1. São Paulo – Its changing economy and future opportunities Miguel Bucalem Professor, University of São Paulo – USP USP Cidades (Centre for Cities, São Paulo University) October 2013

2. Paulista Macrometropolis Aglomeração Urbana Piracicaba RM de São Paulo RM de Campinas Região Metropolitana da Baixada Santista RM do Vale do Paraíba e Litoral Norte Source: IBGE 2010

3. Area: 1,509 km² Urbanized Area: 1,000 km ² Population: 11.2 million (2010) Density: 73 inhab./ha Total GDP: US$ 260 bi (Source: IBGE 2010, conversion rate dec/2010) GDP per capita: US$ 23,000 (Source: IBGE 2010, conversion rate dec/2010) 31 administrative districts 96 subdistricts It comprises: 17,260 km of public ways 74.3 km of subway 125.0 km of railways 111.5 km of bus corridors 1,349 urban bus lines (fleet: 15 K vehicles) São Paulo City

4. 11 th City in gross production (Brookings Institution 2012) 1 st largest stock market in Latin America Leading Universities in Latin America The greatest medical center in Latin America 2,000 private companies with focus on R&D 70 different cultures living harmoniously Culture and Leisure Center (120 theatres, 280 cinemas, 88 museums) One event every 6 minutes Logistics Pole (port / airport / roads / railways) Potentials

5. 19962006 Employment concentration in the Industry Sector Jobs per area

6. 19962006 Jobs per area Employment concentration in the Service Sector

7. 2010 Jobs per area Employment concentration in the Service Sector Source: Atlas Geoeconômico da Cidade CitiesHigh IndustryIndustrySIC-FPopulation São Paulo10,712,223,511.253.503 Rio de Janeiro2,13,09,76.320.446 Belo Horizonte0,81,03,42.375.151 Porto Alegre1,01,12,81.409.351 Recife0,30,61,51.537.704 Salvador0,10,21,72.675.656 Curitiba3,01,93,11.751.907 BRAZIL100,0 190.732.694 SectorJobs (1997)Jobs (2005)% (1997)% (2005) Services1.250.324,01.578.478,051,055,9 Commerce470.691,0641.834,019,222,7 Industry549.050,0459.761,022,416,3 Civil Construction179.471,0143.174,07,35,1 Total2.449.5362.823.247,0100,0 SectorJobs (1997)Jobs (2005) % variation 1997-2005 High Industry187.637,0161.627,0 -14 % Industry361.413,0298.134,0 -18 % ICT Services77.558,091.077,0 17 % P &D and Consult.77.484,0147.805,0 91 % Financial Services142.392,0146.125,0 3 % Educ. and Health136.431,0184.864,0 35 % Media Services13.07114.141,0 8 % TOTAL2.449.536,02.832.247,0 16 %

8. Urban Operation 1995| new land use regulation Urban Operation 2001| new land use regulation Business Districts in São Paulo Downtown 370,000 jobs Paulista avenue 263,000 jobs Faria Lima avenue 239,000 jobs (2007) 315,000 jobs (2020) Berrini / Chucri avenues 182,000 jobs (2007) 375,000 jobs (2020) Downtown Paulista ave Faria Lima ave Berrini ave Chucri Zaidan ave

9. Finances and services to firms Tourism Leadership sectors (holdings, government, etc.) Entertainment, culture and creative industry Science, technology, innovation, research and development Events and Conventions Business corridors International Investment Attraction Software and Games industry Management Schools Consulting firms Economic activities within the city vision

10. Challenges and Opportunities Daily pendular movements SP2040 A compact, polycentric and equivalent city Lively Rivers Urban Parks Communities 30-minute City Opportunity Centers Open City

11. Challenges and Opportunities Lively Rivers Urban Parks Communities 30-minute City Opportunity Centers Open City Daily pendular movements SP2040 A compact, polycentric and equivalent city

12. It has to happen! Spatial Strategy fast and huge expansion of the metro and medium capacity transportation corridors; redevelopment of central area; fostering new centers. Consolidate insertion in the new economy creative industries; science and technology; health and life sciences; financial; high level consultancy to companies

13. Great Britain and Brazil have around USD 8 billion worth of commerce per year based mainly on commodities There a number of London company headquarters in São Paulo and vice versa São Paulo is already “like London”: Internationalised and Cosmopolitan, Corporate HQs, Cultural, Decision Making, Universities, Media. There is need and potential for much more London and São Paulo ?

14. There is need and potential for much more London should be in the center of a network of world cities in which São Paulo will be an active member. Lessons from London are important to all world cities. São Paulo is a customer for London know how. London can help São Paulo to make the next step into the new economy fostering the eco-sytem to attract talented people and knowledge activities setting up PPPs for city renewal and new infrastructure networks for corporate hosting knowledge exchange in hosting international events São Paulo can also help London sharing its experience on city wide projects which resulted from dealing with large scale imbalances, such as housing projects.

15. mbucalem@uspcidades.net http://www.cidades.usp.br www.facebook.com/uspcidades www.linkedin.com/company/usp-cidades twitter.com/USP_Cidades USP Cidades