1. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Serving Customer Experience with Mobile Broadband CEO Summit – 16-17 May 2011 Henrik Hansen VP Marketing, Middle East Region

2. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential The business challenge for the Middle East Telco’s Page 2

3. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3

4. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4

5. HUAWEI TECHNOLOGIES CO., LTD. Page 5 This is my Smart World ….. …..

6. HUAWEI TECHNOLOGIES CO., LTD. Page 6 Everything goes Internet – Internet goes everywhere And … We Can Expect the Unexpected Devices! Not only use of video, music and news over the mobile internet Numerous other ways to use MBB than we can imagine Many more types of devices will develop and new business opportunities will emerge MBB will be in more mobile equipment such as cameras and Car-Infotainment systems Dozen of competitors are in the process of launching new devices in vertical markets Not only use of video, music and news over the mobile internet Numerous other ways to use MBB than we can imagine Many more types of devices will develop and new business opportunities will emerge MBB will be in more mobile equipment such as cameras and Car-Infotainment systems Dozen of competitors are in the process of launching new devices in vertical markets

7. HUAWEI TECHNOLOGIES CO., LTD. Page 7 201x 2010 10x20x100x Devices Apps & ServicesNetwork Traffic HSPA QoS HSPA+ LTE IP Backhaul FMC 100G FTTX MDO Mobile broadband growth creates challenges

8. HUAWEI TECHNOLOGIES CO., LTD. Page 8 Ms Mary Manyfriends Hrs per day Volume Video and gaming (2Mbps) 550GB Browsing, music, radio (100kbps) 710GB Voice, text, mail etc (<20kbps) 40.5GB TOTAL (GB/mth) >60 GB Mr BusymanPeter Gamer

9. HUAWEI TECHNOLOGIES CO., LTD. Page 9 What road do we take to deliver the experience …. … and still being profitable?

10. HUAWEI TECHNOLOGIES CO., LTD. Page 10 1. Provide coverage and capacity as needed, where needed, for enhanced customer experience, while keeping ROI manageable Nation wide Throughput High speed Continuous coverage Mobility Super high speed Super high coverage Hotspot Extra high speed Family/Office coverage Fixed usage/mobile experience Rich content & media service High Speed Internet Access Anywhere Mobile or Nomadic Metro Zone Urban Zone Suburban Area Urban Zone Suburban Area @ Home @ Office @ Home @ Office Countryside

11. HUAWEI TECHNOLOGIES CO., LTD. Page 11 2. Spectrum management becomes crucial for delivering customer experience, 900 and 2100 are continued main spectrum for 2G and 3G 2500/2600 MHz LTE for MBB metro/home zone capacity and urban network offload 2100 MHz3G, HSPA, voice/video and data services in urban areas (mobility) 1800 MHzGSM capacity, refarms to LTE when capacity needs are required 900MHzGSM for 2G devices and 3G for voice and data capacity 700/800MHzLTE for national coverage 2500/2600 MHz LTE for MBB metro/home zone capacity and urban network offload 2100 MHz3G, HSPA, voice/video and data services in urban areas (mobility) 1800 MHzGSM capacity, refarms to LTE when capacity needs are required 900MHzGSM for 2G devices and 3G for voice and data capacity 700/800MHzLTE for national coverage L-2600 (20 MHz) U-900 (5 MHz) G-900 (>5 MHz) U-900 (5 MHz) G-900 (>5 MHz) Nation wide Throughput L-800 (10 MHz) U-2100 (5-15 MHz) G-1800 (~20 MHz) => LTE U-2100 (5-15 MHz) G-1800 (~20 MHz) => LTE Off load High capacity

12. HUAWEI TECHNOLOGIES CO., LTD. Page 12 RegionOperatorTime North AmericaClearwire2012+ AustraliaVividwireless2012+ North EuropeDatame2012+ MalaysiaP1/YTL2012+ Wimax Operators’ proposition  Most WiMAX operators plan upgrade network to LTE TDD after 2012. Test & Trials are held in 2011  All main players are involved to develop the converged LTE TDD / FDD eco-system  Huawei integrated solution in SingleRAN accommodates for smooth transition LTE is the most spectrum efficient standard with higher data security and a simpler network architecture than previous standards …. Long Term Evolution LTE2.6GHz NEW! LTE WiMAX 2.3/2.5GHz LTE UMTS 2.1GHz UMTS+ LTE GSM 1800MHz LTE GSM 900MHz GSM+UMTS LTE 800MHz NEW! LTE Era of transformation

13. HUAWEI TECHNOLOGIES CO., LTD. Page 13 3. “Smart Device, Simple World” is about selecting the devices that suite customers and aligning network capacities to customers’ experience MBB / HandsetIndustry / Enterprise DeviceConnected Home Solution Apps TMS Online update Smart Device Simple World Simple to operateSimple to connectSimple to use Smart Device Hosting Center DSM / Hispace Providing simple connectivity to the majority of devices available on the network will tremendously enhance revenue potential

14. HUAWEI TECHNOLOGIES CO., LTD. Page 14 Entry-middle level Smartphone is the key driver for both revenue and profit Non-Smartphone High-Premium Smartphone Entry-middle level Smartphone Large Screen UsageSAC & SRCProfit HighestLowest SAC – Subscriber Acquisition Cost SRC – Subscriber Retention Cost 4. Smartphone strategy with the right MBB data packaging is key to manage return on investment

15. HUAWEI TECHNOLOGIES CO., LTD. Page 15 5. Subscriptions and service packaging also key to monetize MBB High Quality Specific Delivery Network Intelligence and Resource Mgmt Service Specific Subscription & Packaging Terminals Service, Content etc P2P Bandwidth as Paid for Features as Paid for At Times Paid for Priorities as paid for = adaptation to situation and user We must build a system that can deliver new services, timely and with expected quality. Provide customer value for money and make the customer willing to pay

16. HUAWEI TECHNOLOGIES CO., LTD. Page 16 For MBB, the aim must be to provide the best customer experience …. told by the customers ….. Award Winning Network for Data!

17. HUAWEI TECHNOLOGIES CO., LTD. Page 17 Meeting the future with confidence 4 Billion new Smart phones 10 Billion new Smart devices Millions of new applications

18. HUAWEI TECHNOLOGIES CO., LTD. Page 18 Huawei is the main supplier for MBB in Middle East  In regional 3G market, Huawei has more than 60% 3G market share.  In new license market, Huawei is the best choice. Since 2007, almost all new license operators  More than 30% of WiMax operators chose Huawei

19. HUAWEI TECHNOLOGIES CO., LTD. Page 19 Pioneering SingleRAN LTE Across the Globe 1st commercial LTE, 2009 SingleRAN to expand LTE & modernizing GU network 2011 The largest modernization of SingleRAN GUL in Europe 1 st LTE 800Mhz SingleRAN GL commercial network in Germany 1st SingleRAN GL 900MHz 1st LTE RAN Sharing World’s 1st LTE 1800Mhz & TDD commercial network in Poland As of Q1 2011: 100+ SingleRAN commercial networks All support evolution to LTE, 30+ have LTE service dates scheduled Break-through SingleRAN GUL in Australia SingleRAN LTE Middle East 1st SingleRAN WiMAX/LTE dual mode network 2009 2010H1 2010H2 2011H1 SingleRAN LTE network deployment & GSM modernization in Germany

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