1. The Rankings ~ Slight category changes ~ Five Sectors CONSUMER Apparel Retail (+Pharmacies and Dept. Stores) Personal Care Luxury (High-end accessories and watches) Cars FOOD & DRINK Beer Fast Food Soft Drinks (all non-alcoholic) FINANCIAL INSTITITIONS Global Banks Regional Banks Insurance TECHNOLOGY Technology Telecoms COMMODITIES Oil & Gas

2. BrandZ vs Interbrand Financial value of the brand rather than the company The proportion of financial value that is attributable to the brand alone BRAND VALUE Financial Value ($) Brand Contribution (%) KEY DIFFERENTIATOR

3. BrandZ extensive consumer research BrandZInterbrand Extensive consumer research Covering 10k brands Across 30+ countries Database back to 1998 Of 2m+ consumer views          

4. Interbrand’s assessment of brand Expert panel assessment Historical role of brand for others in sector Primary research Highly subjective Limited Flawed assumption INCONSISTENT

5. Interbrand’s “global” exclusion criteria BrandZInterbrand Publically available financial data Brands outside categories ranked Less than 30% of revenues outside home market Presence in fewer than three major continents        Interbrand EXCLUDES 52% of world’s largest public brands 

6. BrandZ Strong Brand Portfolio vs. Interbrand T50 vs. S&P 500 (April 2006 – April 2013) Note: BrandZ strong brands are those with a brand contribution of 30% or more April 13April 06 60% 40% 20% -60% -40% -20% 58% 39% 23% BrandZ Strong Brands Portfolio Interbrand Top Brands Portfolio S&P 500

7. Top brands value continues to grow UP +7% to $2.6tr +32% +77% since 2008 since 2006 (pre-recession) +7% $2.6tr

8. GROWTH All categories show growth (except Technology, Oil & Gas) Top brands defy slowdown in Europe/UK. Asia leads growth, US recovers and LatAm suffers. FINANCIAL INSTITUTIONS Banks have bounced back into profit TECHNOLOGY Technology continues to dominate and influence VALUE Luxury and Value co-exist GLOBAL IS NOT AUTOMATIC PANACEA Many regional brands bigger than global competitors

9. All categories up except Technology/ Oil & Gas) CATEGORY BRAND VALUE CHANGE Beer +36% Global banks +23% Apparel +21% Insurance +19% Retail +17% Regional banks +15% Personal care +13% CATEGORY BRAND VALUE CHANGE Soft drinks +11% Luxury +6% Cars +5% Fast food +5% Telecoms +1% Technology -1% Oil & Gas -4% Category Size & Growth (Top 10) vs 2012 IN ORDER OF GROWTH

10. Only Cars still behind pre-Recession values CATEGORY SINCE PRE- RECESSION (2008) Beer +82% Fast Food +71% Telecoms +64% Luxury +49% Technology +45% Soft Drinks +39% Apparel +35% CATEGORY SINCE PRE- RECESSION (2008) Retail +22% Personal Care +9% Financial (Banks) +6% Insurance +5% Oil &Gas +4% Cars -29% ALL TOP 100 +32% Category Growth (Top 10) IN ORDER OF GROWTH

11. Rankings: Top 20 risers from Global and Category Rankings BRAND BRAND VALUE CHANGE Prada +63% Brahma +61% Zara +60% Calvin Klein +52% Tencent +52% Samsung +51% Gucci +48% Visa +46% The Home Depot +43% Disney +40% BRAND BRAND VALUE CHANGE eBay +40% Stella Artois +40% Skol +39% Next +39% Citi +37% Nivea +36% Heineken +36% Commonwealth Bank of Australia +36% Amazon +34% Barclays +34%

12. Banks back making profits They may not be popular but they are valuable infrastructure and can be profitable exports

13. Financial: Top 10 Global Banks Category +23% BRAND BRAND VALUE ($M) BRAND VALUE CHANGE HSBC 23,970+24% Citi 13,386+37% Chase 10,836+25% Standard Chartered 10,160+1% JP Morgan 9,668New Santander 9,232+8% Barclays 7,989+34% ING Bank 7,596New UBS 7,429New Goldman Sachs 7,351New

14. The Soft Drinks ‘share of throat’ increasingly being affected by health concerns and threatened legislation

15. Food & Drink: Top 15 Soft Drinks Category Top 15 +5% BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Coca-Cola 64,698+7% Diet Coke 13,717-2% Red Bull 10,558+6% Pepsi 5,639-5% Nescafé 6,520New Tropicana 4,808New Nespresso 4,478New Sprite 4,127+9% Fanta 3,974-1% Gatorade 3,750+9% Mountain Dew 2,497-3% Minute Maid 2,296New Dr. Pepper 2,236+5% Diet Pepsi 2,232-2% Nestea 1,852New

16. Volatility across Technology category A temporary lull in game changing innovations US still dominates

17. Technology: Top 10 Technology BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Apple 185,071+1% Google 113,669+5% IBM 112,536-3% Microsoft 69,814-9% SAP 34,365+34% Tencent 27,273+52% Samsung 21,404+51% Facebook 21,261-36% Baidu 20,443-16% Oracle 20,039-11% Category Top 10 -1%

18. Great T-shirt Giveaway

19. How many bottles of L’Oréal Elvive Triple Resist Reinforcing Shampoo would you get for the global brand value of L’Oréal? 1 billion 3 billion 5 billion How many Amazon delivery trucks would you need to get them to your home? 40,000 100,000 300,000 How long would the supply last an average family? 10 years 99 years 250m years

20. Key themes Meaningfully different and salient brands: POWER drive higher volume sales PREMIUM maximise ability to charge a fair price POTENTIAL sustain growth for the future

21. Top 100 Brands MEANINGFUL115 DIFFERENT120 SALIENT 131 Average for all brands100

22. Eight Years, Eight Top Risers BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Subway 16,700+5,798% Apple 185,071+1,058% Amazon 45,700+664% Hermès 19,129+296% Zara 20,167+295% SAP 34,365+259% Verizon 53,004+256% IBM 112,536+212% Up +425% Top 100 up +77%

23. Eight Success Trends Great Value Proposition Relevant for today Harnessing technology Getting abroad and about Reputation Meaningfully Different Personality A great branded experience

24. Asia leads growth Top 10vs 2012 Asia +13% Continental Europe +5% UK +4% US +2% LatAm -13%

25. Rankings: Top 10 Asia BRAND BRAND VALUE ($M) BRAND VALUE CHANGE China Mobile 55,368+18% ICBC 41,115-1% Tencent 27,273+52% China Construction Bank 26,859+10% Toyota 24,497+12% Samsung 21,404+51% Baidu 20,443-16% Agriculture Bank of China 19,975+12% Commonwealth Bank of Australia 17,745+36% ANZ 16,565New +13%

26. Rankings: Top 10 LatAm BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Corona 6,620+29% Telcel 6,577-22% Skol 6,520+39% Petrobas 5,762-45% Falabella 5,611+7% Bradesco 5,446-19% Ecopetrol 5,137+21% Claro 4,454+3% Itaú 4,006-39% Aguila 3,903New -13%

27. Fast Growing markets: Other BRAND BRAND VALUE ($M) BRAND VALUE CHANGE ICICI Bank (India) 14,196+12% Sberbank (Russia) 12,655+19% MTN (Africa) 11,448+23% MTS (Russia) 10,633+11% Airtel (India) 10,054-13% Gazprom (Russia) 6,182-8% Lukoil (Russia) 5,011New

28. Rankings: Top 10 North America BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Apple 185,071+1% Google 113,669+5% IBM 112,536-3% McDonald’s 90,256-5% Coca-Cola 78,415+6% AT&T 75,507+10% Microsoft 69,814-9% Marlboro 69,383-6% Visa 56,060+46% GE 55,357+21% (Canada: RBC 38th, TD 46th, Scotiabank 85th) +2%

29. Rankings: Top 10 UK BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Vodafone 39,712-8% HSBC 23,970+24% Shell 17,678-1% Tesco 16,303-9% BP 11,520+11% Standard Chartered 10,160+1% BT 9,531New Barclays 7,989+34% O2 5,965-30% Dove 4,927+5% +4%

30. Rankings: Top 10 Continental Europe BRAND BRAND VALUE ($M) BRAND VALUE CHANGE SAP 34,365+34% BMW 24,015-2% Deutsche Telekom 23,893-11% Louis Vuitton 22,719-12% Zara 20,167+60% Hermès 19,1290% L'Oréal 17,971+30% Mercedes-Benz 17,952+11% Orange 13,829-10% Movistar 13,336-22% +5%

31. BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Amazon 45,727+34% Walmart 36,220+5% The Home Depot 18,488+43% eBay 17,749+40% Tesco 16,303-9% IKEA 12,040+31% Target 11,879+13% Woolworths 11,039- ALDI 8,885-5% Lowe’s 7,559+26% Consumer: Top 20 Retail 2013 BRAND BRAND VALUE ($M) BRAND VALUE CHANGE Carrefour 7,372-6% Costco 6,789+33% Whole Foods 6,728- Walgreens 5,925- CVS 5,620- Falabella 5,611+7% M&S 4,649+7% Asda 4,617+19% Lidl 4,524-2% Coles 4,416-

32. Key Take Aways PURPOSE CONSUMERS COMMUNICATION GROWTH

33. Corporate Reputation becoming more important RepZ key measures of Top 100 (2013) Leading the way 110 Good return on investment 109 Being socially responsible 106 Treat Employees well 106 Deal fairly with Suppliers 105 Environmentally responsible 104 Can trust 104 Charge fair prices 100 RepZ Score 106

34. Coming soon….