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A Compliance Act for Business Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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Presentation on theme: "A Compliance Act for Business Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com."— Presentation transcript:

1 A Compliance Act for Business Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

2 CAN SPAM ACT: A Compliance Act for Business Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

3 Don't use false or misleading header information 1 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

4 Don't use deceptive subject lines (if you're using trickery to try and get your emails opened, it's probably NOT okay) 2 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

5 Chances are, this is the one requirement that is slipping by. Simply a small line of text indicating that your message is an advertisement, how they were added to your list, the email address from which they subscribed, and possibly even the IP from which they subscribed (Several of our clients are doing this very well). 3 Identify The Message As An Ad. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

6 Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK). 4 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

7 Tell recipients where you are located. You must have a physical address in your messages. (PO Boxes are OK) 5 Tell recipients how to opt out of future email. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

8 Honor opt-out requests promptly. 6 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

9 Monitor what others are doing with your brand. 7 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com

10 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered. Download this information in: : Infographic | PDF Guide For more information on Can-Spam requirements, click here http://www.emaildelivered.com/email-delivered/can-spam-are- you-in-compliance/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers. Download this information in: : Infographic | PDF Guide http://www.emaildelivered.com/email-delivered/can-spam-are- you-in-compliance/


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