jean-Pierre Dijcks and Michelle Bird
Warehouse Builder Product Management

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Agenda
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Integrated Solution
Market Position
Roadmap
Merging the ODI and OWB products
Common pricing bundle
Product Overview
New Features in OWB 11.1
Preview of OWB 11.2
Pricing and Packaging
For More Information ...

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Integrated Solution

5. Distributed Data Marts and Servers Expensive data warehouse architecture
Data Mining
Online
Analytics
ETL
ETL

6. Classic Data Integration Tools
Typical ETL Multiple tools require separate training, install, maintenance
Generic Repositories
Metadata Exchange
Classic Data Integration Tools
Classic Data Quality

7. with integrated ETL, Analytics & Data Mining
Consolidated Data Warehouse Single source of truth on low cost servers & storage
Data
Marts
Data Mining
Online
Analytics
ETL
OWB
Oracle Database 11g
with integrated ETL, Analytics & Data Mining

8. OWB Integrated in the Oracle Database
Centralized metadata repository
hosted on Oracle Database  secure, scalable
import metadata
manage & propagate metadata changes
Monitor incoming data
automatic notifications if data quality falls below threshold
Profile and cleanse data
profile applications, tables, files, …
derive or write custom rules
Transform cleansed data
rich library of transformations and operators
leverage Oracle partitioning

9. Oracle Warehouse Builder OWB is optimized for Oracle environments
Benefit from your Oracle investments
Better performance through Oracle optimizations
Skills, people and technology
Improved productivity
Use the latest Oracle features without rewriting your code
Advanced task automation features
Shorten your project times while improving data quality
Discover problems up-front with data profiling
Improve data quality in a declarative way

10. In-Database ETL Higher Productivity
Oracle In- Database ETL
In-house ETL
Tune and Administer
Test and Update
Create Data Quality Routines
Tune and Administer
Test and Update
Create Data Transformations
Create DQ Routines
Create Data Transformations
Years to Months
Months to weeks

11. Advanced features made easy
Impact Analysis and Lineage
Parallel Loading with DML Error Handling
Partition Exchange Loading
Fuzzy Matching and Merging
Heterogeneous Source Access
Any SQL or PL/SQL expression

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Mark Rittman
Co-founder, Rittman Mead Consulting
“"Rittman Mead recommends Oracle Warehouse Builder because it is the most effective way to leverage advanced capabilities of the Oracle Database for ETL development, while also providing metadata management and data quality features required for full life-cycle deployments.”

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Market Position

14. Market Position Recognized as a leader since OWB 10.2
10,000+ companies rely on OWB
Optimized for Oracle environments
2005

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Roadmap

16. Product Highlights An abbreviated history of OWB
2000
2003
Release 9.2
Oracle RAC certified
Mapping Debugger
Name & Address
Match/Merge
Release 9.0.4
Metadata Security
Process Flow Editor
Scripting Language
Multi-table insert
Pivot and Unpivot
2004
Release 10.1
Oracle 10g certified
2006
Release 10.2
Data profiling & auditing
Interactive LIA
Scheduling
Improved connector for SAP R/3
EBS and PeopleSoft connectors
OLAP and relational modeling
Pluggable mappings
Non-Oracle targets
2007
Release 11.1
Simplified installation: installed w/ Oracle 11g DB
Data Watch and Repair (for Oracle MDM)
10,000+ companies
Siebel Adapter
Release 2.0.4
Basic ETL functionality
Mapping Editor
3,000+ companies
Compete against Informatica and Ascential
Set and row based code generation
Recognized as a leader in Gartner Magic Quadrant
Recognized as a leader in Forrester
Enterprise ETLWave

17. High-Level Roadmap Unified platform that is a superset of OWB and ODI
OWB/ODI investments are fully protected
No forced migrations
Natural upgrade path
No regressions in functionality
Training and support to continue for both product releases
10gR1
10gR2
11gR1
11gR2
OWB
Unified dev team
Common pricing
“ CY 2012”
ODI
11gR2
10gR3
11gR1

18. Common Pricing Includes ODI product and OWB Enterprise ETL option
DATA INTEGRATOR
ENTERPRISE EDITION
DATA INTEGRATOR
WAREHOUSE BUILDER
ENTERPRISE ETL
OWB
EETL
ODI
Flagship Data
Flagship
Integration Product
ETL Product
Heterogeneous, High-Performance Data Integration
Extensible Metadata Management
Pricing and packaging discussed in detail later in this presentation.
Wizards for Slowly Changing Dimensions
Modern Java/SOA Architecture
Flexible Knowledge Module
framework
Interactive Lineage and Impact Analysis 18 18

19. Oracle’s Roadmap for its ETL tools
Long Term Direction: Deliver an integrated data integration product
Short Term: Deliver stand-alone releases with first integration steps
Shared knowledge module framework (OWB 11.2)
Runtime interoperability (future releases)
Same user interface framework (future releases)
Protect investments for the entire customer base
The key point is that investments in either ODI or OWB are safe.

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Product Details

21. Oracle Database as transformation engine
Oracle Warehouse Builder The ETL and DQ tool shipped with Oracle Database
Oracle Database as transformation engine
Oracle Database as metadata repository
Oracle Database 11g
Oracle Warehouse Builder 11.1
Heterogeneous Data Integration
In-line Data Quality
Smart Data Modeling
for Oracle
The OWB software is shipped with the Oracle Database and is automatically installed during the Database installation process.
The Database hosts the metadata repository for OWB and acts as the transformation engine.
Unified Metadata
Unified Metadata

22. OWB 11.1 Oracle-centric data integration platform
BI Tool Integration
Discoverer (Standard Edition): design & deploy EUL
OBI EE (Enterprise Edition) : design & leverage Oracle objects
Databases
Applications
Files
Messages
Analytics
Semi-Structured
Web Services
Databases
Applications
Files
Messages
Analytics
Semi-Structured
Web Services
Non-Oracle BI : design & leverage Oracle objects
Oracle Database 11g
Connectivity
SQL*Loader/ Ex Table
Connectors
CDC: Queues / Streams/ Third Party
Odbc / Gateways
Connectivity
Connectors
CDC: Queues / Streams/ Third Party
Odbc / Gateways
Oracle Warehouse Builder 11.1
Heterogeneous Data Integration
In-line Data Quality
Smart Data Modeling
for Oracle
Unified Metadata
Unified Metadata

23. Architecture
Design
Runtime
Deploy

24. Sources & Targets Data Sources Data Targets* Oracle Oracle
Tables, Views, MViews, Queues, External Tables, Sqlloader, Transportable Tablespaces, Data Pump…
DB2, Sybase, SQLServer, Informix, Mainframes, … (Oracle Transparent Gateways)
ODBC
Flat Files
XML
Applications
Oracle eBusiness Suite
PeopleSoft
SAP R/3
Siebel
Oracle MDM (UCM, CDH, & PIM)
Oracle
DB2, Sybase, SQLServer, Informix, Mainframes, … (Oracle Transparent Gateways)
ODBC
Flat Files
XML
Applications
Oracle eBusiness Suite
PeopleSoft
Siebel and UCM
* OWB can target many data stores. However, its metadata repository and therefore DWH target is Oracle Database.

25. ETL: Mappings Declarative modeling of Data Flows
Map from Source to Target
Integrated Data Quality
N&A standardization
Match/Merge
Profiling
Generates SQL & PL/SQL
Merge, transportable tablespaces, data pump, sqlloader, xml data types, BLOBS/CLOBS, …
Leverage custom data transformations
Pluggable maps for reusability of logic

26. ETL: Process flows Declarative modeling of Process/work Flows
Co-ordinate execution of Maps and other activities
Create complex transitions
Send , FTP source/target files, call any external process, SQL Plus, Notifications
Generates Oracle Workflow, Oracle Scheduler & XPDL

27. Data Quality functionalities are integrated into ETL processes
Data Quality in OWB
Data Quality functionalities are integrated into ETL processes
Disciplined approach to Data Quality, not an afterthought
Data Quality is modeled, executed and audited just like any other transformation
Consists of
Data Profiling
Name and Address Cleansing
Match-Merge

28. Data Profiling

29. Data Cleansing
Parsing
Standardization
Correction
Augmentation

30. Supports multiple algorithms Uses of Match-Merge are
Matching is the process of determining, through business rules, which records refer to the same logical data
Merging is the business rules driven consolidation of the data from the matched set into a single record
Supports multiple algorithms
Uses of Match-Merge are
De-duplication
House-holding
Record Linking

31. Integrated Data Object Design
One editor for:
Creation of objects
Configuration for multiple databases
Validation
DDL Code generation
Deployment to multiple databases
Data viewing

32. Integrated Data Object Design
One editor for:
Relational modeling
Tables, views, materialized views
All storage and database properties
Dimensional modeling
Star and snow flake schemas
Multi-dimensional (OLAP) structures for Oracle OLAP
Support for Skip-Level, calculated measures, value based hierarchies
Slowly changing dimensions (including hierarchy versioning)
Support for business definitions
Oracle BI SE

33. Data Object Editor

34. Metadata Services Dependency Management
Data Lineage at attribute level
Impact Analysis at attribute level
Metadata Snapshots
Change Management (diff, merge and reconcile)
Security (roles)
Multi-language Support (MLS via XLIFF)
Extensibility - user defined properties, objects, and associations
Reporting (browser)
APIs (Scripting, SQL, PL/SQL)
Exchange (import/export)

35. Impact Analysis

36. Runtime Management Both client and web based administration GUI
Smart deployment
Start, stop, expedite jobs from a web client
Extensive auditing for:
Deployments
Executions
Error scenarios
Full scripting support
Full public view support

37. User-Defined Objects & Icons
User-Definable:
Objects
Associations
Properties
ALL in the OWB repository!
Custom icons for easy recognition
Access full metadata services of OWB e.g. impact analysis

38. Experts Re-use OWB Components to build your OWN application!
Define best practices & directed guidance
Run Standalone or within OWB Design-time
Declarative Definition & Guided execution

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New Features in OWB 11.1

40. Some New Features for OWB 11.1
New Connectivity Options
11g Database support
Siebel Connector
Gateway 11g support
Performance Features
Embedded explain plan support
Embedded statistics gathering
Embedded SQL/View tuning advisor
Simplified Installation
Embedded in the 11g database install
Includes Oracle Workflow in OWB install

41. Some New Features for OWB 11.1 (cont.)
Enhanced SQL Generation
Advanced aggregation support
DML error logging in mappings
More Dimensional Support
Hierarchy versioning (supports multiple hierarchies)
Advanced binding options
Better support for federation
Graphical creation of views/MVs
Full impact analysis and lineage for federated structures

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Preview of OWB 11.2

43. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

44. Web Services for data integration and data quality
OWB 11gR2 “Plays well with others”
BI Tool Integration
OBI EE (Enterprise Edition) : design & deploy UDML
Discoverer (Standard Edition): design & deploy EUL
Databases
Non-Oracle BI : design & leverage Oracle objects
Databases
Oracle Database 11g
Applications
Applications
Connectivity
Oracle Warehouse Builder 11.2
Connectivity
Odbc / Gateways
Odbc / Gateways
Heterogeneous Data Integration
In-line Data Quality
Smart Data Modeling
for Oracle
Files
Connectors
Files
Connectors
CDC: Queues / Streams/ Third Party
CDC: Queues / Streams/ Third Party
Messages
Messages
SQL*Loader/ Ex Table
Native Loaders
JDBC
Native Un-Loaders
JDBC
Analytics
Knowledge Module Framework
Native Loaders
Analytics
Unified Metadata
Unified Metadata
Native Un-Loaders
Semi-Structured
Semi-Structured
Service Oriented Architectures
Web Services
Web Services for data integration and data quality
Web Services

45. Leveraging the Oracle Database New Database Features exposed in OWB 11
Advanced Compression
Virtual columns
New partitioning methods
Data Pump
Cube MVs for summaries
And more…
Easy upgrade to OWB 11.2
Import existing OWB design to OWB 11.2
Select new feature; e.g., Cube MVs
Regenerate code
Each release of OWB exposes new Database functionality. In this example, you simply select “ROLAP: with Cube MVs” and then select generate to generate new, faster code.
This functionality is available with the appropriate Database licenses. For example, using partitioning in OWB requires the Oracle Partitioning License.

46. Integrating with OBI EE How it’s done in OWB 11.2
In OWB, derive the model from the dimensional model
In OWB, generate the metadata for all 3 layers of OBI EE
In Oracle Answers, browse the data
You can use OWB to do all the dimensional modeling and then generate a udml file to populate all 3 layers of OBI EE.
This functionality requires the ODI EE license.

47. Choose from a library of existing knowledge modules (KMs)
Flexible access to non-Oracle sources Enabled by knowledge module framework
Knowledge modules are snippets of code you can run, compile code in non-Oracle environments
Choose from a library of existing knowledge modules (KMs)
Write your own or edit existing KMs
Originally developed by Sunopsis, now Oracle Data Integrator (ODI)
This functionality requires the ODI EE license.
OWB + knowledge modules
= 1st big step in merging OWB and ODI

48. Rich support of ERP, CRM and MDM on any database platform
Knowledge Modules for flexible access Limited only by the code you write or find in the library
Access any new source type: relational, non-relational, message based and content sources
Rich support of ERP, CRM and MDM on any database platform
Rich library of Knowledge Modules

49. Viewing and Editing the KM code Increased Flexibility
Modify template
Regenerate the code
Reuse the template

50. Using KMs in mappings Easily change the connectivity methods for a single logical design
Complete the logical design (or import an existing mapping)
Logical view
Execution view
Define “execution units” for each type of source ( 3 shown here)
Select the best connectivity method for each execution unit (connectivity can be through ODBC, Gateways, Knowledge Modules, etc.)

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Pricing and Packaging

52. In-Database ETL Included in many popular Oracle licenses
Database: SE, SE1, EE, Oracle Database Machine
Business Intelligence: SE, SE1
e-Business Suite Intelligence products: Oracle HR Intelligence, Oracle Financial Data Manager

53. Warehouse Builder Packaging Options rely on In-Database ETL
Enterprise ETL/ ODI EE
Data Profiling & Quality
Create new metadata types
Promote from Dev>QA>PROD
Navigate lineage & impact
Propagate metadata changes
Schedule jobs using UI
Advanced process flow logic
Create nested mappings
Slowly changing dimensions
Design in RAC environment
More…
Profile tables, files, applications
Detect or create data rules
Audit incoming data
Correct data
In-Database ETL
Design ETL mappings
View HTML Metadata reports
Perform data cleansing
Use GUI or scripting language
More…
Application Adapters
Data Watch & Repair
All of the options that you can purchase related to OWB reply upon the functionality available in its core offering- the In-Database ETL.
Access to data and metadata in:
SAP R/3
eBusiness Suite
Peoplesoft
Siebel
Integrate with Oracle MDM:
Siebel Universal Customer Master
Product Information Management Data Hub
Customer Data Hub
Options licensed independently of each other, except for Data Watch & Repair which requires Data Profiling & Quality.

54. Warehouse Builder Packaging Options rely on In-Database ETL
Anticipated for
OWB 11.2
(subject to change)
Warehouse Builder Packaging Options rely on In-Database ETL
Enterprise ETL/ ODI EE
Data Profiling & Quality
Create new metadata types
Promote from Dev>QA>PROD
Navigate lineage & impact
Propagate metadata changes
Schedule jobs using UI
Advanced process flow logic
Create nested mappings
Slowly changing dimensions
Design in RAC environment
Enhanced SOA support
Flexible access to non-Oracle sources
Orphan Management
More…
Profile tables, files, applications
Detect or create data rules
Audit incoming data
Correct data
In-Database ETL
Design ETL mappings
View HTML Metadata reports
Perform data cleansing
Use GUI or scripting language
New & improved GUI
Integration with OBI EE
More…
Application Adapters
Data Watch & Repair
All of the options that you can purchase related to OWB reply upon the functionality available in its core offering- the In-Database ETL.
Access to data and metadata in:
SAP R/3
eBusiness Suite
Peoplesoft
Siebel
Integrate with Oracle MDM:
Siebel Universal Customer Master
Product Information Management Data Hub
Customer Data Hub
Options licensed independently of each other, except for Data Watch & Repair which requires Data Profiling & Quality.

55. Common Pricing Includes ODI product and OWB Enterprise ETL option
DATA INTEGRATOR
ENTERPRISE EDITION
One license at $23k/cpu
“ODI” and “OWB EETL” option are removed from pricelist
Both are only available in ODI EE
Two separate installations
Implement one or both
DATA INTEGRATOR
WAREHOUSE BUILDER
ENTERPRISE ETL
OWB
EETL
ODI
Flagship Data
Flagship
Integration Product
ETL Product
Heterogeneous, High-Performance Data Integration
Extensible Metadata Management
Wizards for Slowly Changing Dimensions
Modern Java/SOA Architecture
Flexible Knowledge Module
framework
Interactive Lineage and Impact Analysis 55 55

56. OWB Product Offerings This pricing applies to OWB 10. 2 and 11
OWB Product Offerings This pricing applies to OWB 10.2 and 11.1 releases
ORACLE DATABASE
ENTERPRISE ETL
WAREHOUSE BUILDER
ENTERPRISE EDITION
DATA INTEGRATOR
DATA PROFILING & QUALITY
APPLICATION ADAPTERS
FOR WAREHOUSE BUILDER
OWB EETL in
$23k/cpu
DBEE+$17.5k/cpu
$2,300/cpu
OWB
EETL DB
ODPQ
ADAPT
ODI EE
Data quality
Extensible
Mapping Editor & Debugger
Extensible
Reveals
algorithms
run in Oracle Database
Metadata Framework
Metadata Framework
business views of application data
Basic dependency management
with Process Flows
Out of the box support for Slowly Changing Dimensions
Profile file,
table, application data in place or stage the data.
Natively access SAP R/3 hosted on any database
OWB in
Auto- detect
data rules.
Audit, auto-correct incoming data.
Read from and write to eBusiness Suite, PeopleSoft, or Siebel
Interactive Lineage and Impact Analysis
Robust scripting language & APIs
Fuzzy match/ merge and Name&Address cleansing
DATA WATCH & REPAIR
ODPQ+$23k
DWR
Data quality
for Oracle MDM:
Siebel UCM, PIM, CDH 56 56

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For More Information ...

58. search.oracle.com or For More Information…
Warehouse Builder or
oracle.com/technology/products/warehouse/index.html
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