1. August 14, 2013 Summer Institute-Serving Up Breakfast Serving Up Breakfast The Massachusetts School Breakfast Challenge (MSBC)

2. August 14, 2013 Summer Institute-Serving Up Breakfast The Massachusetts School Breakfast Challenge MSBC Overview Kerry Callahan, MPA Massachusetts Department of Elementary and Secondary Education (ESE) Funding Resources Jill Seewagen, RD, LDN New England Dairy & Food Council Starting and Expanding a School Breakfast Program Ashley Krebs, RD, LDN Child Nutrition Outreach Program, at Project Bread

3. August 14, 2013 Summer Institute-Serving Up Breakfast What is the Massachusetts School Breakfast Challenge? The Department of Elementary and Secondary Education (ESE) and the MSBC partners are challenging Massachusetts School Districts to increase their school breakfast participation by 35% Districts are competing for recognition and awards from January 2013 to December 2014

4. August 14, 2013 Summer Institute-Serving Up Breakfast Why increase School Breakfast Participation? Research has shown that students who eat breakfast are ready to learn Schools that implement breakfast programs see improvements in attendance, behavior, and test scores According to the No Kid Hungry campaign, 60% of K-8 teachers across the United States say they regularly have children in their classrooms come to school hungry

5. August 14, 2013 Summer Institute-Serving Up Breakfast Why increase School Breakfast Participation? In Massachusetts, 57 percent of students who qualify for free or reduced price lunch do not eat school breakfast on a given day - which according to the Food Research and Action Center places the Commonwealth 42nd among states in low-income student school breakfast participation

6. August 14, 2013 Summer Institute-Serving Up Breakfast The Massachusetts School Breakfast Challenge Partners

7. August 14, 2013 Summer Institute-Serving Up Breakfast How will school districts compete in the challenge? School districts that increase student average daily participation (ADP) in their school breakfast program by a minimum of 35% between January 2013 and December 2014 will be recognized for their accomplishments. District breakfast ADP as of October 2012 will serve as the baseline data for the Challenge.

8. August 14, 2013 Summer Institute-Serving Up Breakfast How will school districts compete in the challenge? Districts that meet or exceed the Challenge’s breakfast participation goal and sustain an ADP increase of at least 35% will be acknowledged with Breakfast Challenge awards School districts offering the School Breakfast Program are automatically enrolled in the Challenge. A district may choose to opt out of and private schools can opt in to the Challenge by contacting ESE.

9. August 14, 2013 Summer Institute-Serving Up Breakfast School Breakfast Resources ESE and New England Dairy & Food Council (NEDFC) are offering grants The ESE funded Child Nutrition Outreach Program (CNOP) will provide schools with technical assistance and outreach support

10. August 14, 2013 Summer Institute-Serving Up Breakfast School Breakfast Resources Massachusetts School Breakfast Challenge Website: www.MASchoolBreakfast.orgwww.MASchoolBreakfast.org ESE is reaching out the school Superintendents and Administrators Associations to request their support for the challenge and advocacy with their members.

11. August 14, 2013 Summer Institute-Serving Up Breakfast www.MASchoolBreakfast.org

12. August 14, 2013 Summer Institute-Serving Up Breakfast www.MASchoolBreakfast.org

13. August 14, 2013 Summer Institute-Serving Up Breakfast How can you increase your school district’s breakfast participation and meet the Massachusetts School Breakfast Challenge? Learn Explore Apply Seek Execute Serve Meet Win

14. August 14, 2013 Summer Institute-Serving Up Breakfast The Massachusetts School Breakfast Challenge View our Challenge Video Will you meet the Challenge?

15. August 14, 2013 Summer Institute-Serving Up Breakfast Funding Opportunities Funding is often identified as the biggest barrier to starting or expanding a breakfast program Multiple funding opportunities and technical assistance available through the school year Funding is often identified as the biggest barrier to starting or expanding a breakfast program Multiple funding opportunities and technical assistance available through the school year

16. August 14, 2013 Summer Institute-Serving Up Breakfast Fuel Up to Play 60 Funding opportunities available for K-12 schools enrolled All schools eligible, regardless of F/R percentages Funding opportunities available for K-12 schools enrolled All schools eligible, regardless of F/R percentages

17. August 14, 2013 Summer Institute-Serving Up Breakfast Fuel Up to Play 60 Up to $4,000 per school Competitive, and awarded based on application quality Next funding deadline November 1, 2013 Up to $4,000 per school Competitive, and awarded based on application quality Next funding deadline November 1, 2013

18. August 14, 2013 Summer Institute-Serving Up Breakfast Department of Elementary & Secondary Education Eligible schools offer the School Breakfast Program (SBP) Have a participation difference between NSLP and SBP for students eligible for free or reduced price meals of greater than 50% throughout the 2011-2012 and the 2012-2013 school years. Competitive grant, up to $7,500 per school to support breakfast initiatives

19. August 14, 2013 Summer Institute-Serving Up Breakfast Action for Healthy Kids-Kellogg’s School Breakfast to School Wellness Partnership The District must have a minimum of 10 schools or up to 20 schools participating in grant. The majority of the District’s schools have a 50% or greater eligibility for free and reduced- price meals. Priority given to districts with average of 500 students per participating school Deadline: August 23, 2013 The District must have a minimum of 10 schools or up to 20 schools participating in grant. The majority of the District’s schools have a 50% or greater eligibility for free and reduced- price meals. Priority given to districts with average of 500 students per participating school Deadline: August 23, 2013

20. August 14, 2013 Summer Institute-Serving Up Breakfast MASchoolBreakfast.org

21. August 14, 2013 Summer Institute-Serving Up Breakfast Funding Requests In-school promotions Giveaways to encourage participation Stipends for staff/professional involvement Foodservice materials and equipment Nutrition education materials In-school promotions Giveaways to encourage participation Stipends for staff/professional involvement Foodservice materials and equipment Nutrition education materials

22. August 14, 2013 Summer Institute-Serving Up Breakfast Brookfield Elementary School Enrollment: 670 F/R Eligibility: 72% *DESE October 2012 Statistics Implemented Breakfast in the Classroom in February 2013 October Participation before Breakfast Model Change: 38% April Participation after Breakfast Model Change: 92% “We all recognized the need for students to have better access to this important meal each day, and with the support of Julie from Project Bread, the entire foodservice team, and Principal Valerie and her staff, we all worked very well together to make this a huge success at Brookfield ! We’re looking forward to expanding this program in Brockton”-Erin Long, Regional Operations Support Manager, Chartwells K-12 Breakfast for All (Brockton) Funding supported insulated bags to bring breakfast to each classroom

23. August 14, 2013 Summer Institute-Serving Up Breakfast A Perfect Pair (Andover) Breakfast Smoothies Before-School Activity Club

24. August 14, 2013 Summer Institute-Serving Up Breakfast Call ESE Choose a Breakfast Model Assess Finances Engage Stakeholders Promote Program Starting or Expanding a School Breakfast Program

25. August 14, 2013 Summer Institute-Serving Up Breakfast Available Resources www.MASchoolBreakfast.or g

26. August 14, 2013 Summer Institute-Serving Up Breakfast Breakfast Models

27. August 14, 2013 Summer Institute-Serving Up Breakfast Grab-n-Go in Salem Bentley Elementary School Implemented a Grab-n-Go model at the end of February 2012 Participation increased from 40% in October 2011 to 65% in October 2012

28. August 14, 2013 Summer Institute-Serving Up Breakfast Assess Finances In October 2012, only 32% of the students in Massachusetts who participated in the National School Lunch Program also participated in the School Breakfast Program Maximizing participation in your breakfast programs = Greatest amount of federal and state reimbursement and student payments. Federal Reimbursement State Reimbursement Revenue from Paying Students SNDs receive several different types of reimbursement that offset the costs of the breakfast program.

29. August 14, 2013 Summer Institute-Serving Up Breakfast Engage Stakeholders A successful breakfast program requires the support of the entire school community. –SNDs, principals, teachers, nurses, and parents all play an important role in implementing and promoting school breakfast. –Once the program is established, community organizations can be instrumental in promoting the program to the broader community.

30. August 14, 2013 Summer Institute-Serving Up Breakfast Promote Your Program

31. August 14, 2013 Summer Institute-Serving Up Breakfast www.MASchoolBreakfast.org

32. August 14, 2013 Summer Institute-Serving Up Breakfast Technical Assistance Facilitate Meetings Gather Materials Present Information Provide Promotional Materials Suggest Personalized Outreach Strategies Run the Breakfast Calculator

33. August 14, 2013 Summer Institute-Serving Up Breakfast Questions?

34. August 14, 2013 Summer Institute-Serving Up Breakfast Contact Us info@maschoolbreakfast.org www.MASchoolBreakfast.org Kerry Callahan, MPA Massachusetts Department of Elementary and Secondary Education (ESE) kerryc@doe.mass.edu Jill Seewagen, RD, LDN New England Dairy & Food Council jseewagen@newenglanddairy.com Ashley Krebs, RD, LDN Child Nutrition Outreach Program ashley_krebs@projectbread.org