1. The Font of All Personality BBC News

2. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality Could be more important than the piece of writing itself

3. The New Graphology Graphology is the art of studying handwriting Used to try to analyze people and their personalities Personal handwriting has gone out of commission with advances in technology Thus, analyzing typefaces has become the new front to gain insight to a person’s character

4. The Psychology of Fonts Commissioned by Lexmark Printers Written by Dr. Aric Sigman Explains how font influences the audience’s opinion of you whether it be your boss to your significant other

5. What is your font saying? Courier –Sensible Georgia, Shelly –“Rocker Chick”

6. Some Famous Examples Kylie Minogue (sex kitten) –Shelly Ian Beale (cheapskate anorak) –Courier Richard Branson (professional yet appealing) –Verdana Anna Ford (trustworthy and respectable) –Times New Roman

7. First Impressions Sigman says font often gives first impressions and can “affect decisions that will shape your future” Font size is also important and should be used appropriately –For a power letter, less is more. A smaller typeface is more professional

8. Some Suggestions Professional letter –Applying for a job (CV) TNR for traditional company Verdana for contemporary company Cold Tone –Quitting a job on bad terms Courier new

9. Font Styles Rectilinear fonts more popular with men –Bookman Old Style Round and curvy fonts with prominent tails more popular with women –Bradley Hand ITC

10. Font Styles Serif fonts –Show a compromise between old and new –Demonstrate trustworthiness –Often used with lawyers Rockwell

11. Conclusion Font is a huge opportunity for people to express themselves Should be more fully explored and exploited by people to put forth their best first impression and display their personalities in print