1. COMMUNICATING WITH YOUR MEMBERS Tools and Strategies  Mark Huelskamp  ASSE Web Developer / Designer  Brianna Breshears  ASSE Social Media Specialist  Steve Hansen  ASSE Manager, Chapter Services

2. OBJECTIVES 1. Understand the Scope of Communications 2. Know the Tools You Can Use & Who Can Help 3. Understand Best Practices

3. WHY COMMUNICATIONS IS IMPORTANT -It is fundamentally tied to your success “The way we communicate with others and with ourselves ultimately determines the quality of our lives.” - Anthony Robbins “Of all of our inventions for mass communication, pictures still speak the most universally understood language.” - Walt Disney “Creating channels between people who want to work together toward change has always been one of the ways that social movements push the world forward and make it better.” - Mark Zuckerberg

4. 1.Chapter News 2.Society News 3.Specific News Important to Your Members WHAT SHOULD YOU COMMUNICATE? 4.Member News HINT: Set up a filing system to collect news for sharing!

5. 1.By email or snail mail Efficient – Not always read 2.Through your Chapter website It is Public – Needs to be updated regularly 3.By using Social Media Is pushed out – Needs constant content MAIN WAYS CHAPTERS CAN COMMUNICATE 4.By phone or virtually Has great impact – Time consuming 5. In person Has greatest impact – Requires a big investment

6. 1.FREE for Chapters Toll Free Number is 8 cents per minute per user 2.We’ll train and assist you on the first meeting 3.Can record meetings for later playback FUZE MEETINGS 4.Use for Executive Committee or Chapter Meetings 5. Check Out the Fuze Resources online Website, Vimeo

7. FUZE MEETINGS

8. 1.Mail Chimp Part of the overall package 2.Database is updated daily 3.Provides Statistics COMMUNICATION THROUGH EMAIL

9. 1.Consistency is Key Frequency - Layout 2.Short & Clean Easy to read in 30 seconds 3.Entices to Your Web Site Measure results 4. Gets Results Will be read & low opt-out rates

11. Web Developer/Designer Mark Huelskamp ASSE Provides Web Hosting/Maintenance (ONLY $25/Month) - Chapter.asse.org Subdomain - WordPress Templates and Content Management System - 10 ASSE Email Addresses - Free Mail Chimp Account (2 custom templates) - Free PollDaddy Account - Free Personalized Training CHAPTER WEBSITES

12. WordPress Template & Content Management System include - Personalized Training - Ability to update your site 24/7 - Accept online reservations and payments - Real time content updates - Guaranteed 5 day turnaround (usually within 24 hours) Web Developer/Designer Mark Huelskamp CHAPTER WEBSITES

13. Standard Pages included with the template - About - News - Events - Files - Jobs - Links CHAPTER WEBSITES Web Developer/Designer Mark Huelskamp

14. CHAPTER WEBSITES Choose any of these optional functions - Section Page - PDC Schedule Page - Knowledge Page - Photo Gallery - Photo Gallery Archive - RSS Feeds - Social Media like Twitter, Facebook, LinkedIn, Vimeo - Newsletter Registration - Sponsorship Section Web Developer/Designer Mark Huelskamp

15. CHAPTER WEBSITES

21. SOCIAL MEDIA Brianna Breshears Social Media Specialist “The power of social media is that it forces necessary change.” – Erik Qualman

22. - Why Social Media is Important? - Everyone uses it - It connects the world - Networking - Powerful tool SOCIAL MEDIA

23. - Social Media Platforms NetworkingPresenceNews

24. - Best Practices - When and what to post SOCIAL MEDIA DO post frequently DO post images DO post up-to-date news articles DO make it personal

25. Examples of popular posts SOCIAL MEDIA

26. Questions? Contact me at bbreshears@asse.org Remember: Content & Frequency

27. Questions?