1. Raleigh B2B Website A Real-Time Website Accessing Movex Barrie Timson Systems Manager

2. Movex Platform Movex 12.5 RPG AS400 iseries 270 IBM OS 5.3

3. Business Requirement Competitors were there already Our call centre of 12 order take staff =business cost Wish to improve customer service Reduce waiting times for representative

4. Solutions Considered Movex Webshop Module ISP-based MRC Reasons For Selecting MRC Lower Cost Greater Flexibility Implementation timescales iSeries-Specific Solution Experience of Movex No iSeries upgrade required

5. Initial Requirements – Phase 1 Must have Raleigh look & feel Real-time Movex-based pricing Real-time Stock Availability Real-time order entry to Movex Add-on selling - Mixed Qty discounts, Qty thresholds Security -To specific product lists -To see prices -To place orders Multiple ways to add to basket(Quick Order, Product Search, File Upload (Epos) Account & order history details Volumes: 2,000 Customers Product Range 9000 parts & 1100 bikes

6. Initial Requirements – Phase 2 New Raleigh graphics – look & feel EPOS upload Improved product searches Better navigation Promotional activity Increased use of graphics Favourites capability

7. Version 1 – 3 Years Ago Good Functions But Looks Tired

8. Version 2 – March 2010 Same Underlying Functions New Look & Feel New Functions

9. Hardware Set-up FirewallFirewall iSeries Movex V12.5 OS400 V5R3 Blade Server Windows Server 2008 Apache Tomcat MRC m-Power JDK 1.6 ISP

10. Initial Screen Secure Log-On Different user levels: Payer/Branch

11. Home Page Header-Menu Side-Menu Main Body Adverts

12. Product List Pages Dynamic Filter “Your Price” Stock Availability More Details Prices On/Off Printer-Friendly Images

13. Product Detail Pages Images Qty Discounts Mxd Qty Disc’s Alternate Items Related Items

14. Shopping Basket - 1 Qty Discounts Mxd Qty Disc’s Checkout Del. Charges

15. Shopping Basket – Delivery Charge Calculation Complex Calculations Uses Movex Data Also Uses MRC Data Tables

16. Quick Order Entry Direct to Basket

17. Quick Search Searches Only “Your” Items

18. Shopping Basket Upload – Browse From EPOS Systems Or From.XLS

19. Shopping Basket Upload - Results Item Checks Qty Changes

20. Shopping Basket Upload - Proceed Add Valid Lines to Basket

21. Checkout – Screen 1 Multiple Delivery Methods

22. Checkout – Screen 2 Address info PO # Send to e-Collaborator Select Payer/Branch

23. Favourites Multiple Lists Easily Maintained By Customers

24. Service Parts Item Groups

25. New Products By Category

26. Clearance Lines Real-Time

27. Promotions - Xmas Targets Incentive Rewards Real-Time Tracking

28. Promotions – By Category Real-Time

29. Downloads Marketing Material

30. My Account – Financial Summary My Account

31. My Account – Open Orders My Orders

32. My Account - Statements Real-Time Statements

33. Contact Us Multiple Routes

34. Success of Web Orders

35. The Results Now 60% of trade order-take is placed on-line Customer-Service improvements - Phone & web-based methods - Call answer-times from 30 seconds to 2.5 seconds Major account (Halfords,JJB Sports, Go Outdoors) log-ins Customer retention loyalty Major brands work more closely with Raleigh Web site evolves with the business - Favourites was a customer’s suggestion Parts turnover up 20% in last 2 years Profits improved

36. Thanks !!