1. savills.com Conference of the Isles Towards tenure neutrality Helen Collins, Director Savills Housing Consultancy

2. 1 Overview Placemaking 2 Policy into practise 3 Lessons learned 4 Success factors 5 Outcomes

3. Placemaking and Sustainable Urbanism

4. Placemaking  An approach to development employing the principles of sustainable development

5. What is sustainable urbanism?  Walkable neighbourhoods, supporting a variety of transport modes  Mixed, tenure blind residential  Neighbourhood retail, within walking distance of homes  Permeable urban layout  Integrated public space  Community centres and facilities

6. Valuing Sustainable Urbanism

7. Aylesbury, Dorchester, Glasgow

8. ‘Sustainable urbanism’ pays … Source: Savills Research +45% +18% +30%

9. Sales rates on sustainable urbanism development were more than double that on the standard one SustainableStandard No. of units1,2001,021 Rate of sale per year 20085 Mixture of property types, tenures, in a vibrant urban setting = higher rate of sale

10. Policy into practise..

11. savills.com Rent conversions

15. Flexible Tenure: Outcomes to date Stimulated demand Increased occupancy rates Driven a value premium Created organically mixed communities Broken down barriers to, and negative perceptions of, affordable housing Helped people access a home Built in flexibility and value for the future

16. Parc Eglwys, Newport Source: Lovell

17. Pendleton Together, Salford Source: Together Housing Group/Salford CC

18. Pendleton Together, Salford Source: Together Housing Group/Salford CC

19. Lessons learned!

20. Success factors  Policy infrastructure  Design quality – layout, homes, elevations  Local infrastructure – transport, schools, services  Tenure blind marketing and branding  Tenure ‘pepperpotting’  Local lettings plans – mixed incomes  High quality neighbourhood management  Subsidy

21. Outcomes  Scheme viability – forward sell ‘affordable’ homes  Faster build rate – increased occupancy rates  Creating scale and sense of place  Value premium  Real choice  Breaking down barriers