1. BP – Preliminary Business Proposal Lim Sei Kee @ cK

2. Business Plan Outline Section Heading Cover Page √ Table of Contents √ Executive Summary √ Industry, Target Customer, and Competitor Analysis √ Company Description √ Product/Service Plan √ Marketing Plan √ Operations and Development Plan √ Management Team Critical Risks Offering Financial Plan Appendix of Supporting Documents

3. 1. Bicycle Rental Business in BioInnovation Corridor Wheelsz@bn “Wheeling towards Health” 6 team members Bicycle rental Company description Service Plan Marketing Plan

4. 2. One-Stop Wedding Centre Walimatul Urus Company “We’ve Got You Covered” 6 team members Wedding-related services Company description Service Plan Marketing Plan

5. 4 th December 2014 Presentation Submission of preliminary project proposal

6. Presentation You are to include: Product/Service Plan Marketing Plan *Operations and Development Plan

7. Preliminary Project Proposal (1) The concept Describe the value proposition, the targeted audience and its market relevance. (2) The market Assess size, segmentation and development of the targeted market (assumptions and information sources). (3) The business model Define the sources of revenues, the marketing, sales strategies and all relevant parties (4) The backers of the project Shareholders, board members, partners, advisory board.