1. The 40’s 1940 - 1949

2. Introduction WWII – 1939 – 1945 1940 – Paris fell to Germany= controls haute couture 1941 – US enters War 1943 – Nylon stocking gone 1946 – 7 – French Fashion Houses reopen

3. Influences Social trends dictate fashion WWII – changed the world of fashion forever NY designers cut off from Paris during the war - Concentrated on sportswear for Americans - Ready to Wear Clothing

4. War goods manufacturing = most important McCalls – produced patterns for transforming men’s suits into ladies suits and women’s dresses into children’s clothing Hollywood - Movies

6. Silhouette Early – Inverted Triangle – broad shoulders, narrow hips Mid- Late – more natural/gentle = natural shoulders & bust, small waist & tailored skirts

8. Designers Christian Dior - The “New Look” - Longer lengths & fuller skirts - Nipped waist - Soft, feminine & romantic image - Corset used again

9. Women’s Styles Early New style of suits - Skirts – short & straight topped by short jackets Cardigans matched skirts Sheath evening gown replaced 30’s glamour gown

11. War Time Rosie the Riveter – Working class icon - Women took over jobs & kept things going at home - class barriers fall – people dressed down - Women wore trousers - Strict rations on fabric, food, etc = utility clothes – military influenced

13. American Designers - Introduced concepts of separates & coordinating outfits - Create illusion of more outfits

14. After War Ruffles – skirt hems, necklines & waistlines Peplums – fabric that extends a jacket at the waist – fitted at waist – flounce – butterfly, bustle & gathered A-line skirts, gored & gathered skirts with soft feminine blouses with bows and puffed/full sleeves 2 piece swimsuits Sweaters = too sexy

16. Shoes/Hats/Hair Wooden Wedge Shoe “Pump” Handkerchiefs, scarves & turbans popular during war time Snoods – knitted or crocheted – hold long hair back Pompadour hair style

18. Men Broad shoulders Jacket tapered to fit hips Duffle Coats – navy influence Zoot Suit – knee length draped jacket with shoulder pads, eye catching tie, long dangling key chain, high waisted pants, fully and deeply pleated & pegged at the bottom - popular with black and Hispanic teenagers