1. 1 Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Retail Ad Support Across Diagnostic/Diabetes Categories

2. 2 Top Retailers Promoting Diagnostic/Diabetes Categories More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

3. 3 Top Promoted Diagnostic/Diabetes Companies More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

4. 4 Top Promoted Diabetes Care Brands More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

5. 5 Recent Retailer Ads for Blood Glucose Monitors Walgreen Company - Chicago, IL - 04/03/2011 - pg 15 Fred Meyer Stores - Seattle, WA - 04/03/2011 - pg 3 Rite Aid - Philadelphia, PA - 04/17/2011 - pg 4 Price Chopper (Golub) - Hartford, CT - 04/03/2011 - pg 10 Kroger Stores - Atlanta, GA - 04/10/2011 - pg 3 Kinney Drugs - Syracuse, NY - 04/10/2011 - pg 13 Fry's Food & Drug Stores - Phoenix, AZ - 04/06/2011 - pg 3 Shoppers Drug Mart Limited - Mississauga, ON - 04/17/2011 - pg 8 Thrifty White Drug Stores - Minneapolis, MN - 04/17/2011 - pg 10 Jewel-OSCO - Chicago, IL - 04/20/2011 - pg 19

6. 6 Top Promoted Blood Pressure Monitor Brands More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

7. 7 Recent Retailer Ads for Blood Pressure Monitors Rite Aid - Philadelphia, PA - 04/10/2011 - pg 2 Kroger Stores - Atlanta, GA - 04/03/2011 - pg 3 Lewis Drug - Sioux Falls, SD - 04/03/2011 - pg 9 Thrifty White Drug Stores - Minneapolis, MN - 04/17/2011 - pg 10 Walgreen Company - Chicago, IL - 04/24/2011 - pg 11 Bartell Drug Company - Seattle, WA - 04/10/2011 - pg 14 Zellers - Mississauga, ON - 04/03/2011 - pg 15 Shopko Stores - Madison, WI - 04/03/2011 - pg 19 Kerr Drug - Raleigh, NC - 04/03/2011 - pg 6 Navarro Discount Pharmacies - Miami, FL - 04/06/2011 - pg 11

8. 8 Top Promoted Pregnancy Test Kit Brands More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

9. 9 Recent Retailer Ads for Pregnancy Test Kits Kinney Drugs - Syracuse, NY - 04/17/2011 - pg 17 Rite Aid - Philadelphia, PA - 04/17/2011 - pg 5 Rite Aid - Philadelphia, PA - 04/24/2011 - pg 4 Pharma Plus Drugmarts Ltd. - Mississauga, ON - 04/03/2011 - pg 3 Lewis Drug - Sioux Falls, SD - 04/03/2011 - pg 9 Rite Aid - Philadelphia, PA - 04/03/2011 - pg 4 Zellers - Mississauga, ON - 04/10/2011 - pg 25 CVS - Boston, MA - 04/03/2011 - pg 10 Jewel-OSCO - Chicago, IL - 04/20/2011 - pg 18 Kinney Drugs - Syracuse, NY - 04/24/2011 - pg 5

10. 10 Top Promoted Thermometer Brands More on Ad Comparisons: www.adcompare.marketgate.com Sarah Roda, 440-498-0500 x1160 sroda@ecrm.marketgate.com or Tom Pirovano, 440-528-0418 tpirovano@ecrm.marketgate.com Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size