1. Leveraging HubSpot Enterprise to Grow Your Agency Peter Caputa Date: 12-14-2011 Life Cycle Analytics Report Example

2. Agenda Advanced Analytics Review Example Life Cycle Analytics Report Getting Help & What’s Next

3. ADVANCED ANALYTICS REVIEW

4. Previous Session http://www.hubspot.tv/hubspot-partners/bid/105737/HubSpot- Enterprise-Training-Using-Advanced-Analytics

5. With Advanced Lifecycle Analytics… … you can measure how long it takes a prospect to move from first visit/touch to conversion to customer. Gain a clear understanding into what channels most effectively drive visitors to convert to customers quickly. VELOCITY …. you can understand the behaviors of your best prospects as they move down the sales funnel to purchase. You can use data and science to determine what content accelerates leads through your sales and marketing funnel. INFLUENCE … you can identify what events – when triggered by you or the prospect – lead to an ideal customer. Develop insights into what the most influential steps are along the conversion path - that generate the most profitable customers. REVENUE

6. EXAMPLE LIFECYCLE ANALYTICS REPORT

7. BACKGROUND Sells low cost SaaS software to small businesses. Has a freemium model where users can begin using the product online or via a mobile app for free. User pays for advanced features. Note: Data, sources, events and graphs have been changed.

8. How Many Subscriptions Started Over Time and How Much Revenue Has that Generated?

9. What First Touch/Sources Cause the Most Subscriptions?

10. How Many First Time Visitors Convert? How Long Does it Take to Convert Leads into Customers? Is Lead Nurturing Necessary/Working?

11. What Content and Events Caused the Most People to Subscribe?

12. YOUR HOMEWORK

13. Homework 1.Get the Right Events Setup 2.Start Analyzing Your Own LifeCycle Summary Reports 3.Blog about it.

14. QUESTIONS?

15. Use the Forums We’ll post updates and to-do’s. You should respond when you do something, or when you get stuck. If you have product setup questions, call support. 888 HubSpot

16. See You Next Wednesday