1. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. Social Media Manager February 12, 2014 WD CONFIDENTIAL My Passport Pro Social Media Jeremiah Broske

2. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. 2 Objectives & StrategiesTactics Overview My Passport Pro – Social Media Establish WD as the storage expert within the creative professional and Mac communities Create content with WD Creative Masters to highlight products features for Creative Pros Support and utilize Influencers and Product Experts to engage our community Provide product and technology education for our core audiences that empowers them to feel like experts Ongoing and always on campaigns highlighting WD as brand of choice for Mac users and Creative Pros Announcing with posts across all social media sites Showcase editorial reviews to reinforce the press’s reaction to the product Support PR Influencer and Blogger Outreach program to core use case audiences Twitter chat and Google+ Hangouts post launch with product expert  Creative Pro or WD influencer to explain benefits of the device  Creative Pro Twitter Chat Series over the course of 2-4 weeks Utilize WD Creative Masters and other industry influencers to generate ongoing buzz around technologies Dedicated hashtag campaigns such as: #Worthsaving #Thunderbolt #RAID Develop Infographics to highlight benefits of WD technology WD CONFIDENTIAL

3. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. 3 WD CONFIDENTIAL Pre-Launch Activities Raid Education  3 week campaign highlighting key benefits of RAID  Similar to Personal Cloud Education Campaign  Will also help prep consumers for a RAID version of future CSS products Promoting Solution Series Videos from Matt Bennion across all social channels My Passport Pro – Social Media

4. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. 4 WD CONFIDENTIAL Launch Activities Announce product across all social media sites 3/27  Images of product next to Macbook Pro  Swap out of social skins Showcase editorial reviews to illustrate that the press love the product Promoting Creative Spirit stories on YouTube and 15 second Attract videos on Instagram Featuring drive in MacWorld coverage with daily giveaways  Instagram images with My Passport Pro at our booth  Twitter giveaway during Macworld My Passport Pro – Social Media

5. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. 5 WD CONFIDENTIAL Post-Launch Activities #DidYouKnow Series  Very positive reactions from fans on these posts  Highlight features of My Passport Pro  Use Infographics to showcase small facts people aren’t usually aware of Twitter/Google+ Chats  Google+ Chat with MikelParis and his sound mixer  Twitter chats with Product Managers and Influencers Creative Pros and Influencers  Working with Steven on promoting the work of their influencers to continue to drive creative pro messaging  CJS / Total Chaos Michael Coleman Social Hashtag campaign to support “What’s In Your Bag” My Passport Pro – Social Media