1. MARKETING PLAN Contents 1. Executive Summary (1 page) 2. Environmental Analysis (3) 3. SWOT Analysis (2) 4. Marketing Objectives (2) 5. Marketing Strategies (4) 6. Marketing Plan 7. Conclusion 8. References (1)

2. Executive Summary Contents 1. Introduction 2. Environmental Analysis 3. Target Markets 5. Marketing Objectives 7. Marketing Strategies 8. Marketing Implementation 9. Evaluation and Control

3. Environmental Analysis 1. The Marketing Environment 2. The Need for the Product 3. Demographics 4. Market Potential

4. SWOT Analyses 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats

5. Marketing Objectives 1. Sales 2. Profits 3. Status Quo 4. Market Share

6. Marketing Mix Product Strategies Product Strategies Distribution Strategies Promotion Strategies Pricing Strategies Distribution Strategies Promotion Strategies Pricing Strategies

7. Marketing Implementation 1. Organization 2. Time Table for Activities

8. Evaluation and Control 1. Checking the plan implementation

9. References 1. “Marketing Plan,” William M. Pride and O. C. Ferrell, Marketing - Concepts and Strategies, 12 th Edition, Houghton-Mifflin, 2003. Sample Marketing Plan, Appendix C, pp. C1-C11, and also, p. 30, and pp. 40-48. 3. “Whose Plan is Better Anyway: Yours or Mine,” Journal of Marketing Education, May- June, 2002, pp. 84-96. 4. Personal Interview with Mr. Any Name on 9/25-27, 2003 with Executive Director, Wild Adventures Theme Park, Valdosta, GA 5. “What is in it for me,” A discussion on Small Business Marketing in PBS local Channel 8 on 10/5/2003.