1. Chris Haven (chris.haven@microsoft.com) National Architect - Dynamics CRM US Public Sector Dynamics Dynamics CRM for Data-centric Business Applications

3. Development Spectrum

4. Typical Line of Business Application  Mobility  Social  Business Process Mgmt  Business Intelligence  Outlook/Office/Lync  Configuration  Extensibility  Role based Security  Auditing  Deployment  Scalability  Manageability  Data Cleansing  Upgrade

10. Creating an entity gives you… DB Tables Forms Views Charts Reports Mobile Offline Social Web Services Security

11.  Point-and-Click Customizations to “Compose” Business Apps  Rapid Declarative Development  Easily Customize Forms, Workflow, Templates and Reports  Self-Service for Power Users  Portable Across Multiple CRM Tenants  Managed Solutions for Controlled Delivery .NET / HTML / JS / Silverlight Extensibility  Tools for Developers & Application Lifecycle Management  Business Process Management and Business Intelligence  Custom Integration with Other Apps  Bulk data API for processing large datasets  Sandboxed Environment for Code Access Security

12. Reporting (Dashboards, Charts, Excel, FetchXML and SRS) Integrated Applications Pre-Event Plug-ins (.NET Assemblies) Post-Event Plug-ins (.NET Assemblies) Web Services Custom Workflow (.NET Assemblies) Backend Integration Server-to-Server Extensible Application: Form and client side events, Ribbon, Sitemap, Web Resources, JS libraries… Front End Integration Business Entity Components Data Access Components Synchronous and Asynchronous Business Logic MetadataData Filtered SQL Views Data Access Platform MobileTabletOutlookWeb Workflow Security

13. DevelopersBusiness AnalystsSystem Administrators  Integration  Custom UI  Custom Logic and Business Rules  Advanced Business Intelligence  Workflow-Driven Processes  Self-Service Reports  Views, Forms  Data Model  Users, Organizations  Business Units  Security Roles  Settings  Templates, KB articles  Mail-Merge and Email Templates  Document Templates

14. Devices  Web  Mobile  Outlook Deployment  Cloud  On-Premises  Hybrid Multiplex  Multilingual  Multicurrency  Multitenancy

16. 30 day free trial, open to all customers http://go.microsoft.com/fwlink/?Lin kId=252780 Find out more about Microsoft Dynamics CRM http://crm.dynamics.com

17. © 2012 Microsoft Corporation. All rights reserved. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Some examples are for illustration only and are fictitious. No real association is intended or inferred.