1. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
Skills You Will Learn
Workshop Foundations
The Design Process
Workshop Toolbox
PARC Design Principles
Projects
Project 4-1: Evaluate Design in a Flyer
Project 4-2: Add Contrast and Focal Points
Project 4-3: Apply the Golden Ratio
Project 4-4: Apply Styles in a Flyer
Project 4-5: Revise a Tri-fold Brochure
Project 4-6: Apply PARC to the Brochure Interior
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Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

2. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
Skills You Will Learn
Projects
Project 4-7: Apply PARC to a Web Page
Project 4-8: Design for a Young Audience
Project 4-9: Complete Your Newsletter
Design with Microsoft Publisher
Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

3. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
pg. 148
Publish Interesting Newsletters
Newsletters contain may of the same elements as newspapers, including a masthead, articles with headers, and graphic elements.
Businesses and organizations, schools, and individuals send out newsletters on a regular basis.
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4. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
pg. 148
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5. Design with Microsoft Publisher
Foundations
pg. 149
Key Terms
You Will Learn To
design process
client
Identify the steps of the design process
Apply the design process
Determine the client needs in relation to design
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6. Design with Microsoft Publisher
Foundations
The Design Process
pg. 149
design process
A procedure that takes a person through the steps and actions leading to the best possible design for a client or audience. (pg. 149)
client
The person or group of people for whom you are designing a publication. (pg. 149)
Why is the Design Process Like a Spiral?
Like a spiral, the design process sometimes brings one back to the same place.
How Do I Apply the Design Process?
Creating a plan, which is driven by a client, is the first step in the design process.
The second step is to develop the design plan.
The final step is printing or publishing the design.
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7. Design with Microsoft Publisher
Foundations
The Design Process
Why is the design process more of a spiral than a list?
The design process is more of a spiral than a list because it sometimes seems to bring one back to the same place.
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8. Design with Microsoft Publisher
The Design Process
Assessment
pg. 150
What is the last stage of the design process?
A. publish
B. plan
C. develop
D. research
Answer: A
Explanation: The last stage of the design process is publishing or printing the design.
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9. Design with Microsoft Publisher
Toolbox
pg. 151
Key Terms
You Will Learn To
proximity
white space
alignment
repetition
contrast
focal point
Identify PARC design principles
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10. PARC Design Principles
Toolbox
PARC Design Principles
pg. 151
proximity
The way elements are grouped together on a page. (pg. 151)
white space
The blank area on the page that is often used to separate groups. (pg. 151)
alignment
The horizontal or vertical placement of objects. (pg. 151)
What is Proximity?
Proximity is how elements are grouped together on a page.
White space is the blank area on the page that is often used to separate groups.
Why Is Alignment Important?
Alignment helps readers immediately see what information belongs together.
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11. PARC Design Principles
Toolbox
PARC Design Principles
pg. 152
repetition
The echoing of certain design elements throughout a document. (pg. 152)
contrast
The use of design elements that are different from surrounding features. (pg. 152)
focal point
An area to which the eye is drawn. (pg. 152)
How Is Repetition Used?
Repetition creates harmony within a design, though overuse can make a design boring.
For repetition to work, a central design element is needed.
How Do I Add Contrast?
Using contrast creates visual interest and specific focal points.
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12. PARC Design Principles
Toolbox
PARC Design Principles
What are the four PARC principles?
The four PARC principles are proximity, alignment, repetition, and contrast.
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13. PARC Design Principles
Assessment
pg. 150
Which design principle involves the way elements are grouped together on a page?
A. proximity
B. alignment
C. repetition
D. contrast
Answer: A
Explanation: Proximity involves the way design elements are grouped together on a page.
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14. Evaluate Design in a Flyer
4-1
Evaluate Design in a Flyer
pg. 154
Key Term
Spotlight on Skills
negative space
Create repetition
Adjust white space
Academic Focus
Social Studies
Identify international cuisines
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15. Evaluate Design in a Flyer
4-1
Evaluate Design in a Flyer
pg. 155
negative space
The white space in a document. (pg. 155)
Arrange White Space
Another term for white space is negative space.
White space should be active rather than passive.
Before You Begin Go to Chapter 4, and choose PowerPoint Presentations to preview the documents you will be creating. Also, use the individual project Rubrics to help create and evaluate your work.
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16. Evaluate Design in a Flyer
4-1
Evaluate Design in a Flyer
pg. 155
In this project, you will…
Begin to apply PARC design principles to revise the format in an International Food Fair flyer.
Microsoft Publisher
APPLICATIONS USED
Data File 4-1
DATA FILES USED
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17. Evaluate Design in a Flyer
4-1
Evaluate Design in a Flyer
pg. 157
Check your work Use Figure 4.4 as a guide, and check that your flyer follows the following design guidelines:
There is proximity. Text is grouped logically.
There is alignment. The flyer uses conservative center alignment.
There is repetition. Fonts come from related families.
There is contrast. WordArt provides a focal point.
White space flows so that it is easy to read the information.
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18. Add Contrast and Focal Points
4-2
Add Contrast and Focal Points
pg. 158
Key Term
Spotlight on Skills
spot color
Add a contrasting color
Insert an Attention Getter
Academic Focus
Social Studies
Identify international cuisines
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19. Add Contrast and Focal Points
4-2
Add Contrast and Focal Points
pg. 158
spot color
A specific color ink used by printers. (pg. 158)
Contrast
Using color to contrast with the black ink in a flyer helps to create a visually appealing document, as well as a focal point.
Printers can use spot color for the contrasting color in a document.
Attention Getter
The Attention Getter feature in Publisher helps to call out important information in a flyer.
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20. Add Contrast and Focal Points
4-2
Add Contrast and Focal Points
pg. 158
In this project, you will…
Continue revising the flyer that you started in Project 4-1, adding color and an attention getter.
Microsoft Publisher
APPLICATIONS USED
Data File 4-2
DATA FILES USED
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21. Add Contrast and Focal Points
4-2
Add Contrast and Focal Points
pg. 161
Check your work Use Figure 4.10 as a guide and check that:
The red spot color is the same throughout the document.
The clip art color has been changed to red and is behind the WordArt.
The text at the bottom of the page is centered, red, and italic.
The Attention Getter is sized and placed according to the figure, with red text and line.
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22. Design with Microsoft Publisher
4-3
Apply the Golden Ratio
pg. 162
Key Term
Spotlight on Skills
ratio
Add a contrasting color
Insert an Attention Getter
Academic Focus
Math
Evaluate ratios
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23. Design with Microsoft Publisher
4-3
Apply the Golden Ratio
pg. 162
Calculate the Golden Ratio
ratio
The relationship between objects based on size or quantity. (pg. 162)
The Golden Ratio
The ancient Greeks believed that designs based on the Golden Ratio were more pleasing than others.
The Golden Ratio has the value of 1.618, meaning that the size of the pattern always changes by that amount.
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24. Design with Microsoft Publisher
4-3
Apply the Golden Ratio
pg. 163
In this project, you will…
Create an advertisement that uses the Golden Ratio to break the space into attractive segments.
Microsoft Publisher
APPLICATIONS USED
Data File 4-3
DATA FILES USED
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25. Add Contrast and Focal Points
4-3
Add Contrast and Focal Points
pg. 166
Check your work Use Figure 4.16 as a guide and check that:
Information is grouped so that it is easy to find.
Contrast is used effectively to create focal points.
Objects in the white area are centered.
The bulleted list aligns properly in three columns.
The diamond attention getter is white with black text and a black border.
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26. Design with Microsoft Publisher
4-4
Apply Styles in a Flyer
pg. 167
Key Term
Spotlight on Skills
style sheet
Apply PARC to a list
Create new styles
Apply style sheets
Academic Focus
Math
Apply alignment concepts
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27. Design with Microsoft Publisher
4-4
Apply Styles in a Flyer
pg. 167
style sheet
A tool that allows a user to save the name of a style and its font typeface, size, color, alignment, tab stops, margins, and leading. (pg. 167)
Style Sheets
Style sheets are useful for applying repetition to a document.
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28. Design with Microsoft Publisher
4-4
Apply Styles in a Flyer
pg. 167
In this project, you will…
Use style sheets to make a business flyer more visually appealing.
Microsoft Publisher
APPLICATIONS USED
Data File 4-4a
Data File 4-4b
DATA FILES USED
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29. Design with Microsoft Publisher
4-4
Apply Styles in a Flyer
pg. 171
Check your work Use Figure 4.23 as a guide and check that:
Information is aligned in a consistent manner.
Contrast is used effectively to call out important information.
Font styles are applied consistently for effective repetition.
The photo is sized and cropped so that the design is not too crowded.
A scissors icon is placed on the coupon’s cutting line.
Hyphenation has been turned off, and no words are split between lines.
There are no spelling or grammar mistakes.
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30. Revise a Tri-fold Brochure
4-5
Revise a Tri-fold Brochure
pg. 172
Key Terms
Spotlight on Skills
export
import
Import a style sheet
Apply CMYK custom colors
Align objects
Academic Focus
Science
Evaluate computer hardware
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31. Revise a Tri-fold Brochure
4-5
Revise a Tri-fold Brochure
pg. 172
export
To send out a product or file to be used in another location. (pg. 172)
import
To bring in a file or product.
Import and Export
A user can import or export a style sheet between files.
Many companies use style sheets to create all official documents.
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32. Revise a Tri-fold Brochure
4-5
Revise a Tri-fold Brochure
pg. 173
In this project, you will…
Revise the exterior of a brochure.
Microsoft Publisher
APPLICATIONS USED
Data File 4-5a
Data File 4-4b
Data File 4-5c
DATA FILES USED
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33. Revise a Tri-fold Brochure
4-5
Revise a Tri-fold Brochure
pg. 176
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34. Apply PARC to the Brochure Interior
4-6
Apply PARC to the Brochure Interior
pg. 177
Key Terms
Spotlight on Skills
link
orphan
widow
Link text boxes
Re-align orphan text
Academic Focus
Science
Identify safe Internet usage
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35. Apply PARC to the Brochure Interior
4-6
Apply PARC to the Brochure Interior
pg. 177
link
To connect items or objects. (pg. 177)
orphan
A line from the beginning of a paragraph that is left at the bottom of a page or column. (pg. 177)
widow
A line from the end of a paragraph carried forward to the top of the next page or column. (pg. 177)
Text Guidelines
To make the brochure easier to read, link text boxes to flow new content across all three panels.
If necessary, resize text boxes to avoid orphans and widows.
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36. Apply PARC to the Brochure Interior
4-6
Apply PARC to the Brochure Interior
pg. 177
In this project, you will…
Revise the interior panels of the tri-fold brochure you began in Project 4-5.
Microsoft Publisher
APPLICATIONS USED
Data File 4-6
DATA FILES USED
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37. Apply PARC to the Brochure Interior
4-6
Apply PARC to the Brochure Interior
pg. 179
Check your work Use Figure 4.29 and 4.33 as guides and check that:
The exterior has the front panel on the right and the back panel on the left.
Alignment and font styles are consistent.
Contrast is used effectively to call out important information.
Text flows between text boxes in the brochure interior, with no widows or orphans.
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38. Design with Microsoft Publisher
4-7
Apply PARC to a Web Page
pg. 180
Key Term
Spotlight on Skills
dithering
Resize a Web page
Resize a Design Gallery object
Academic Focus
Language Arts
Create a Web site about Shakespeare
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39. Design with Microsoft Publisher
4-7
Apply PARC to a Web Page
pg. 180
Design for On-Screen Publication
dithering
The relationship between objects based on size or quantity. (pg. 162)
Computer Monitors Versus a Printed Page
Screen layout is different, and screen resolutions may vary.
Most computer monitors can only display 72 dots per inch.
Not all computers use the same fonts.
Web browsers share a common 216 colors. If a Web page uses other colors, the visiting computer will substitute the colors, called dithering.
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40. Design with Microsoft Publisher
4-7
Apply PARC to a Web Page
pg. 181
In this project, you will…
Redesign a Web site that discusses William Shakespeare, his life, and his works so that it effectively conveys the information included on the site.
Microsoft Publisher
APPLICATIONS USED
Data File 4-7a
Data File 4-7b
Data File 4-7c
DATA FILES USED
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41. Design with Microsoft Publisher
4-7
Apply PARC to a Web Page
pg. 184
Check your work Use Figure 4.38 as a guide and check that:
The Web page is the correct size for the monitor display.
Information is placed so that it is easy to find.
Objects are aligned ina consistent manner.
Contrast is used effectively to call out important information.
Font styles are readable and applied consistently for effective repetition.
The images are sized and positioned so white space can flow.
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42. Design for a Young Audience
4-8
Design for a Young Audience
pg. 186
Spotlight on Skills
Lay out a booklet
Position and resize graphics
Apply style sheets
Link text boxes
Academic Focus
Language Arts
Present children’s material visually
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43. Design for a Young Audience
4-8
Design for a Young Audience
pg. 186
Guidelines for Designing for Children
Use a very visual design.
Use large and simple fonts.
Create more white space by using shorter line lengths and larger leading.
Use a fun and friendly tone, with an appropriate reading level.
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44. Design for a Young Audience
4-8
Design for a Young Audience
pg. 186
In this project, you will…
Help your former fourth-grade teacher, Mrs. Arias, redesign the monthly newsletter she creates for her students.
Microsoft Publisher
APPLICATIONS USED
Data File 4-8a
Data File 4-8b
DATA FILES USED
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45. Design for a Young Audience
4-8
Design for a Young Audience
pg. 188
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46. Complete Your Newsletter
4-9
Complete Your Newsletter
pg. 189
Spotlight on Skills
Insert a calendar template
Academic Focus
Social Studies
Arrange events sequentially
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47. Complete Your Newsletter
4-9
Complete Your Newsletter
pg. 189
In this project, you will…
Continue the newsletter that you started to redesign in Project 4-8. You will use a template to create a calendar.
Microsoft Publisher
APPLICATIONS USED
Design with Microsoft Publisher

48. Complete Your Newsletter
4-9
Complete Your Newsletter
pg. 190
Check your work Use Figures 4.43 and 4.44 as guides and check that:
The newsletter is in booklet form, sized to be printed on an 8 ½ by 11 inch sheet of paper.
Text flows between the first and second page.
Images and text are effective for a young audience.
Content is grouped in a way that makes it easy to read information.
Alignment and contrast add visual interest, while displaying content clearly.
Font styles are applied consistently for effective repetition.
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49. Design with Microsoft Publisher
In the Workplace
Layout Artist
pg. 191
Skills and Talents
Layout artists need
to have:
Knowledge of various software programs
Good design skills and visual perception
Attention to details
Understanding of print and publishing operations
Problem-solving and communication skills
The ability to work independently to meet deadlines
On the Job
Layout artists make sure that text and images are placed accurately and clearly on a page.
Layout artists must know how to use professional layout software such as Adobe, InDesign, and QuarkXPress.
Future Outlook
There is strong demand for layout artists as more in-house jobs become available.
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50. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
Chapter Assessment
What are the four design principles known as PARC?
The four design principles known as PARC are Proximity, Repetition, Alignment, and Contrast.
What is the difference between an orphan and a widow in text layout?
An orphan is a line from the beginning of a paragraph that is left at the bottom of a page or column. A widow is a line from the end of a paragraph carried forward to the top of the next page or column.
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51. Focus on Design Makeovers4
Chapter
Focus on Design Makeovers
Chapter Assessment
What is the Golden Ratio?
The Golden Ratio is the design ratio observed by the ancient Greeks that has a value of 1.618
What is one way to create an entry point for a reader?
One way to create an entry point for a reader is through the use of contrast.
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52. Projects Across the Curriculum2
Unit
Unit Assessment
Projects Across the Curriculum
Project 1: Create a Flyer with Tear-offs
Science: Your science class is sponsoring a Night of the Stars event where you will set up telescopes to see astronomical sights. Create a flyer advertising the event.
Project 2: Create a Personal Budget Planner
Math: Use your newly acquired design skills to create a budget planner.
Unit: Projects Go to Unit 2, and choose Rubrics. Use the projects to help create and evaluate your work.
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53. Projects Across the Curriculum2
Unit
Unit Assessment
Projects Across the Curriculum
Project 3: Create a Brochure with a Coupon
Social Studies: Create a tri-fold brochure for a travel agency that specializes in time-travel tours. They want top include a coupon for booking a trip with them.
Project 4: Add Hyperlinks to a Web Site
Language Arts: Complete the Shakespeare Web site you started in Project 4-7. Add a page and hyperlinks for each button on the home page.
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54. Design with Microsoft Publisher2
Design with Microsoft Publisher
Unit
Online Learning Center
Go to
Unit Activities
PowerPoint Presentations
Student Data Files
Key Term Flashcards
Reading Checks and Critical Thinking Activities
e-Review Self Checks
Worksheets
Enrichment Activities
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