1. Advertising
History
Meeri Sild

2. 1477 First handbill advertisement in England
1622 First English newspaper advertisement
1704 First newspaper advertisement in America

3. 1830s Penny press gets heavy advertising support
1869 Rowell & Ayers publish newspaper directories for advertising
Late 1800s Printing technology allows visually appealing ads
Late 1800s Magazines provide vehicle for mass national advertising

4. Late 1800s Advertising agencies grow in importance
1922 First radio advertisement
1930s Radio advertising booms as audience grows

5. 1950s TV replaces radio as national ad medium
1971 Cigarette advertising banned from TV
1970 More than 300 universities offer PR courses
1980s Cable grows as segmented ad medium

6. Look at the examples and write down:
A. What is advertised?
B. When was the advertisement made?

7. 1.

8. 2.

9. 3.

10. 4.

11. 5.

12. 6.

13. 7.

14. 8.

15. 9.

16. 10.

17. 11.

18. 12.

19. Answers 1. 1920 – soap 2. 1926 – shampoo 3. 1929 – radio
– television
television

20. – aeroplane
– airlines
– ship
– cruise
11. World War II
12. World War II

21. Task:
Think – how advertisements have evolved nowadays
Find some examples of modern advertisements
Find some famous advertising slogans

22. References: http://www.abacon.com/folkerts1/ch15dl.html

23. The End