1. © VGROUP CASE STUDY — SP Sourcing Global Ethical Sourcing A brand to build sustainable value

2. _ © VGROUP CASE STUDY SP Sourcing Global Ethical Sourcing SP Sourcing combines proven sourcing expertise and ethical leadership to build sustainable value at every stage of the supply chain. Having redefined its strategic focus, the company came to us for a brand positioning and identity to match. We captured the global, sustainable, visionary nature of the business in a conceptual logo marque, colour palette and message platform that gives real standout in the market. With a strong identity and compelling new suite of marketing communications, SP Sourcing now has the brand tools to fulfil its growth ambitions. 2 STRATEGIC BRAND EVALUATION STRAPLINE COPYWRITING LOGO & VISUAL IDENTITY WEBSITE DESIGN AND DEVELOPMENT SEO MARKETING STATIONERY DESIGN CORPORATE BROCHURE PRINT MANAGEMENT

3. _ © VGROUP CASE STUDY SP Sourcing Previous logo Before 3

4. _ © VGROUP CASE STUDY SP Sourcing New logotype system After 4

5. _ © VGROUP CASE STUDY SP Sourcing Logo construction 5

6. _ © VGROUP CASE STUDY SP Sourcing Colour palette 6  Professional  Confident  Passionate  Ethical Primary colour palette Secondary colour palette  Professional  Confident  Passionate  Ethical  Assertive  Visionary  Innovative  Smart

7. _ © VGROUP CASE STUDY SP Sourcing Stationery 7

8. _ © VGROUP CASE STUDY SP Sourcing Brochure 8

9. _ © VGROUP CASE STUDY SP Sourcing Website design and development 9 Visit website > © VGROUP CASE STUDY _

10. _ SP Sourcing Responsive platforms 10

11. _ © VGROUP CASE STUDY SP Sourcing Responsive platforms 11

12. _ © VGROUP CASE STUDY 12 SP Sourcing Client testimonial We are delighted with the outcome and experience of working with VGROUP. The process they guided us through delivered a new brand identity that is a true reflection of the ethos of SP Sourcing; it was beyond our expectations. Thank you to all at VGROUP for your hard work and creativity as we look forward to an exciting new chapter for our business. Andy O’Hare Managing Partner SP Sourcing

13. 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0)1273 573700 brighton@vgroup.com also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0)20 7734 8855 london@vgroup.com VGROUP.COM Please use your keyboard or the arrows below to progress