1. WRITING BUSINESS LETTERS II
Positive and neutral messages
Negative messages
The direct and indirect plan

2. Parts of Business Letters
Most straightforward business letters have three essential parts
An opening that announces the purpose immediately
A body with details that explain the purpose
A request for action in the closing or just a courteous closing

3. Positive and neutral messages
Most business communication is about routine matters and have positive tone
Customer orders
Products
Employees
Company policies
Claims
Request for information
Social business messages
Responding to requests

4. Negative messages Refusing requests Giving bad news Refusing credit
……AND SO ON

5. The DIRECT & INDIRECT plan
Business messages may be organized by either direct or indirect plan

6. Usually used in POSITIVE and ROUTINE messages
The Direct Plan
Usually used in POSITIVE and ROUTINE messages
The main idea is placed in the opening of the letter.
The details follow this opening.
Placing the main idea early in the letter attracts the receiver's interest.

7. Usually used in negative business messages or bad news messages
The Indirect Plan
Usually used in negative business messages or bad news messages
Opens on a neutral tone
Then supporting details are given
Then main idea is presented

8. Letter requesting information
A request is a message expressing the writer’s need for information or need for action. It usually asks for a response
Use the DIRECT PLAN for letters requesting information
Present your request in the opening lines

9. Letter requesting information
In a letter requesting information or action, the opening immediately states the purpose of the letter.
The body explains the request.
The closing tells the reader courteously what to do and also shows appreciation.