1. Boston Matrix By Robert Vadas

3. -The Boston Consulting group developed this as a tool of portfolio analysis -Portfolio is the collection of businesses or products that make up a business -Can be applied to portfolio of products

4. Chart

5. -Question Mark(Problem Child) Low share of a rapidly growing market, has potential but the future is uncertain -Stars High share of a rapidly growing market, position of leadership in a high growth market -Cash cows High share of a slowly growing market, little potential for growth -Dogs(Means unattractive) Low share of a slowly growing market, not going anywhere

7. Advantages/Disadvantages Question Mark(Problem Child) Advantage: Has potential to become a Star Disadvantage: Has potential to become a Dog Stars Advantage: Product/Business is strong Disadvantage: High spending on marketing a product Cash Cows Advantage: Large positive cash inflow Disadvantage: Little potential for growth Dogs Advantage: Low spending Disadvantage: Failed product not going anywhere