1. Shape Up America! Prepared for FDA Meeting 10-23-03 Barbara J. Moore, Ph.D. President and CEO, Shape Up America! www.shapeup.org barbara.moore@att.net

2. Topics to be Covered Founding of Shape Up America! Mission Targets of the campaign Impact Summary

3. Shape Up America! grew out of the Healthy People Campaign C. Everett Koop, M.D., Sc.D. – U.S. Surgeon General, 1981-1989 Shape Up America! founded in 1994

4. Mission of Shape Up America! To raise awareness of obesity as a health issue (vs. cosmetic issue) To provide responsible information on weight management to –The Public –Health Care Professionals –Educators (The Media) –Policymakers (Government/Employers)

5. On Your Way To Fitness Distributed more than 5 million copies to the public (800#, etc.) Donated 5000 copies to the Diabetes Prevention Program (DPP) Weight Loss Accomplished in all three arms of the DPP

6. Know Your BMI Campaign In 1995 – journalists refused to use the term – talked only about “weight” Body Mass Index or BMI is now a term in common usage by the public, the media and the health professional community

7. Guidance for Treatment of Adult Obesity (1996 first edition) Evidence based (quality ranked) Comprehensive – all comorbidities; all treatment modalities Distributed >200,000 copies 1996-1998 3 rd edition distributed via Medical School Lecture Tour 2002 (24 institutions)

8. The Media PSAs on overweight, physical activity, know your BMI -- TV and radio stations across the nation (1996-2001) Held 6 press conferences in New York City and Washington DC (1996-2001) Developed press releases and evergreen pieces for print media Spent $4.5 million – messages reached 40 million households

9. The Public Website (www.shapeup.org) 60,000 to 220,000 visitors per monthwww.shapeup.org Self reported positive behavioral change in 58% of respondents (n=3200) to our user survey

10. “Diabesity®” Initiative 2001 national conference exploring the explosion of pediatric and adult type 2 diabetes and obesity Second conference to be convened at Rutgers University on November 21 – 22, 2003 (researchers and health care profs)

11. Childhood Obesity International conference on childhood obesity Washington DC on Dec. 8, 2003 Focusing on pregnancy, parenting and very early childhood factors Proceedings to be published and disseminated (2004 - 2005)

12. CONCLUSION Shape Up America! is well established and trusted as a brand It is able to garner media attention and “educate” consumers and HCP’s in a variety of ways We welcome partnerships to leverage communication of obesity, health and fitness messages

13. Shape Up America! www.shapeup.org