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Published byChristian Hutchinson Modified over 9 years ago
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Mr. David C. Carey Area Director, Pacific Hawaii 2012
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Hawaii Snapshot
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3 Annual Sales - $246M Customer Transactions 3.89M Hawaiian Products DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items) 140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms This represents 21% of produce sales Hawaii Snapshot Fiscal Year 2011
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4 Savings to Patrons In Hawaii48.5% Worldwide32.0% Hawaii’s Transaction Counts 3.9M - Up 2.12% Hawaii’s Sales per Transaction $63.15 – Up 2.44% Hawaii’s Sales $246M – Up 4.61% Hawaii Snapshot – FY 2011
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5 Contract Awarded to Coast Produce in Oct 2006 Coast’s Partner is Honolulu-Based Armstrong Produce Armstrong Uses 5 Local Wholesalers/Distributors to Supply Locally Grown and Mainland Procured Produce Items In 2011, Armstrong Supplied $24.3M in Fresh Fruits and Vegetables $5.1M was Procured Locally Locally Procured Produce: Line Items Pounds Sales Volume % of all Produce Sales 140 5.3M $5.1M 21% Local Produce Sales
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Hawaii Food Show YearLocal Products AddedNew Company/Contracts 20111415 20102117 20091589 200825117 20071698 20061407 20051244 20041144 20031053 20021105 20011106 20001055 19991004 1998852 Total1,92386 6
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Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011 Meadow Gold Dairies Diamond Head Wholesale, Inc. Daiichiya Loves Bakery Hawaii Foodservice Alliance LLC Golden Touch Trading, Inc. Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011 Hawaiian Isles Kona Coffee Co. Hawaiian Host Candies of LA, Inc. Paradise Beverages, Inc. Hawaii Million-Dollar Vendors 7
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Commissary Rewards Card Objective Collection of Patron Demographics Understanding our Customers Deliver a 21st Century Commissary Benefit How it will work All Commissary Rewards Cards will be distributed in-store Register the card at the Commissary Rewards Website Patron clicks on the coupon to use/redeem Digital offers are loaded directly to the patrons account Scan the card and save
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Timing/Roll-Out Fort Lee is the first pilot store – began on 8 August Full launch planned for early September Benefits Generate additional savings via a digital coupon Earth Friendly (Reduction in paper) Save time by not clipping, storing and remembering to bring coupons Available in ALL Commissaries CONUS and OCONUS Commissary Rewards Card
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Assistance Needed Industry participation is highly encouraged New item launch/Promotional display tie in/ Target coupons Commissary team understands and encourages the use of the program POC: Marye Carr, Program Manager (804) 734-8000 ext 52781 Commissary Rewards Card
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Hawaii Sales Comparison FYTD 2012 (thru June 2012) CommissarySales% Change Hickam AFB$37.37M9.24% Kaneohe Bay MCBH$31.27M5.35% Pearl Harbor$70.17M4.72% Schofield Barracks$53.63M3.20% Hawaii Overall $192.45M 5.24% Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)
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CommissaryTransactions% Change Hickam AFB626,3137.16% Kaneohe Bay MCBH512,6993.13% Pearl Harbor1,046,9981.61% Schofield Barracks797,4630.30% Hawaii Overall 2,983,4732.63% Hawaii Customer Transactions FYTD 2012 (thru June 2012)
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Questions?
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Mahalo
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