1. The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present: Doing Well by Doing Good The Business Case for Pro Bono October 3, 2012

2. Doing Well by Doing Good Geoff Goldberg, Chief Advancement Officer, McCarter & English John Ogden, President + CEO, Innovative Results LLC Bret Parker, Vice President and Associate General Counsel, Elizabeth Arden, Inc. Robert S. Whitman, Partner, Labor & Employment Department, Seyfarth Shaw LLP

3. Providing legal services to the poor, disadvantaged, and other individuals or groups unable to secure legal assistance to address critical problems including problems of society as a whole. Doing Well by Doing Good

4. 1. Pro Bono is an investment, not a cost  Recruiting and retention  Training  Altruism  Profit

5. Relationships Doing Well by Doing Good

6. Work with, not for, in-house counsel on something you both really care about  Profit Relationships Doing Well by Doing Good

7.  Overcoming your own hesitations  In-house counsel’s point of view  Popping the question How? Doing Well by Doing Good

8.  Overcoming your own hesitations How?  Cost or investment?  Chicken or egg?  You, first Doing Well by Doing Good

9. How?  In-house counsel’s point of view  I could use the help  Show me we’re a match  You never know Doing Well by Doing Good

10. How?  Popping the question  Shout it out!  Know the answer  Don’t self-edit Doing Well by Doing Good

11. Some good places to start Pro Bono Institute - www.probonoinst.org ProBono.net - http://www.probono.net/ New York City Bar Justice Center - http://www2.nycbar.org/citybarjusticecenter/pro-bono-center/pro-bono- center-overview Lawyers Alliance for New York - www.lawyersalliance.org/lawyers.php The Legal Aid Society -http://www.legal- aid.org/en/probono/volunteerprobono.aspx Pro Bono Partnership - www.probonopartnership.orgwww.probonopartnership.org