2. Home Automation in Italy Status and trends Paolo Mongiovì WG1-N1334

3. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 2 Sistema Casa Since 1993 the specialized distribution channel for simple and custom automated solution The bridge between technology and the domestic environment Offering with an ample range of products and services

4. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 3 Increase of end user acceptance of technology 10 millions of broadband subscribers with 42% growth More companies invest on Home Automation H.A. as key marketing point for electrical companies Builders interest to the added value Italian market

5. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 4 Italian market 60 millions of inhabitans 27 millions of houses 65% apartments in condominium 35% single houses New houses in 2007: 300.000 Renoveted houses in 2007: 700.000

6. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 5 Assodomotica Association founded in 2005 To accelerate the H.A. market To spread know how at every level Address all operators interested to H.A. Point of reference for the market CABA and TAHI partnership

7. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 6 Home Automation Market 90 % of H.A. installations are in new and renovated houses 10% of H.A. installations are in existing houses Security installations in new and renovated houses: 40% Total security installations in 2005: 400.000

8. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 7 Market Trends End users awareness of the benefits of the integration Easy of use as key requirement (touchscreens, remote controls, …) Trend from security to integration of automated functions Installers training vs system integrators

9. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 8 Assodomotica Forecast Base installation -Standard functions including security, safety, HVAC control Advanced installation - Customized functions including security, safety, HVAC control, lighting, audio, video, …

10. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 9 Assodomotica Forecast Average value of base H.A. installation: 3.000 € Average value of advanced H.A. installation: 15.000 € Base H.A. installations: 90% Advanced H.A. installations: 10% H.A. installations in 2005: 10.000 = 42 millions € H.A. installations in 2010: 100.000 = 400 millions €

11. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 10 HOME AUTOMATION FORECAST IN ITALY (Number of systems per year) 0 20000 40000 60000 80000 100000 120000 200520062007200820092010 Base systemsAdvanced systemsTotal

12. ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 11 HOME AUTOMATION FORECAST IN ITALY 0 100 200 300 400 500 200520062007200820092010 M € Base systemsAdvanced systemsTotal

13. SISTEMA CASA Piazza Luigi di Savoia 24 20124 – Milan, Italy mongiovi@sistemacasa.it www.sistemacasa.it