1. Company Profile

2. MPower Consultancy
MPower is a real estate industry-focused business consultancy company
We are a one-stop shop for Business & Strategic Marketing Advisory Services for Real Estate Developers
We help our clients by offering turnkey solutions for all their marketing needs – from project feasibility study to target customer identification and from project launch planning to sales training
We have unique proprietary service offerings including Estate Power – a Real Estate Magazine, Real Estate TV show & Property Expo

3. Snapshot of Our Services
Business Advisory Services
Project Feasibility Report
Marketing Advisory Services
Project Launch Strategy
Project Launch Campaign
Project Promotional Plan
Media Planning & Buying
Sales Advisory Services
Sales Promotion Planning
Sales Administration
Sales Training

4. Mpower’s 4M Business Tool
Map
Measure
Methodise
Maximise
Need
Analysis
Market
Analysis
Marketing
Planning
Revenue
Maximisation
Strategy

5. RE/MAX Property Clinic
Group Companies
Haardik Nayak
Wealth Management
A 20-year old financial planning and wealth advisory company
With offices in Surat & Navsari
RE/MAX Property Clinic
Regional Owner (South Gujarat) of world’s largest real estate franchise with presence in 90 countries with 90,000+ real estate agents
RE/MAX India has an agent network of 250+ people in India

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7. Our Services

8. Business Advisory Services

9. Project Feasibility Report
To assess viability / sustainability of proposed real estate project across segments – including Residential, Commercial or Retail
Mpower’s Project Feasibility Report covers comprehensive market analysis, pricing trends, customer identification & needs, sales forecast & financial viability of the project

10. Marketing Advisory Services

11. Project Launch Strategy
Market Analysis
Competitor Analysis
Target Customer Analysis
To identify key customer profile
Project Positioning & Identity
Pricing Strategy & Sales Forecasting

12. Project Launch Campaign
Advertising & Marketing Campaign Planning
Identify unique Project Differentiator
Creative Campaign Strategy

13. Project Launch Campaign
Print & Outdoor: Brochure, Advertisements, Hoardings, etc.
Films: Project 3D Walkthrough, Product Demo Film, Promotional Films, etc.
Radio Campaign
E-marketing (Website, Social Media marketing, etc.)

14. Project Promotional Plan
Project Promotional Plan covers interesting events & promotional activities to generate customer leads & site visits
Including Project Launch Event, Theme-based Events, Celebrity-Events, Mall-promotions, etc.

15. Media Planning & Buying
Effective use of media
Print (Newspaper, Magazine, etc.),
Outdoor TV
Radio
Mobile and Internet,
& Media Innovations

16. Sales Planning Activities

17. MPower’s Proprietary Tool
Capture. Manage. Analyze

18. Sales Promotion Planning
Lead Management
Will help manage and close leads
With our proprietary Lead Management System
“Sales Tracker”

19. Sales Administration
We help you manage Project Site in the most efficient way with our proprietary SOPs:
Site Management Planning
Mpower’s Realty Check
Customer Visit Planning

20. MPower’s Realty Check A 16-point Checklist for Sales Site Office
Customer Reception & Waiting lounge
Seating Arrangement with well equipped office
Computer Table for Sales Staff
42” TV & Laptop for presentation
Conference table with 8 seat capacity
Pantry with refrigerator & Tea/Coffee machine
Sign Boards Hoardings
Internal Decoration with Project Images, Lay Out Plan
Display developer’s past project
Site Visit Forms
Booking forms & Brochure. Visiting Cards
Major highlight or Project theme to be displayed as Wall Clock or Poster Etc.
Magazine stand & news paper etc.
Vehicle or Driver for site visit
Training or Writing Board
Washroom should be clean

21. Mpower’s Training Division

22. Mpower Academy’s Customised Sales Training
Staff Training to handle site-visits, sales calls and to increase sales efficiency:
Product / Project Training
To effectively communicate project benefits
Soft Skills Training
To manage the customers well

23. Unique Offerings

24. Estate Power – A Real Estate Magazine
Unique Monthly Magazine focusing on the growing Real Estate Industry
Engaging Format with Interesting Articles covering various aspects of real estate industry – including Interviews by leading personalities
Leading industry experts as Writers / Contributors
Representatives in 5 Cities across India, including Mumbai, Ahmedabad, Surat, Delhi & Bangalore

25. Estate Power – A Real Estate Magazine
Why Advertise with Estate Power:
Unique opportunity to showcase your products / real estate projects to potential customers & investors
Subscribers include HNIs, Business Owners, CEOs, Senior Industry Professional, Architects, Interior Designers, CAs, Doctors, Lawyers, Government Officials, etc.
More than 5,000 print subscribers in Gujarat and 10,000+ Digital Subscribers
Online Edition to reach out to wider audience, including NRIs

26. Estate Power – A Real Estate Magazine
Introductory Advertising Rates per Issue:
(for minimum 3 inserts)
Full Page Inside : Rs. 20,000
Back Cover Inside : Rs. 25,000
Front Cover Inside : Rs. 30,000
Back Cover : Rs. 40,000
(Proposed issues - October 2014,
December 2014 & February 2015 issues)

27. Estate Power – A Real Estate Magazine
Magazine Advertising Rates Per Issue: (From April 2015 onward): Full Page Inside : Rs. 40,000 (for minimum 3 inserts) Rs. 35,000 (for minimum 6 inserts) Rs. 30,000 (for minimum 12 inserts) Front Cover Inside : 30% more than Full Page Inside Back Cover Inside : 50% more than Full Page Inside Back Cover : 100% more than Full Page Inside

28. Estate Power – Property Show on Television
Upcoming Weekend Show on Television
A 22-minute show, Twice a Week
Covering Real Estate News, Feature on Developer,
Project Focus, Celebrity Home, Home Interior & Vastu Tips

29. Estate Power – Property Expo
Upcoming Event
A Unique 3-Day Property Exhibition
To be held in December 2014 at Ahmedabad & Surat
& in January / February 2015 at US, Canada, UK & Dubai

30. Our Clients We work with leading real estate developers including:
IRIS – Sky Villas (the Most Luxurious Project in Valsad, designed by Architect Hafeez Contractor)
B G Point – Commercial Property (Located on Valsad Highway)
Godrej Properties (For Ahmedabad Township Project)
Avadh (For Regalia - Navsari, Kimberley - Palsana & Utopia Club - Surat)
Desai Developers Pvt Ltd (For Mangonese Vila – weekend home project)
NJ Group
And many more…

31. Works as Managing Editor of Estate Power Magazine
Our Team
Haardik Nayak
CEO
Over 20 years of experience in Financial Planning, Wealth Advisory & Real Estate Sales.
Owns South Gujarat Franchise of REMAX & Founder of Haardik Nayak Wealth Management & MPower Consultancy.
Kashyap Pandya
Director
An Engg+MBA with over 15 years of experience in Brand Planning & Marketing Communication at Mumbai.
Works exclusively with Mpower & Estate Power for Real Estate Industry Clients.
Sanjiv Desai
Managing Editor
Over 22 years of experience in Media & Publications. Worked with Times of India and Divya Bhaskar as Regional Manager - Surat.
Works as Managing Editor of Estate Power Magazine

32. Our Team Vishal Dave Vidhi Jain Vikrant Mehta Kushal Vyas Business
Development
Executive
Vidhi Jain
Assistant
Editor
Vikrant Mehta
Business
Development
Executive
Kushal Vyas
Research
Analyst

33. Head Office: Ground Floor, ITC Tower, Majura Gate, Surat – 395001
Corporate Office: “Nayak Avenue”, Junathana, Navsari I