1. The Art of Persuasion How Convincing are You?

2. Persuasion Persuasion is the act of convincing others by giving reasons that make sense.

3. Persuasion comes in many forms. A Spoken Request – usually casual and unplanned. A Letter An Advertisement

4. Fact & Opinion Facts –Statements that can be proved true –These may include numbers, dates, or measurements. Opinion –A person’s judgment. –Cannot be proved; feelings; beliefs. To be effective, Opinions must be supported with Facts.

5. Reasons, Evidence, & Examples Reasons –Why the writer holds a particular opinion –Why you think as you do Evidence –Facts that “back up” or support your reasons Example –An event or illustration that shows one specific reason

6. Where’s the Appeal Logical Appeal –Persuades because it makes sense (head, intellect). Emotional Appeal –Tries to persuade your heart (feelings). Ethical Appeal –Tries to persuade the reader by making the presenter seem trustworthy.

7. I OBJECT… Counter Argument –A reader’s objection –Still supported by reasons, evidence, and examples

8. Building a Case Writer’s Opinion Reason #1Reason #2Reason #3 Evidence What does this shape remind you of?