1. 2013 Excellence in Airport Marketing and Communications Awards Tecnology Innovations Category: DFW Airport Mobile App Promotion DFW International Airport March 2013

2. Technology Innovations: DFW Airport Mobile App  Overview  Results

3. Overview

4. 4 Technology Innovations: DFW Airport Mobile App DFW surveys its passengers to gauge mobile technology usage. As of May 2012, 81% of DFW passengers carried a Smartphone. May 2012 DFW study. Sample size of 889 (+/- 3%).

5. 5 Technology Innovations: DFW Airport Mobile App Of those using Smartphones, over one-third used mobile apps to get information for their trip. Top App Categories 1.Airline American Airlines 2.Weather Weather Channel 3.Flight/trip tracking Flight Tracker 4.Facebook Did you or will you use any mobile apps to get information for your current trip? May 2012 DFW study. Sample size of 667 (+/- 4%).

6. Technology Innovations: DFW Airport Mobile App There are more than 16,400 travel-related mobile applications in the Apple iTunes store. Many top-ranked applications showing DFW Airport information, including flight information, concessions locations and reviews and terminal maps. 6 TripIt Ranking - #2 2.7M downloads American Airlines Ranking - #10 1.5M downloads TripCase Ranking - #45 616K downloads

7. GateGuru Ranking - #65 370K downloads ClearChannel FLYSmart Ranking - #187 77K downloads iFly Ranking - #220 20K downloads Technology Innovations: DFW Airport Mobile App There are more than 16,400 travel-related mobile applications in the Apple iTunes store. Many top-ranked applications showing DFW Airport information, including flight information, concessions locations and reviews and terminal maps. 7

8. Technology Innovations: DFW Airport Mobile App Despite all that these applications have to offer, DFW travelers have additional On January 8, DFW launched its own mobile application, available on the devices that our Customers use most. 8

9. Item Completed Analysis of DFW Passenger Smartphone and App Usage X Market Research on Travel Mobile Apps X Design and Development of Mobile App Based on Best Practices X Testing of Mobile App by DFW Staff X Beta Test of 100 Local and Connecting Passengers X Incorporation of Beta Test Results into App X Launch of App on iPhone, Android and BlackBerry X ItemCompleted Analysis of DFW Passenger Smartphone and App UsageX Market Research on Travel Mobile AppsX Design and Development of Mobile App Based on Best PracticesX Testing of Mobile App by DFW StaffX Beta Test of 100 Local and Connecting PassengersX Incorporation of Beta Test Results into AppX ItemCompleted Analysis of DFW Passenger Smartphone and App UsageX Market Research on Travel Mobile AppsX Design and Development of Mobile App Based on Best PracticesX Testing of Mobile App by DFW StaffX Beta Test of 100 Local and Connecting PassengersX ItemCompleted Analysis of DFW Passenger Smartphone and App UsageX Market Research on Travel Mobile AppsX Design and Development of Mobile App Based on Best PracticesX Testing of Mobile App by DFW StaffX Item Completed Analysis of DFW Passenger Smartphone and App Usage X Market Research on Travel Mobile Apps X Design and Development of Mobile App Based on Best Practices X Item Completed Analysis of DFW Passenger Smartphone and App Usage X Market Research on Travel Mobile Apps X Technology Innovations: DFW Airport Mobile App The development of DFW’s mobile app followed a thorough design and test process. ItemCompleted Analysis of DFW Passenger Smartphone and App UsageX 9

10. Technology Innovations: DFW Airport Mobile App In August 2012, DFW invited 100 qualified customers to apply to participate in beta testing of the mobile application via www.dfwairport.com. 10

11. Technology Innovations: DFW Airport Mobile App DFW set up a web page to enlist qualified applicants who were traveling out of DFW between October and November 2012 and could test the app. Applicants were selected based on frequency of travel, type of travel, type of phone, etc. 11

12. Technology Innovations: DFW Airport Mobile App The beta test process for the mobile app was heavily promoted. 12

13. Technology Innovations: DFW Airport Mobile App The beta test process for the mobile app was heavily promoted. 13

14. Technology Innovations: DFW Airport Mobile App The beta testing was covered by major news publications in the DFW area. 14

15. Technology Innovations: DFW Airport Mobile App The beta testing was covered by major news publications in the DFW area. 15

16. Technology Innovations: DFW Airport Mobile App According to our Beta Testers, the most useful features include information on Parking Availability, Shops and Restaurants and an Airport Guide. Parking Availability Within 5 MinutesAirport Guide 16

17. Technology Innovations: DFW Airport Mobile App Overall, the DFW Airport mobile app was very well received by Beta Testers. Feedback was incoporated into the app, making it an even greater success! “Overall, I found the app very helpful, the best section of the app for me was the parking information.” -Heather Flynn, Local Passenger “From what I have seen it seems like a good app for someone who doesn’t know DFW very well. I think it’s useful for finding shopping, food, etc.” -Thomas Huber, Connecting Passenger “I’m really liking it, looks very HD and with a LOT of information!” -Jose Castillo Alonso, Local Passenger 17

18. Results

19. Technology Innovations: DFW Airport Mobile App Among key competitor domestic airports, DFW’s mobile app provides users with the most variety of features. Airport CodeATLBOSDENDTWEWRIAHJFKLAXMIAMSPORDSEASFODFW iPhone Compatible XXXX Android Compatible XXX Flight Information XXXX Flight Notification X Flight Mapping X Parking Information XXX Parking Availability X Concessions Locations XXX Terminal Maps XXXX Airline Information XXX 19

20. Technology Innovations: DFW Airport Mobile App DFW’s app contains many of the key features of industry-leading international airports. 20 Airport CodeAMSCPHDXBFRALHRSINDFW iPhone Compatible XXXXXXX Android Compatible XXXXXXX Flight Information XXXXXXX Flight Notification XXXXX Flight Mapping XXX Parking Information XXXXX Parking Availability X Concessions Locations XXXXXXX Terminal Maps XXXXXX Airline Information XXX Multiple Languages XXXX

21. Technology Innovations: DFW Airport Mobile App The mobile app has received more than 25,000 downloads since it’s launch on January 8. Most utilized features are Flight Information/Flight Tracking, Parking Information and Availability, Restaurant Listings and the Airline Guide. 21 Parking Availability Restaurants Flight Information and Tracking Airline Guide

22. Technology Innovations: DFW Airport Mobile App The app is currently rated 4.5 out of 5 stars on the iOS platform. User reviews have been excellent. 22

23. Technology Innovations: DFW Airport Mobile App Traditional and social media coverage has been extensive. Please see included pdf files for full coverage. 23

24. 2013 Excellence in Airport Marketing and Communications Awards Tecnology Innovations Category: DFW Airport Mobile App Promotion DFW International Airport March 2013