2. Introduction PepsiCo is a multi-billion dollar food and beverage corporation based in the United States. Its subsidiaries include Pepsi, Aquafina, Quaker Oats, Gatorade, Frito- Lay, Lipton, Mountain Dew, among many others. As of 2012, each line of products generated more than $1 billion each, and the products were sold in over 200 countries.

3. Products All these and many more!

4. Presence on Campus PepsiCo has a thick presence at Salt Lake Community College. Nearly all the vending machines on campus were provided by PepsiCo or one of its subsidiaries.

5. Presence on SLCC Campus PepsiCo offers a scholarship named “Pepsi Generation Excellence Cash Award” to SLCC students. Also, logos and pictures of PepsiCo products appear on advertisements throughout the campus

6. The Problem The choice of snacks in vending machines is limited to PepsiCo products.

7. Target Audience Youth are targeted by PepsiCo’s advertisements. Their products appeal to a younger crowd including college students who are likely to snack during the day. Watch this Pepsi commercial on the Internet: http://www.vimeo.com/51343618

8. Affects students and school faculty When students or faculty want a quick snack and can’t leave the campus they have to choose a product of PepsiCo PositiveNegative There is always a variety of PepsiCo’s products stocked in the vending machines for students and faculty to choose from

9. Conclusion PepsiCo controls what products will be sold in the vending machines. Although the choice of snacks in vending machines is limited, Pepsi provides students and school faculty with an array of snacks. Pepsi also gives back to the students by offering scholarships. All in all, PepsiCo is a good sponsor of Salt Lake Community College.