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Published byJennifer Hodge Modified over 9 years ago
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social media and seo: the role of data Thomas Prince
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researchanalyticsstrategy search engine marketing social media training and conferences online recruitment
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data.
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why applied data? 51% employers not effectively measuring recruitment activity Enhance Media / The FIRM, 2011
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why applied data? am I getting the best candidates? which channels are working? how can I save money? why are competitors outperforming us? why are candidates rejecting us?
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three key types of data candidat e data market data activity data
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two examples search engines social media search engines
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Twitter #which_hash_tag? #dmsfgds #khkjh’#mghkjdfhds click here please sirte #Hashtaguse per hour #financialplanning5 #IFA2.3 #accountancy1.3 #cima0.5 #Hashtaguse per hour #financejobs0.75 #financejob0.08 #accountantjobs0.04 #accountancyjobs0.02
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Twitter call to action call to actionapplications “Apply Now” 15 “To Apply…” 9 “Join Us” 6 “Learn More” 1 goo.gl/4FuDD
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Goo.gl free social media metrics → goo.gl/4uDD yoursite.com/accountant-jobs/ref12345
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two examples search engines social media
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seo which keyword? “media jobs”“media careers” “media career opportunities” searcheshighmediumlow experienceall above average high
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seo which keyword? “ media job ” or “ media jobs ” “ media jobs ” or “ media jobs bristol ”
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seo compelling messages
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understand your data… 1. server logs - 21,079 2. cookies - 17,403 3. IP tracking - 8,229 unique user number ?
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data + insight = value
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our challenges in 2012 am I getting the best candidates? which channels are working? how can I save money? why are competitors outperforming us? why are candidates rejecting us?
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