1. PUBLIC RELATIONS Effective Communication With Media By: Alex Kluesner

2. Make media work for you Press releases Concise Accurate Lead time Personal relationships Know your contacts Personalize pitches Focus your reach

3. Managing outcomes Silence kills Take ownership Identify a solution …for when things go wrong

4. Works Cited 1. http://www.forbes.com/sites/mikalbelicove/2013/12/10/1 3-dos-and-donts-when-pitching-to-the-media/ 2. http://www.businessinsider.com/pr-disasters-crisis- management-2011-5?op=1 3. Smith, Ronald D. Strategic Planning for Public Relations, 4th edition. 2013; New York, New York