1. Budapest – Pearl of the Danube Budapest as an enchanting citybreak destination

2. Budapest facts & figures Area: 525 square kilometres Population: 1.700.000 Time zone: Central European time (GMT+1 )

3. How to get to Budapest from Madrid? Direct connection from Madrid to Budapest by Malév Airlines 14 flights/week by AirEuropa 2 flights/week by WizzAir 4 flights/week

4. Tourist arrivals and overnights in Budapest (2008) 2008 Tourists 2.551.558 overnights 6.015.145 Average stay 2,4

5. 74,4% of revenue on behalf of foreign tourists belongs to the city of Budapest in Hungary!

6. Importance and influence of tourism in Budapest every 8. working place 8-8,5 % of GDP tourism tax revenue industrial tax revenue

7. Capacity of hotels in Budapest (2000/2008) hotelsroomsbeds 200020082000200820002008 *****9162670363743927312 ****264845856607980513684 ***6088480655091077311005 ∑:12217112472163232749734714

8. International hotelchains in Budapest Accor Hotels Novotel Marriott Kempinski Le Meridien Corinthia Hilton Intercontinental Four Seasons Holiday Inn Best Western Ramada NH Hotels K&K Sofitel Boscolo

9. Arrivals Germany228.858 United Kingdom226.938 USA 163.801 Spain133.660 Scandinavian countries133.154 Italy123.725 Romania105.789 France102.064 Japan67.169 Austria66.704 TOP10 destinations 2008

10. Spain 4th most important country Tourist arrivals in 2008: 133.660 –Tourist arrivals in 2002: 84.011 Tourist overnights in 2008: 334.350 –Tourist overnights in 2002: 224.215

11. World heritage

12. Architectural variety

13. Budapest unique Largest Parliament of Europe Largest functioning synagogue of the world Europe’s first underground railway

14. City of the baths 118 thermalsprings, 12 spas

15. Cultural life/ entertainment Various cultural programs Classical music/light music Night life

16. Gastronomy/coffee-houses Traditional Hungarian cuisine International cuisine Famous Hungarian wine-culture Wide supply of traditional coffee-houses

17. Touristical promotion of Budapest Tourism Office of Budapest www.budapestinfo.hu Budapest Card Free publications, citymaps PR, BudapeStudy 5 tourist information offices in the city

18. Co-operations HNTO (Hungarian National Tourist Office) Co-operations with companies of the Municipality (Budapest Spas., Public Transportation Ltd.…) Cultural institutions, museums Representatives abroad Embassies in Budapest…

19. Main marketingactivities in 2009 Spain (campaign) China (Hungarian weeks in Beijing) Japan (Hungarian week in Tokyo)

20. Publications in 2009 Budapest Guide (freeBudapest Guide (free, 17 languages, 1.000.000 ex.) City Map (free tourist mapCity Map (free tourist map, 3 languages, 1.200.000 ex.) Well-informed in BudapestWell-informed in Budapest (free, 5 languages, 210.000 ex.) Cultural Guide (freeCultural Guide (free, 2 languages, 100.000 ex.) Tourism in Budapest (free publication for tradeTourism in Budapest (free publication for trade, 5000 ex, 2 languages)

21. Exhibitions in 2009  Utrecht - Vakantiebeurs  Vienna - Ferien  Stuttgart – CMT  Madrid – FITUR  Munich - CBR  Milan - BIT  Berlin – ITB  Moscow – MITT  Gothenburg – TUR  Beijing - COTTM  London – WTM  Budapest – Utazás

22. Website – www.budapestinfo.hu Official touristical website of Budapest 2,4 million visitors yearly 1,1 million downloads monthly Hotel-booking Eventscalendar Trade pages

23. Budapest Card 48 hours / 72 hours Free public transport Museums, sights Sightseeing tours Restaurants Programs, events

24. BudapeStudy, PR, BTH News

25. Tourinform offices Airport -Ferihegy 1 Airport - Ferihegy 2A and 2B Downtown – Sütő street Liszt Ferenc square – near Oktogon

26. Christmas market  one of the best christmas markets in the world (by Travel&leisure magazine, Sunday Times)  more than150 cultural programs  600.000 visitors

27. Thank you for your attention! László Fekete managing director