3. May 8, 20012 Hi-Speed USB Hits the Fast lane Jason Ziller Technology Initiatives Manager, Intel Corporation Chairman, USB Implementers Forum

4. May 8, 20013 Welcome to the 10 th USB Developer Conference!

5. May 8, 20014 Where It All Began... w Creating the USB specification – Group of 7 formed in Q1’95; spec 1.0 published in Jan’96 w USB Implementers Forum – First Developers Conference Sept’95 – Compliance Workshops started up – Current membership over 800 companies w First products – Chipsets, peripheral silicon, tools appear 1H’96 – PCs and peripherals appear 2H’96 – PC ramp complete and peripheral ramp in full swing post Windows 98 launch

6. May 8, 20015 BKM for Spec Development w Promoter Group – Focused group of experts to lead spec development – Members from key areas: silicon, peripherals, PC w Contributors – Larger group of stakeholders providing spec feedback w Adopters – Access to IP on a royalty-free basis Efficient Development Process, but With Broad Industry Buy-in

7. May 8, 20016 Evolution of Compliance Testing w External test houses qualified in 2000 – Anytime, anywhere testing S3 Inrush Signal Quality, S1 USBCheck, Hidview, Interoperability Chap 11, OHCI, Current Chap 9, UHCI, Drop/Droop S3 Inrush Signal Quality, S1 USBCheck, Hidview, Interoperability Chap 11, OHCI, Current Chap 9, UHCI, Drop/Droop ‘96 Year TestingTesting TestingTesting LevelLevel LevelLevel ‘97 ‘98 ‘99 ‘00 ‘01

8. May 8, 20017 USB is... Source: PC Data (represents 55% of total U.S. retail market) Percent of USB in U.S. Retail Market for August 1999 % Market Share Peripheral Categories Video Conf Scanners Ink Jet Printers Removable Media Joy- sticks Mice

9. May 8, 20018 USB is... Everywhere Source: PC Data (represents 55% of total U.S. retail market) Percent of USB in U.S. Retail Market for February 2001 % Market Share Peripheral Categories External Floppy Video Conf Scanners Ink Jet Printers Flash Memory Readers Removable Media Joy- sticks Game- pads Mice Racing Wheels

10. May 8, 20019 “ As these markets continue to grow, expect USB to grow it’s already dominant marketshare for these products” PC Hardware Insight January 2001 USB in Emerging Peripherals MP3 Market (1999-2004) (1999-2004) Digital Camera Market (1999-2004) Units (k) Units (M) Units (k) CD-RW Market (1999-2004) Source: Hardware Insight PC Data 2001

11. May 8, 200110 CD/RW Trends in U.S. % Market Share Share of Interface w CD-RW demand grew by 450% w USB CD-RW solutions grew by 700% Source: PC Data (represents 55% of total U.S. retail market) 100K Units 500K Units

12. May 8, 200111 CD/RW Trends in Japan % Market Share Share of Interface Source: GFK

13. May 8, 200112 History of USB 2.0 w Promoter Group formed at IDF Spring 1999 w One Year Later: Final spec released at WinHEC 2000 w One Year Later: First products hit the market in Spring 2001 w One Year Later: ???

14. May 8, 200113 Digital Photography DownloadPhotos Camera Flash Card Reader Scanner PrintPhotos Printer HDD, Zip, MO, … CD/RW, DVD-RAM Save & Share Digital Photo Album Ethernet, HPNA, DSL/cable modem SendPhotos,CreateWebsite All These Devices Use USB Now

15. May 8, 200114 Digital Music DownloadMusic MP3 Player Flash Card Reader HDD, Zip, MO, … CD/RW Save & Share Digital Music Collection Ethernet, HPNA, DSL/cable modem Send & Share Music All These Devices Use USB Now USB 1.1 USB 2.0 USB 1.1 USB 2.0 ‘Rip’ an audio CD: 15 min3 min 15 sec ‘Burn’ an audio CD: 24 min4 min 20 sec USB 1.1 USB 2.0 USB 1.1 USB 2.0 ‘Rip’ an audio CD: 15 min3 min 15 sec ‘Burn’ an audio CD: 24 min4 min 20 sec

16. May 8, 200115 PC Video DownloadVideo Camcorder(1394) Conf Camera HDD, Zip, MO, … CD/RW, DVD-RAM Save & Share Video Ethernet, HPNA, DSL/cable modem Send & Share Video All These Devices Use USB Now (Except Camcorder) All These Devices Use USB Now (Except Camcorder) DSC With MPEG1 Video (I.E., Sony Cybershot) * All other brands and names are the property of their respective owners

18. May 8, 200117 USB-IF Spotlight Awards

19. May 8, 200118 Most Dedicated DevCon Sponsor

20. May 8, 200119 Most Dedicated DevCon Sponsor NECNetChipPhilips Texas Instruments Nominees

21. May 8, 200120 Most Dedicated DevCon Sponsor NetChipand Texas Instruments And the award goes to...

22. May 8, 200121 Worst Eye Pattern?

23. May 8, 200122 Failing Eye Pattern

24. May 8, 200123 Best Eye Pattern

25. May 8, 200124 Best Eye Pattern

26. May 8, 200125 Best Eye Pattern In-System Design Kawasaki LSI NECNetChip Nominees

27. May 8, 200126 Best Eye Pattern In-System Design And the award goes to...

28. May 8, 200127 Best Showing in On-Line Product Search Peripherals

29. May 8, 200128 Best Showing in On-Line Product Search - Peripherals Belkin Components Hagiwara Sys-Com Hewlett Packard Lexmark International Nominees

30. May 8, 200129 Best Showing in On-Line Product Search - Peripherals Lexmark International And the award goes to...

31. May 8, 200130 Best Showing in On-Line Product Search Building Blocks

32. May 8, 200131 Best Showing in On-Line Product Search – Building Blocks Genesys Logic Texas Instruments Dotop Technology Nominees

33. May 8, 200132 Best Showing in On-Line Product Search – Building Blocks Genesys Logic and Texas Instruments And the award goes to...

34. May 8, 200133 Best Showing in On-Line Product Search Cables and Connectors

35. May 8, 200134 Best Showing in On-Line Product Search – Cables and Connectors AMP/Tycoelectronics Foxlink/Cheng Uei Precision Industry Taiyo Electric Wire & Cable Nominees

36. May 8, 200135 Best Showing in On-Line Product Search – Cables and Connectors AMP/Tycoelectronics And the award goes to...

37. May 8, 200136 Best Use of Logo on Product Packaging

38. May 8, 200137 Best Use of Logo on Product Packaging ATEN Orange Micro QPS Total Technologies Nominees

39. May 8, 200138 Best Use of Logo on Product Packaging Orange Micro And the award goes to...

40. May 8, 200139 Best Use of Logo on Product Packaging

41. May 8, 200140 Most Innovative Hi-Speed USB Product

42. May 8, 200141 Most Innovative Hi-Speed USB Product Fujitsu Bus Powered HDD In-System Design HDD Orange Micro 4-Port PC Card Workbit Flash Card Reader/HDD Nominees

43. May 8, 200142 Most Innovative Hi-Speed USB Product Fujitsu Bus Powered HDD And the award goes to...

44. May 8, 200143 Most Innovative Hi-Speed USB Product

45. May 8, 200144 Best Overall Achievement

46. May 8, 200145 Best Overall Achievement In-System Design IntelMicrosoftNECNetChip Nominees

47. May 8, 200146 Best Overall Achievement NEC And the award goes to...

48. May 8, 200147 USB 2.0 (All Speeds) Printers, scanners, external storage, HID devices, mice, keyboard, digital still and PC video conf camera PC Peripherals Consumer Digital A/V 1394 DV camcorders, D-VHS, HDTV, digital set- top, digital home A/V Future PC-Device I/O PC Serial ATA Internal Storage Devices (i.e., HDD, DVD) Serial ATA Internal Storage Devices (i.e., HDD, DVD)

49. May 8, 200148 New USB Logo  New and Exciting: Special identifier for high-speed product only Special identifier for high-speed product only  Core Message is “USB” - Simple, speedy, expandable connection  Compliance: Identified as passing USB-IF compliance testing Identified as passing USB-IF compliance testing

50. May 8, 200149 USB-IF Logo Program L I P S

51. May 8, 200150 USB-IF Logo Program L icensing: Sign Trademark License Agreement I ntegrators List: Pass USB-IF compliance testing to get products posted on Integrators List P ackaging: Use new USB logo on product packaging S earch: Post certified products on USB-IF Product Search web page L icensing: Sign Trademark License Agreement I ntegrators List: Pass USB-IF compliance testing to get products posted on Integrators List P ackaging: Use new USB logo on product packaging S earch: Post certified products on USB-IF Product Search web page

52. May 8, 200151 Retail Programs w Spring/Fall Retailvision conferences – “What’s In-Store” display, retail buyer meetings w Quarterly postcards to retail buyers nationwide w Q4’01 focused channel marketing programs – In-store endcaps – Insert ads – Retail salespeople training Focus on building awareness for USB logo, Product Search website, and Hi-Speed USB