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The 5 C’s of Web Design Craig Duncan Project Manager ReliefWeb www.reliefweb.intwww.reliefweb.int United Nations Office for the Coordination of Humanitarian Affairs Email: duncanc@un.org
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The 5 C’s of Web Design Content Continuity Cut to the chase Context Community + USABILITY !
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The 5 C’s of Web Design (1) Content The reason people VISIT websites Users are TASK ORIENTED Write FOR the WEB = Scannable HIGHLIGHT new content
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The 5 C’s of Web Design (2) Continuity Graphics are NOT IMPORTANT Trust IS Design for the USER EXPERIENCE
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The 5 C’s of Web Design (2)
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The 5 C’s of Web Design (3) Cut to the Chase 3 click rule…BUT – Painless clicks Make SHORTCUTS to popular content
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The 5 C’s of Web Design (4) Context Avoid POGO-STICKING Where AM I, and where can I go from here? Related documents…
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The 5 C’s of Web Design (5) Community Email links on ALL PAGES Include a Mailing Address and Phone Put people together
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The 5 C’s of Web Design (5) + USABILITY ISO definition: The effectiveness, efficiency, and satisfaction with which specified users achieve specified goals in particular environments
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The 5 C’s of Web Design (+) + USABILITY Heuristic Evaluations Jacob Nielsen’s 113 guidelines for Home Page Usability Information Architecture review
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The 5 C’s of Web Design (+) + USABILITY Usability Testing Yes, with real people ! Because YOU ARE NOT THE USER
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The 5 C’s of Web Design (+) Don Norman
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The 5 C’s of Web Design (+) + USABILITY Usability Testing Solves arguments – Amazon.com Guaranteed revelation BUT - Leave your EGO at the door
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The 5 C’s of Web Design (+)
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+ USABILITY Usability Testing – when to test Test early, test often Iterative design
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The 5 C’s of Web Design (+) + USABILITY Usability Testing – SAVES MONEY ! Low Fidelity prototyping Paper Prototyping
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The 5 C’s of Web Design (+) + USABILITY Paper prototyping Paper screen shots One person acts as the computer Have an ‘Under Construction’ page
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The 5 C’s of Web Design (+) + USABILITY User Testing Does NOT make up for lack of knowledge about your target audience
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The 5 C’s of Web Design (+) + USABILITY User Testing Decide on top 10 tasks Create Scenarios
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The 5 C’s of Web Design (+) + USABILITY User Testing Test typical users – new and experienced Warm bodies will do… Hallway grab
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The 5 C’s of Web Design (+) + USABILITY User Testing 4-5 users will do Test fewer people but more often
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The 5 C’s of Web Design (+) + USABILITY User Testing One facilitator – advising and conducting test Two observers – not in line of sight
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The 5 C’s of Web Design (+) + USABILITY User Testing – How To Facilitator welcomes participant and explains procedure
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The 5 C’s of Web Design (+) + USABILITY User Testing Testing the SITE not the USER! Verbal protocol – keep talking Encourage questions – no answers
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The 5 C’s of Web Design (+) + USABILITY User Testing Facilitator keeps ‘poker face’ Observers stay silent and take notes
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The 5 C’s of Web Design (+) + USABILITY User Testing – What to look for Task completion User confidence Errors – time spent in error state
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The 5 C’s of Web Design (+) + USABILITY User Testing – Observables Head slappers Confusion of terminology Areas missed or overlooked
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The 5 C’s of Web Design (+) + USABILITY User Testing – Subjective feedback After tasks are finished
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The 5 C’s of Web Design (+) + USABILITY User Testing – Debriefing After Subjective feedback Explain the goals of the test to the user
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The 5 C’s of Web Design (+) + USABILITY Usability Testing – when to test Iterative design Design, test, design, test… then code it.
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The 5 C’s of Web Design Content Continuity Cut to the chase Context Community + USABILITY !
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The 5 C’s of Web Design Resources: www.useit.com - Nielson Norman Group www.useit.com Don’t Make Me Think – Steve Krug Home Page Usability – Jacob Nielsen Information Architecture for the WWW SIG CHI + SIG IA - Google
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The 5 C’s of Web Design Questions?
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