1. Presentation June 12th 2013 Recycling clothes for charity

2. CONTENTS 1.OUR CHARITY 2.WHAT WE DO 3.WHAT WE GIVE TO SOCIETY 4.WHY WE DON’T COMPETE WITH THE FASHION INDUSTRY 5.LET’S WORK TOGETHER

3. OUR CHARITY Helps homeless, addicts and other people with special needs Was founded 100 years ago Is run by 400 employees and 8000 volunteers Works in the streets Works in the media Collaboration with local and national political authorities - We give voice to those, who are seldom heard

4. WHAT WE DO (2ND HAND MARKET) WE: Have been selling 2nd hand goods since 1973 Run a chain of 240 shops nationwide Sold 2nd hand goods for 109,6 mio. DKK in 2012 Provide 10-20 % yearly growth rates Handled an estimated 5.000 tons of 2nd hand clothes in 2012

5. WHAT WE GIVE TO SOCIETY Our sales fund food, shelter aso. for homeless people and others in need We gear public investments with private funds We provide an environmentally safe alternative free of charge

6. THE ”SAY/DO” DISCREPANCY What consumers say and what they actually do: Organic shopping Volunteering Work hours Consumer self image / real actions - Don’t always trust what the studies say! Why 2nd hand shopping works: Social and environmental consciousness – PLUS cheap and easy

7. OUR MACRO-ENVIRONMENT Political: Gearing public investments, providing social services Economic: Massive business growth rates, cheap expansion opportunities Social: Increase in social awareness, particularly ages 55+ and 25- (more volunteers, more customers) Technological? Environmental?

8. WHY WE DONT COMPETE WITH FASHION Roughly 3 groups of customers  ”Treasure-hunters”  Can’t/won’t pay for new goods  Political consumers These groups are not likely to be buying new fashion items at full price

9. KIRKENS KORSHÆR AND FASHION – LET’S WORK TOGETHER ”Give your old clothes to charity when you buy new” ”Make room for new clothes in your wardrobe when you go shopping” Social and environmental image for your business while helping homeless