1. at Oklahoma State University
The Undergraduate Program
in Entrepreneurship
at Oklahoma State University
2012 USASBE National Model
Program Nominee
IMAGINE > BELIEVE > CREATE

2. Agenda Program Model and Philosophy Overall Structure
Our Competency-based Approach
Academic Programs and Core Curriculum
University-wide Curriculum
Experiential Learning Portfolio
Student Support Programs
Community Engagement that Matters
Outreach to the Discipline
Research with Impact
Measuring Results
Innovation Summary
Sustainability
Transferability
The Team
Oklahoma State University Imagine > Believe > Create

3. PROGRAM MODEL An Empowering Entrepreneurial Environment
Dynamic Curriculum that Reaches Across Campus
Innovation in Experiential Learning
An Empowering Entrepreneurial Environment
Outreach that Engages the Community
National Leadership & a Philosophy of Sharing
Research that Matters
Sustainable Infrastructure
Oklahoma State University Imagine > Believe > Create

4. External Advisory Board.
School of
Entrepreneurship
Advisory
Board of Deans
External Advisory Board
Creativity
Institute
Core
Entrepreneurship
Faculty
Interdisciplinary
Entrepreneurship
Academy
Technology
Entrepreneurship
Initiative
Riata
Entrepreneurship
Center
-Creative campus
forums
Imagination
central/portal
-Creativity
curriculum
certificate
-Creativity festival
-Campus speaker
series
-CIE learning
community
-Tenure track faculty
-Clinical faculty
-Core curriculum
-Major, minor,
master’s & Ph.D.
programs in
entrepreneurship
-Core research streams
-MSE Incubator
-Faculty Fellows
-CIE Scholars
-Arts initiative
-Geology initiative
-Vet. medicine initiative
-Health sciences initiative
-Entrepreneurship
within Education
-Entrepreneurship for psychologists
-Military science and entrepreneurship
-Green entrepreneurship
-Entrepreneurship in engineering
-Research grants
-Faculty resource center
-Technology
commercialization
intervention model
-Faculty bootcamp
-Campus incubator
-Technology & entrepreneurship
coursework
-Cowboy Entrepreneurs
Network
-Riata interns
-Business plan competition
-Cowboy bootcamps
-Women INSPIRE program
-Disabled veterans program
-Native American academy
-Experiential classroom
-Student incubator
…and other outreach programs

5. Entrepreneurship: a Life Philosophy
Attitude
You can affect change
There is a better way
Opportunities are
everywhere
Embrace innovation,
change & growth
Failure is learning
In One’s Life
the family
church activities
community
Involvement
personal relationships
personal finances
dealing with personal change
Professionally
-Entrepreneuring in different ways over one’s career life cycle
Behavior
Pursue opportunity
Innovate
Bootstrap
Persevere
Act as a guerrilla
Manage & mitigate
risks
Oklahoma State University Imagine > Believe > Create

6. A CompetencY-BASED Approach
Recognizing Opportunity
Assessing Opportunity
Mastering Your Creativity
Leveraging Resources
Guerrilla Skills
Mitigating and Managing Risk
Planning When Nothing Exists
Innovation---Developing Ideas that Work
Building and Managing Social Networks
The Ability to Maintain Focus Yet Adapt
Implementation of Something Novel or New
Oklahoma State University Imagine > Believe > Create

7. Three Way Connections
core content is delivered through a curriculum viewed as a moving target --- and includes both core curriculum and emerging cross-campus curriculum.
content is reinforced and applied through aggressive emphasis on novel experiential learning approaches.
both the curriculum and experiential learning are complemented by a portfolio of high impact community engagement initiatives. Many of the outreach efforts produce experiential learning opportunities that are tied back to the curriculum.
this three-way set of connections between curriculum, outreach and experiential learning lies at the heart of our approach.
Oklahoma State University Imagine > Believe > Create

8. Student Experience : The Total Immersion Principle1.
Prospective student
contact about entrepreneurship program; 2.
All incoming freshmen receive presentation on E-Program and can enroll in ‘’The Creative You’ 3.
Freshmen can live in the Creativity, Innovation and Entrepreneurship Dormitory 4.
Exposure to variety of on-campus E-programs as a Freshman including our two campus-wide speaker series 5.
Recruitment into E-Club and participation in Dilemmas and Debates as a freshman or sophomore 6.
Sophomores can enroll in ‘Intro to Entrepreneurship’; Eligible to work on E outreach programs 7.
Application to EEE Major or Minor (completion of personal inventory) as a sophomore or thereafter 8.
Exposure to variety of on-campus & off-campus E-programs as sophomore; Serve as host for visiting entrepreneurs 9.
Students can enter the Riata Business Plan Competition, Elevator Pitch or Student Entrep. of Year in any year
10.
Sophomores can be assigned an entrepreneurial mentor and are eligible for officer position in E-Club
11.
As junior, student can become non-residential member of CIE Learning Community;
12.
Students can enter the Cowboy Hatchery as juniors; they are eligible for wide range of EEE electives
13.
Exposure to variety of on-campus and off-campus EEE programs as a junior; eligibility for national bus. plan competition
14.
Apply for Riata Entrepreneurial Internship as a junior or senior; serve of Student Advisory Board
15.
Reassignment to existing or to new mentor as a senior; Eligible to be E program project manager
16.
Student can join Tech. Commercialization Team as senior; they can select from wide range of EEE electives
17.
Seniors enroll in required EEE capstone course and participate in Capstone Elevator Pitch; serve as mentors to high school students
18.
Exposure to variety of on-campus and off-campus EEE programs as a Senior; eligibility for national business plan competition
19.
Rising seniors and seniors are eligible for the Entrepreneurship Empowerment in South Africa
20.
Seniors participate in the CIE Learning Community as residential or non-residential member
21.
Seniors can participate in consulting to entrepreneurs as part of Cowboy Bootcamps
22.
Seniors Help Organize the Annual EEE Awards Banquet
23.
Review of student’s Entrepreneurial Profile
24.
Tracking and follow-up after graduation
25.
Return to campus to be involved in E Program as Alumnus

9. UNDERGRADUATE Academic Programs
Entrepreneurship Major - follows a logical curriculum structure in entrepreneurship that includes a number of innovative courses
Entrepreneurship Minor for Business Majors – fifteen hour entrepreneurship minor that complements any of the functional area majors
Entrepreneurship Minor for non-Business Majors – eighteen hour program that flexibly addresses the needs of students majoring in the arts and sciences, architecture, engineering, education, health professions, agriculture, communications, veterinary medicine and the performing arts
Individual Courses – ability for students from across the campus to take one or more of our 23 entrepreneurship courses
Oklahoma State University Imagine > Believe > Create

10. THE Curriculum Model
Pedagogical Elements Supporting the Entrepreneurial Process
Contexts for Entrepreneurship
Facilitators
-Start-up Ventures
-Early Growth Firms
-Family Businesses
-High Growth Ventures
-Corporate
Entrepreneurship
-Non-Profit & Social
-Entrepreneurship within
Professions & Disciplines
-Public Sector Entrepreneurship
-Cultural Entrepreneurship
-Academic Entrepreneurship
-Opportunity Identification
-Planning & Analysis
-Risk Management
-Guerrilla Skills
-People Management and
Development
-Innovation: Products/
Services/Processes/
Business Models
-Creativity/Ideation
-Resource Leveraging
-Networking
-Legal & Ethical Insights
-Information Technology
-Venture Financing
-Outcomes Assessment
Oklahoma State University Imagine > Believe > Create

11. Undergrad Courses: Serving a Campus:
EEE 1010/1020: The Creative You (2 sections per year)
EEE 3020: Business Plan Laboratory (2 sections per year)
EEE 3023: Introduction to Entrepreneurship (cornerstone) (14 sections per year)
EEE 3033: Women and Minority Entrepreneurship (1section per year)
EEE 3263: Entrepreneurial Marketing (2 sections per year)
EEE 3403: Social Entrepreneurship (2 sections per year)
EEE 3513: Growing Small and Family Ventures (2 sections per year)
EEE 3663: Imagination (5 sections per year)
EEE 4043: Entrepreneurship and the Arts (1 section per year)
EEE 4010: Special Topics in Entrepreneurship (4 sections per year)
EEE 4113: Dilemmas and Debates in Entrepreneurship (2 sections per year)
EEE 4263: Corporate Entrepreneurship (1 section per year)
EEE 4313: Emerging Enterprise Consulting (2sections per year)
EEE 4483: Entrepreneurship and New Technologies (1 section per year)
EEE 4603: Entrepreneurship Empowerment in South Africa (1 section per year)
EEE 4610: Entrepreneurship Practicum (4 sections per year)
EEE 4513: Strategic Entrepreneurial Management (capstone) (5 sections per year)
EEE 4653: Venture Capital (2 sections per year)
EEE 4823: Green Entrepreneurship (1 section per year)
ECON 3010: Economics of Entrepreneurship and Innovation (1 section per year)
LSB 3010: Business Law and Entrepreneurship (1 section per year)
DHM 4453: Entrep. & Product Development for Apparel & Interiors (1 section per year)
MKT 4873: New Product Development (2 sections per year)
MKT 4500: Creative Marketing for Small Firms (1 section per year)
Oklahoma State University Imagine > Believe > Create

12. FLOW of the Degree program
Core Required Courses:
Introduction to Entrepreneurship  (Cornerstone), Imagination, Entrepreneurial Marketing , Entrepreneurial Finance
Elective Courses:
Entrepreneurship and the Arts, Business Law and Entrepreneurship, Creative Processes & Problems, Emerging Enterprise Consulting, Economics of Entrepreneurship and Innovation, Green Entrepreneurship, Social Entrepreneurship, Women and Minority Entrepreneurship, Dilemmas and Debates in Entrepreneurship , Growing Small and Family Ventures , Corporate Entrepreneurship, New Product Development, Creative Marketing Strategies for Small Business, Entrepreneurship Practicum (1-6 credit hours), Entrepreneurship and New Technologies , Special Topics in Entrepreneurship, Entrepreneurship Empowerment in South Africa
The Capstone:
 Strategic & Entrepreneurial Management
Oklahoma State University Imagine > Believe > Create

13. University-Wide Curriculum
Entrepreneurship & the Arts
Green Entrepreneurship
Agricultural Sciences and Entrepreneurship
The Entrepreneurial Architect
Entrepreneurship in Engineering
Entrepreneurship in Health Sciences
Entrepreneurship & Psychology
Entrepreneurship within Education
Entrepreneurship & Geology
Entrepreneurship & Veterinary Medicine Joint Degree
Auditing & Entrepreneurship Specialization
Entrepreneurship and Military Science
Entrepreneurship within Media & Strategic Communications
Entrepreneurship, Horticulture & Landscape Architecture
Sports Entrepreneurship
Entrepreneurship in the School of Applied Health & Counseling Psychology
Entrepreneurial Opportunity in Design, Housing and Merchandising
Oklahoma State University Imagine > Believe > Create

14. Deep Commitment to Experiential Learning
An experiential component in every course
The Portfolio Approach
Idea diaries
Cowboy Hatchery
Simulations
Entrepreneurial audits
Business models
Business plans
Tech commercialization teams
Mini-cases and full cases
Role plays (VC’s, family firms, etc.)
Consulting projects
Marketing inventions
Creativity field experiences (e.g., the Lowe’s experience)
Entrepreneurs in the classroom
Interviews of E’s
Internships
Mentorships and job shadowing
Social entrepreneurship projects in the community
Oklahoma State University Imagine > Believe > Create

15. Student Support Programs
Cowboy Idea Hatchery
Creativity, Innovation and Entrepreneurship Scholars Program
Entrepreneur-in-Residence
Business Plan Laboratory
Cowboy Entrepreneurial Mentors
The ‘E’ Club
Riata Entrepreneurial Internship Program
National Competitions
Oklahoma State University Imagine > Believe > Create

16. Creativity, Innovation & Entrepreneurship dormitory
Retrofit of Booker Residence Hall
3 credit course in dorm (“The Creative You”)
Dedication of at least 10 hours per week to CIE activities
Mentoring Sessions, Jam Sessions, Ideation Programs
The “Provocateur Series” - regularly scheduled discussions of innovation and entrepreneurship with faculty representing different disciplines on campus
Social Entrepreneurship Project – Working with an inner city high school
E Movie Nights, Outings & Social Events
Web-based learning Experiences through ongoing Blackboard (D2L) discussion groups
Oklahoma State University Imagine > Believe > Create

17. OTHER University – Wide Outreach
Riata Faculty Fellows
Technology Entrepreneurship Initiative
Riata Business Plan Competition ($40,000)
Elevator Pitch Competition
Institute for Creativity and Innovation
Creativity Festival
Distinguished Lecture Series
Student Entrepreneur of the Year
Oklahoma State University Imagine > Believe > Create

18. Community Engagement with Impact
Cowboy Entrepreneurs Network
Over 2500 entrepreneurs connected to the OSU Entrepreneurship Program
Cowboy Entrepreneur's Bootcamps
A series of modules tailored to assist both entrepreneurs and aspiring entrepreneurs from
Oklahoma; We hold one urban and one rural bootcamp each year
Professional Development Seminars and Public Talks
Sample programs include Rethinking Marketing: An Entrepreneurial Perspective and Entrepreneurship in Established Firms: The Organizational Revolution; Over twenty talks across Oklahoma each year
Oklahoma State University Imagine > Believe > Create

19. Community Engagement: A FOCUS on Women And Minorities
Disabled Veterans Entrepreneurship Program
Forty-five disabled vets from across the nation attend three stage program at no cost
East Central High School Partnership
Comprehensive program to help challenged inner city school in Tulsa
become an entrepreneurship magnet school
Women Entrepreneurs Inspire Symposiuim
Program developed to foster the pursuit of entrepreneurial opportunities by women from all walks of life
Native American Entrepreneurship Academy
A portfolio of programs to serve Oklahoma’s 50+ tribal nations
Oklahoma State University Imagine > Believe > Create

20. Outreach to the Discipline
The Experiential Classroom
Highly successful faculty development initiative that attracts 75 faculty delegates from around the country each Fall
Program Development Assistance
Worked with San Diego State, Iowa State, Miami U., Ohio Northern U. Drake U., Davenport U., Millersville U., St. Petersburg University (Russia), the coordinating group for the HBCU’s, among others in past year
USASBE ‘Program Assessment’ site
NCIIA Collaboration to help engineering schools
Officer and board positions, committees, review boards, editorships
Invited research presentations at universities
Oklahoma State University Imagine > Believe > Create

21. International Outreach
EESA
Twenty-five students and three faculty work for 6 weeks with
historically disadvantaged entrepreneurs in the townships
Dynamic Classroom Russia
A version of our highly successful Experiential Classroom taught in Russia
International Health Entrepreneurship Conference
Pioneering in this critical emerging field; partnering with USASBE
Accel REE Latin America
Support for Peru offering of Roundtable for Entrepreneurship Educators
Faculty mentoring and assistance
helping programs in a number of countries (South Africa, Kenya, Russia, Pakistan)
Oklahoma State University Imagine > Believe > Create

22. Thought Leadership… Research with Impact
Active faculty research agenda
-39 peer-reviewed journal articles and 7 books over the past three years; in addition our clinical faculty have written four case studies and managerial pieces
Riata Distinguished Scholar Award
Summer research grants for faculty ($15,000)
Co-edit the Prentice-Hall Series on Entrepreneurship
Oklahoma State University Imagine > Believe > Create

23. Measuring Results: Key Metrics
# of majors (85), minors (65), students in courses (1,320)
Entrepreneurs involved with program (200+ per year)
Progress in developing the twelve competencies
Students reached by our programs and courses (2,200/year)
Student evaluations: top ratings among depts. in Spears School
National business plan entries and team performance (4/year)
SBI consulting case competition placements (2)
Student ventures while in school & at graduation (35 this year)
Entrepreneurial firms/start-ups served by consulting teams or interns (> 40 per year)
Faculty publications (> 17 per year)
Attendance at and financial performance of outreach programs (1495 attendance, all programs except VEP profitable)
Oklahoma State University Imagine > Believe > Create

24. RESULTS: Serving Our Stakeholders
Students. We are currently reaching over 2,200 students in every college on the OSU campus with a comprehensive mix of courses, degree programs, experiential learning and outreach projects;
Faculty. A community of faculty members are involved in the program, including 11 full-time faculty in the School of Entrepreneurship, 6 adjuncts, and involvement of 16 faculty members from across the campus;
Alumni and Other Members of the Entrepreneurial Community. We have launched the Cowboy Entrepreneurs Network with over 2,500 members. Annually, we meaningfully involve 200 entrepreneurs in the Entrepreneurship Program and serve many more. This produces a bullpen of entrepreneurs who serve as mentors entrepreneurs-in-residence, business plan and elevator pitch judges, guest lecturers, adjuncts faculty, intern hosts, consulting clients, and case studies;
Employers. Oklahoma firms support 20 interns and 18 consulting projects per year and hire our graduates;
External Community. We are meaningfully engaged in our community through the Cowboy Entrepreneurs Bootcamps, Women Entrepreneurs Inspire Conference, Disabled Veterans Prorgram, Experiential Classroom, and more.
Oklahoma State University Imagine > Believe > Create

25. SUSTAINABILITY: Infrastructure
Riata Center for
Entrepreneurship
School of
Entrepreneurship
Campus
Outreach
Community
Outreach
National
Outreach
International
Outreach
Core & Cross-
Campus
Curriculum
Research
Experiential
Learning
Student
Advising
Service to
School &
Discipline
Impact on catalog: undergraduate major and minor, 23 undergrad courses in catalog
Physical space for school, center, dorm and two incubators
18 CIE Scholars
Full-time administrative coordinator for School of Entrepreneurship
Full-time administrative coordinator for Riata Entrepreneurship Center
Executive director and assistant director for Riata Entrepreneurship Center
Ph.D. program supports eight doctoral students
10 graduate assistants, 4 undergraduate student workers
Oklahoma State University Imagine > Believe > Create

26. SUSTAINABILITY: The ‘E’ Team
Core Faculty:
Dr. Michael H. Morris, N. Malone Mitchell Jr. Chair, Head of School
Nola Miyasaki, Norman C. Stevenson Chair, Director of the Riata Center
Dr. Robert Baron, William S. Spears Chair
Dr. Bruce Barringer, Johnny D. Pope Chair
Dr. Vance Fried, Riata Professor of Entrepreneurship
Dr. Craig Watters, Thoma Distinguished Clinical Professor
Dr. Rubin Pillay, Daniel White Jordan Clinical Professor
Dr. Justin Webb, Assistant Professor
Dr. Thomas Westbrook, Clinical Professor of Creativity
Mr. Jon Wiese, Riata Distinguished Professor of Entrepreneurial Practice
Col. Kevin Kriner, Clinical Faculty in Technology Entrepreneurship
Dr. Brandon Mueller, Assistant Professor (Fall 2011)
Ms. Patricia Henriques , Thoma Family Distinguished Clinical Professor
Dr. Melanie Page, Director Institute of Creativity and Innovation, Faculty Fellow
Faculty Fellows: Sixteen faculty from across the campus
Adjunct Faculty: James George, Dr. Steven Griggs, William Paiva, Liz Payne, Derrick Wallace
Teaching Doctoral Students : Chris Pryor, Rebecca Franklin, Blakely Davis, Eric Arsenau
Oklahoma State University Imagine > Believe > Create

27. SUSTAINABILITY: Financial MODEL
Nine endowed chairs and professorships (Spears & Riata)
Three Riata professors of entrepreneurial practice
OSU pays for three faculty lines in EEE, faculty in other depts., adjuncts, and secretary
$28.2 million endowment
Approx. $250,000 in alumni gifts to EEE annually
Creativity, Innovation and Entrepreneurship Scholarships
Active grants from Foundation for Enterprise Development, NCIIA, OCAST, Koch Foundation
Profitable programs (Women Entrepreneurs Inspire, Cowboy Bootcamps)
Oklahoma State University Imagine > Believe > Create

28. Summary of Our Innovations
A competency-based approach;
High impact structure : a) School of Entrepreneurship manages curriculum, research and academic matters; b) Riata Center for Entrepreneurship manages all outreach programs;
A major and two minors in entrepreneurship supported by an innovative, comprehensive 23-course undergraduate curriculum;
A leading edge approach to cross-campus entrepreneurship built around ten initiatives and three different course delivery mechanisms;
An experiential learning ‘portfolio approach’;
‘Total immersion concept’ manifested through Cowboy Idea Hatchery, E Club, Mentoring Program, CIE Learning Community, Riata Business Plan Competition, Riata Internships;
Riata Faculty Fellows Program, the CIE Scholars, and Cowboy Entrepreneurs Network;
Creativity, Innovation and Entrepreneurship Dormitory;
Entrepreneurship Empowerment in South Africa and the Experiential Classroom;
High impact outreach programs that engage students and make a difference on campus and in the community (e.g., Disabled Veterans, High School Magnet Program Women Entrepreneurs Inspire, Cowboy Bootcamps);
Oklahoma State University Imagine > Believe > Create

29. Transferability
Program Component More Difficult to Transfer Readily Transferrable Has Been Transferred
1. Overall Program Model XX
2. Creating a School/Dept XX
3. Curriculum Model XX
4. Design of Major and Minors XX
5. Design of Courses XX
6. Experience Portfolio Concept XX
7. E. Dormitory XX
8. Experiential Classroom XX
9. E. Faculty Fellows XX
10. Women Entrepreneurs INSPIRE XX
11. Disabled Vets Program XX
12. Cowboy Hatchery (incubator) XX
13. Riata Business Plan Competition XX
14. Cowboy Entrepreneurs Network XX
15. University-wide Approach XX
16. Recognition of Top Scholars in Discipline
17. CIE Scholars Program XX
18. Riata Internship Program XX
19. Creativity Institute XX
20. Cowboy Bootcamps XX
21. East Central High School Magnet XX
22. South Africa Program XX
23. Entrepreneur-in-Residence
24. Technology Entrep. Initiative XX
25. Cowboy E. Mentors Program XX
Oklahoma State University Imagine > Believe > Create

30. “Be the change you wish to see in the world.”
-M. Gandhi
entrepreneurship.okstate.edu