1. Digital- trans- & crossmedia Storytelling

2. Storytelling Telling a story (narrative) – is a very old tradition Digital storytelling is about combining text, images, sound, video and with other digital content Important is authenticity Digital Storytelling: Theorie

3. De ontstaansgeschiedenis van Lego, http://youtu.be/NdDU_BBJW9Y

4. Be Moved door Sony http://discover.store.sony.com/be-moved/ Campagne Aubade lingerie http://youtu.be/7E_ccK5uh6o

5. Crossmedia https://youtu.be/A4edHbXabPQ

6. http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek

7. https://www.facebook.com/MarsCuriosity

8. Transmedia

9. http://bear71.nfb.ca/#/bear71

10. Fragmented story If the story is covered on different social media platforms… the story is fragmented There is no real beginning or ending So use same tone of voice, images, house style… Think about the story you want to tell Digital Storytelling: Theorie

12. http://youtu.be/D-Yq2XtBVHc

13. Schorem Haarsnijder en Barbier All touch points of Schorem are consistent. Online (website) and offline (shop) you feel the atmosphere of the 50’swebsite story, told consistent way Schorem is a story, told in a consistent way Website: www.schorembarbier.nlwww.schorembarbier.nl Facebook: www.facebook.com/Schoremwww.facebook.com/Schorem Twitter: twitter.com/Schorembarbiertwitter.com/Schorembarbier Deel 1 – Wat is visuele litteratuur Digital Storytelling: Theorie

14. Storytelling: strategy and tactics With storytelling you show the identity of your brand/compagny/organisation This identity is connected with the strategic direction you want to go The content marketingmix (which content on which platform or channel) is the tactical part Trans- & crossmedia Storytelling

16. Instagram/Vine storytelling Tell a visual story with photos Use unique hashtags or brand-urls http://www.socialmediatoday.com/content/top-4-examples-vine- brand-storytelling-date http://www.socialmediatoday.com/content/top-4-examples-vine- brand-storytelling-date http://instagram.com/taylorguitars Source:http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ Go for interactivity with the target group Sharing photos, contest … More info:http://www.socialmediaexaminer.com/instagram-for- business-tips/ http://www.socialmediaexaminer.com/instagram-for- business-tips/ Trans- & crossmedia Storytelling

17. Pinterest storytelling By the choice of images, the name of boards, http://www.pinterest.com/katespadeny/ http://www.pinterest.com/katespadeny/ Combining with real events http://www.pinterest.com/oscarprgirl/bridal/ http://www.pinterest.com/oscarprgirl/bridal/ Think in themes http://www.pinterest.com/KLM/ http://www.pinterest.com/KLM/ Integrate a quiz http://www.pinterest.com/KLM/klm-travelquiz/ http://www.pinterest.com/KLM/klm-travelquiz/ ‘Pin It To Win It’ contests http://www.pinterest.com/huhot/grill-meal-contest/ http://www.pinterest.com/huhot/grill-meal-contest/ Trans- & crossmedia Storytelling

18. Storify Deel 1 – Wat is visuele litteratuur Cut, paste and link with Storify (http://storify.com)http://storify.com Aggregate information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storify http://youtu.be/5JKo4Ll4Mng http://youtu.be/ZR305mwfreY

19. Ad Interaction with augmented reality

20. Augmented reality with Layar Layar (www.layar.com)www.layar.com Example: http://youtu.be/wi80g9WJvmw http://youtu.be/wi80g9WJvmw Trans- & crossmedia Storytelling

21. Framing Framing tells a story from a certain perspective It is done by the point of view of tehe camera, the tone of voice… It gives an extra dimention to your story Digital Storytelling: Theorie

23. http://youtu.be/vKi4D_4Egl8 http://vimeo.com/53671575 Original Story

24. Adapted Story