1. Economy & Culture

2. Roaring Twenties I. New EconomyI. New Economy –A. Technology 1. Electricity1. Electricity –Rising Demand –1913-1927 4x Customers –16% to 63% w/ lights 2. New Products2. New Products

3. Roaring Twenties I. New EconomyI. New Economy –B. Consumerism

4. Roaring Twenties I. New EconomyI. New Economy –B. Consumerism 1. Buying on Credit1. Buying on Credit –Old View v. New View –Installment Plan –1929 = 60% Cars, 70% of furniture, 80% vacuums, radios, refrig., 90% sewing & washing machines

5. Roaring Twenties I. New EconomyI. New Economy –C. Advertising

6. Roaring Twenties I. New EconomyI. New Economy –C. Advertising

7. Roaring Twenties I. New EconomyI. New Economy –C. Advertising 1. Bruce Barton1. Bruce Barton “Picked up 12 men from the bottom of society and forged an organization that conquered the world.”

8. Roaring Twenties I. New EconomyI. New Economy –D. Increased Productivity 1. Scientific Management1. Scientific Management –E. Henry Ford & Automobile 1. Model T1. Model T

9. Roaring Twenties I. New EconomyI. New Economy –E. Henry Ford & Automobile 2. Assembly Line2. Assembly Line 3. Factory Town & Philosophy3. Factory Town & Philosophy

10. I. New EconomyI. New Economy –F. Impact of Automobile 1. Economic Impact1. Economic Impact 2. Social Impact2. Social Impact Roaring Twenties

11. I. New EconomyI. New Economy –G. Labor in the New Era 1. “Welfare Capitalism”1. “Welfare Capitalism” 2. “American Plan” (open shop)2. “American Plan” (open shop) 3. Hard Times for Organized Labor3. Hard Times for Organized Labor –H. Farm Problems Roaring Twenties

12. II. New CultureII. New Culture –A. Entertainment/Mass Media 1. Radio1. Radio –a. 1920, KDKA (Pittsburgh) Roaring Twenties

13. II. New CultureII. New Culture –A. Entertainment/Mass Media 1. Radio1. Radio –b. 1930 = +800 stations & 10 million radios »NBC & CBS Roaring Twenties

14. II. New CultureII. New Culture –A. Entertainment/Mass Media 1. Radio1. Radio –c. Bring People Together Roaring Twenties

15. II. New CultureII. New Culture –A. Entertainment/Mass Media 2. Movie Industry2. Movie Industry Roaring Twenties

16. II. New CultureII. New Culture –A. Entertainment/Mass Media 2. Movie Industry2. Movie Industry Roaring Twenties

17. II. New CultureII. New Culture –A. Entertainment/Mass Media 2. Movie Industry2. Movie Industry Roaring Twenties http://www.youtube.com/watch?v=2MUBrClhgks http://www.youtube.com/watch?v=MdPgGqnjSTI

18. II. New CultureII. New Culture –A. Entertainment/Mass Media 2. Movie Industry2. Movie Industry Roaring Twenties The Jazz Singer

19. II. New CultureII. New Culture –A. Entertainment/Mass Media 2. Movie Industry2. Movie Industry Roaring Twenties Clara Bow Mary Pickford

20. II. New CultureII. New Culture –B. Popular Heroes 1. Sports1. Sports Roaring Twenties

21. II. New CultureII. New Culture –B. Popular Heroes 1. Sports1. Sports Roaring Twenties http://www.youtube.com/watch?v=uS7Iq_I0i6M

22. II. New CultureII. New Culture –B. Popular Heroes 1. Sports1. Sports Roaring Twenties

23. II. New CultureII. New Culture –B. Popular Heroes 2. Charles Lindbergh2. Charles Lindbergh Roaring Twenties

24. II. New CultureII. New Culture –B. Popular Heroes 3. Amelia Earhart3. Amelia Earhart Roaring Twenties

25. II. New CultureII. New Culture –C. Women & Changing Roles 1. Revolution in Morals1. Revolution in Morals –a. Flapper Image –b. Sigmund Freud Roaring Twenties

26. II. New CultureII. New Culture –C. Women & Changing Roles 1. Revolution in Morals1. Revolution in Morals –c. Margaret Sanger & Birth Control Roaring Twenties

27. II. New CultureII. New Culture –C. Women & Changing Roles 2. At Home, Divorce, & Education2. At Home, Divorce, & Education Roaring Twenties “No Ring”

28. II. New CultureII. New Culture –D. Jazz Age Roaring Twenties

29. II. New CultureII. New Culture –E. Harlem Renaissance 1. Poets and Musicians1. Poets and Musicians 2. Marcus Garvey2. Marcus Garvey –a. UNIA & “Back to Africa” Roaring Twenties Zora Neale Hurston

30. II. New CultureII. New Culture –C. Literature of Alienation 1. “Lost Generation”1. “Lost Generation” –H.L. Mencken –F. Scott Fitzgerald –Theodore Dreiser –Ernest Hemingway –Sinclair Lewis –William Faulkner –Poetry—Eliot, Frost, Cummings 2. Architecture—Frank Lloyd Wright2. Architecture—Frank Lloyd Wright Roaring Twenties