1. Where To Sell Online Social Media Product Descriptions Handcrafters Business Club

2. Where To Sell Online Your Own Website Third Party Websites Marketplace Websites Your Own Website Third Party Websites Marketplace Websites

3. Where To Sell Online Pros and Cons

4. Your reputation IS AT RISK – potentially! NO control! Limited ability to collect prospective customer information/sign ups Moving goal posts Third party/Market Place Websites CONS Let’s get the bad bits out of the way! Let’s get the bad bits out of the way!

5. Your reputation IS AT RISK – potentially!

6. No control! Potentially limited what you can sell – especially bespoke No say about competitors – quality/pricing Limited control over SEO/promotion Guidelines/T&Cs – strict are restricting but slack leads to free for all Delayed payment from third party websites You can be closed down at anytime!

7. Limited ability to collect prospective customer information/sign ups ! Sales Funnel Sign Up For Your Email marketing When you drive traffic to marketplace or third party site you cannot collect leads, additionally you are feeding potential customers to a site they can browse. When you drive traffic to marketplace or third party site you cannot collect leads, additionally you are feeding potential customers to a site they can browse. You need to drive traffic where ever you sell, you cannot rely on ‘footfall’. You need to drive traffic where ever you sell, you cannot rely on ‘footfall’.

8. Where To Sell Online Moving goal posts Rules change Costs change you can be closed down If you haven’t been able to collect customers/leads details you are up the creek without a paddle!

9. Trusted Outlet! Additional marketing and Promotion Guidelines and regulations Existing traffic Strength in numbers Third party/Market Place Websites PROS Now for the good bits!

10. Your OWN Website PROS No limitations In Control Marketing/Branding Reputation CONS Autonomous (no restrictions) Perceived cost Technology Trust CONS Autonomous (no restrictions) Perceived cost Technology Trust

11. MOST IMPORTANT! Where does your customer shop? Which one does your customer trust? MOST IMPORTANT! Where does your customer shop? Which one does your customer trust? Where To Sell Online The best place to sell online is the place where your customers already hangout!

12. Questions!! Re: selling online! Where To Sell Online

13. Social media Which social media does your customer use? Drive Traffic Build Relationships Build Trust Drive Traffic Build Relationships Build Trust

14. Questions!! Re: social media! Where To Sell Online

15. PRODUCT DESCRIPTIONS Zig Ziglar said, “People don’t buy for logical reasons, they buy for emotional reasons.” In order to buy your customer NEEDS what you are selling. They are looking to buy a solution. They need an emotional response to buy. The need can be simply to feel good, or buy a great gift or to have something no-one else has!

16. PRODUCT DESCRIPTIONS F.A.B Products Features Advantages Benefits Features Advantages Benefits Example: Airbag: Feature: This airbag is made of canvas Advantage: This airbag will inflate in an accident Benefit: This airbag will save your life in event of an accident WOW factor!

17. PRODUCT DESCRIPTIONS F.A.B Products Features Advantages Benefits Features Advantages Benefits WOW factor! When you are writing your product descriptions you need to present the benefits. Yes you will need to include the features, sometimes for legal reasons but those details never go at the start. You want to draw you customers in with a ‘That’s me’ or ‘OMG’ response.

18. PRODUCT DESCRIPTIONS TIPS: Use adjectives which appeal to your customer. Use the knowledge of your ideal customer and the niche you fit in to help you. Make sure you talk directly to your customer to. “YOU will feel, Wearing this will make YOU” Imagine you are talking to one ideal customer! You need to overcome the lack of touch by appealing to emotions and solving problems. TIPS: Use adjectives which appeal to your customer. Use the knowledge of your ideal customer and the niche you fit in to help you. Make sure you talk directly to your customer to. “YOU will feel, Wearing this will make YOU” Imagine you are talking to one ideal customer! You need to overcome the lack of touch by appealing to emotions and solving problems.

19. PRODUCT DESCRIPTIONS Slip into this gorgeous floral print mini to really feel the power of the flower this season. Wearing this sexy off-shoulder design with colours that just shout ‘Summer!’ you’ll make a splash wherever you go, while a tie waist transforms your silhouette for effortless elegance. So for all those long, sultry days in the sun, strap on a pair of gladiator sandals and prepare to shine. Features:Benefits: Floral print floral print is perfect for summer and those days outdoors One-shoulder strap design off-shoulder design is sexy and youthful Tie waist tie waist gives you a beautiful silhouette and accentuates your gorgeous figure. Example Use words to describe how your customer will feel after using your product, or while they are wearing it. Benefits should appeal to their senses.

20. PRODUCT DESCRIPTIONS Know Why! If you understand what your customer is looking for, you can anticipate his or her questions, and include the information you know the customer is looking for. Use paragraphs and bullet points! Avoid jargons, slang, and clichés, unless it’s language that your customers clearly understand and expect you to use. Don’t use terminology only people in the know would use unless you are sure your customers will know too!! Compensate for lack of touch! Write descriptions that convince the customer to buy your product even without being able to see, touch, smell, or taste it. Use adjectives that will appeal to your customers senses.

21. Questions!! Re: PRODUCT DESCRIPTIONS! Where To Sell Online